Outlet Retailing - Value Retail News

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EaSTERN EuROPE Fashion house reports on leasing progress Fashion house Group reports that leasing on its projects in Moscow and Belgrade are going well. As of late February: n Fashion House Outlet Centre Belgrade is 40 percent preleased in anticipation of the grand opening in September. Brands signed to tenant the project’s 15,000-m2 phase 1 include Adidas, Replay, Miss Sixty, Timberland and Bata. Upon completion of the project’s two phases, the center will total 30,000 m2 and 110 tenants. The first outlet center in Serbia, Fashion House Outlet Centre Belgrade will also include 2,000 parking spaces, a range of coffee bars and restaurants and a play area for children. The retail park will also be home to a non-competitive big-box area, an office park and a hotel, all in a village setting. The €30 million center’s site is between Belgrade and Novi Sad within Retail Park Indjija. The site on the E75 has an average of 40,000 vehicles passing daily. The catchment within a 30-minute drive is more than 3.5 million, representing more than 50 percent of Serbia’s total purchasing power. n In Russia, the 15,833-m2 phase 1 of Fashion House Outlet Centre Moscow was 64 percent preleased. Ground works on phase 1 will be completed this spring, with the opening of the center scheduled for November. The Moscow site is northwest of Sheremetyvo International Airport on the main highway to St. Petersburg. The scheme is within 45 minutes of the center of Moscow and has a catchment of 13.4 million within a 90 minute drive. When completed, the project will comprise 29,000 m2 and 192 tenants, a food court, cafes, nearly 2,000 parking spaces and a children’s play area. FHG is vying with hines International to claim the “first outlet center in Russia” title. Hines International Real Estate says it will open Outlet Village Belaya Dacha in Moscow in September. Outlet Village Belaya Dacha is scheduled to open in September 2011 in the Moscow area town of Kotelniki, southeast of Moscow and four km from the MKAD ring road. A joint venture of Hines and Belaya Dacha Group, the €120 million, 38,000-m2 project is more than 75 percent pre-leased; signed brands include Bebe, Burberry, Calvin Klein, Chevignon, Escada, Furla, Gant, Lacoste, Levi’s, Mexx, Naf Naf, Salvatore Ferragamo, Timberland and Trussardi. ` 16 InternatIonal outlet Journal SPRING 2011 P. Max will open at d1 site near bratislava The big news for IPEC Group’s D1 Outlet Bratislava is that P. Max, Austria’s largest furniture company will tenant the outlet project’s 5,000-m2 outparcel. The store, which will be P. Max’s first in Slovakia, will open in Freeport joins Realiz in Slovakia’s One Fashion Outlet European outlet-center developer Freeport has been retained to handle operations for Realiz Development’s One Fashion Outlet in Slovakia. Freeport, which has been developing outlet centers since 1994, currently operates projects in the Czech Republic, Sweden and Portugal, and is a joint-venture partner on a slate of planned outlet schemes under development in China (see page 20 for further details). Construction of the Slovakian project August. The 45-year-old P. Max chain – which operates 33 stores in Austria and one in the Czech Republic – specializes in made-to-measure furniture for every room in the home. IPEC Group is developing the €35 million D1 Outlet Bratislava, which will be built in three 8,500-m2 phases. Construction began in November 2010, with the opening planned for autumn. The project’s site is on the D1 highway 20 kilometers form Bratislava city center.. ` began in late 2010, with space scheduled to turn over to tenants this summer. The grand opening is planned for spring 2012. To be built in three phases, the €75 million project will include 100 retail and restaurant tenants when completed. The 16,000-m2 first phase will open with 60 tenants. Leasing is being handled by Rohleder Lumby and SJ International. The project is on the D1 Highway in Volerady, which is 37 km from the capital city of Bratislava. One Fashion Outlet’s catchment includes the 4.3 million people from Slovakia, the Czech Republic, Austria and Hungary who live within a 90-minute drive. `
Nike Outlet joins Freeport Talke after make-over Retail property asset manager Realm has announced a package of remodeling and improvements at Freeport Talke outlet centre in Stoke-on-Trent, England. The developer has spent €2.3 million redeveloping the 145,000-sf center by splitting up the 25,000-sf supermarket that once anchored one end of the center. Nike Outlet opened an 8,500-sf store in March in the remodeled space. Five more units are also available in the remaining 16,500 sf, including one big enough for another anchor tenant. Realm is in discussion with several retailers to take this space at the center. As part of this redevelopment, all the signage at the center has been replaced with new branding. A new TV campaign was launched in February to promote the 12-year-old center to a wider catchment. Tenants at Freeport Talke include Marks & Spencer, Gap and Famous Footwear. SCC Vendome to bring luxury to Nailloux Scheme SCC Vendôme, developer of more than 2.3 million m2 of retail space in Europe, has joined forces with Advantail to develop, market and lease Corio Group’s planned Nailloux Fashion Village. SCCV is expected to bring in the luxury tenants DEVElOPMENT NOTES Nearly three years after the opening of Designer Outlets Wolfsburg, Outlet Centres International in November 2010 received the construction permit for the center’s two-phase expansion. Each planned expansion will represent a € 25 million investment and each will add 25 new stores to the center, bringing it to 100 shops covering 17,000 m2. With phase 2 more than 60 percent leased, the first expansion is scheduled to open by spring. that the company has worked with in the full-price sector. Those brands include Ralph Lauren, Armani, Bulgari, Burberry, Gucci Group, Richemont and LVMH. The 331,000-sf center, expected to Freeport’s Freeport Talke, England open this summer as the first outlet center in the South of France, is 20 minutes from the Toulouse bypass at A61 and A66. The Midi-Pyrenees region draws more than 18 million visitors a year, and Toulouse has more than 1.2 million residents; 22.4 million live within a 90-minute drive of the site. The project is SCCV’s first outletcenter venture, though it has long worked with such silent partners as Hammerson, Generali, SFL, Carlyle Group and Risanamento. Says Franck Valet, director of SCCV. “We decided to get involved with Nailloux Fashion Village because it is a strong, ambitious and innovative project,” Valet says. “In our opinion, it has all the keys that brands need for success, especially for those used to high street locations. It has excellent access and visibility, modern architecture, a vast customer catchment area, important tourist flows, and an incredibly beautiful natural setting.” leasing Activities n Adidas opened at Realm’s Freeport braintree in Essex, England on February 19. The store will offer two of the brand’s top ranges – Adidas Sport Performance and Sport Style. Other sports and outdoor tenants in the center include barbour, billabong, Mountain Warehouse, Nike, Reebok, Regatta and Trespass. n Global sportswear brand Nike opened its first outlet store in the Basque country on December 16, 2010 at Park Avenue Fashion Outlet. The new store, with a sales area of 6,350 sf (590 m2) follows hot on the heels of El Caballo, a traditional fashion brand, which is already reporting strong sales figures. Additional recent lettings include Nautica, blue Rise and Nam. Resolution Property’s four-year-old center in bilbao, Spain is more than 90 percent occupied. n Two new stores have opened at ES Mirall development’s Festival Park Mallorca. Marvelis, a German menswear brand known for its Olymp shirt, is present in 40 countries but it is only the second German outlet tenant in Spain (the other is lloyd Shoes). Tioccha is a well-known Portuguese childrenswear label with stores in Switzerland, Portugal and the UK. Other tenants at the nine-year-old center, which draws 4 million visitors a year, include Mango, Miss Sixty, levi’s, Quiksilver, diesel, Camper and Jaime Mascarò. ` SPRING 2011 InternatIonal outlet Journal 17
Page 1 and 2: COVER STORY Global Reach of Outlet
Page 3 and 4: PAGE 4 PAGE 9 PAGE 18 STAFF Interna
Page 5 and 6: ARMANI, DIOR, GUCCI, BURBERRY, SALV
Page 7 and 8: Nike Factory Store Comparison of ou
Page 9 and 10: Value Retail’s Fidenza Village, M
Page 11 and 12: We look after the brands as if they
Page 13 and 14: “ Excellent, best conference yet
Page 15: Neinver’s sales, footfall soar NE
Page 20 and 21: CHINa Outlet China paints with its
Page 22 and 23: PEOPlE Outlet expert Cousland dies

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