Outlet Retailing - Value Retail News

EaSTERN EuROPE
Fashion house reports on leasing progress
Fashion house Group reports
that leasing on its projects in Moscow
and Belgrade are going well.
As of late February:
n Fashion House Outlet Centre Belgrade
is 40 percent preleased in anticipation
of the grand opening in September.
Brands signed to tenant the project’s
15,000-m2 phase 1 include Adidas, Replay,
Miss Sixty, Timberland and Bata. Upon
completion of the project’s two phases,
the center will total 30,000 m2 and 110
tenants. The first outlet center in Serbia,
Fashion House Outlet Centre Belgrade
will also include 2,000 parking spaces, a
range of coffee bars and restaurants and a
play area for children. The retail park will
also be home to a non-competitive big-box
area, an office park and a hotel, all in a village
setting. The €30 million center’s site
is between Belgrade and Novi Sad within
Retail Park Indjija. The site on the E75 has
an average of 40,000 vehicles passing daily.
The catchment within a 30-minute drive is
more than 3.5 million, representing more
than 50 percent of Serbia’s total purchasing
power.
n In Russia, the 15,833-m2 phase 1 of
Fashion House Outlet Centre Moscow was
64 percent preleased. Ground works on
phase 1 will be completed this spring, with
the opening of the center scheduled for
November. The Moscow site is northwest
of Sheremetyvo International Airport
on the main highway to St. Petersburg.
The scheme is within 45 minutes of the
center of Moscow and has a catchment
of 13.4 million within a 90 minute drive.
When completed, the project will comprise
29,000 m2 and 192 tenants, a food court,
cafes, nearly 2,000 parking spaces and a
children’s play area.
FHG is vying with hines International
to claim the “first outlet center in
Russia” title.
Hines International Real Estate says
it will open Outlet Village Belaya Dacha
in Moscow in September. Outlet Village
Belaya Dacha is scheduled to open in
September 2011 in the Moscow area town
of Kotelniki, southeast of Moscow and
four km from the MKAD ring road. A
joint venture of Hines and Belaya Dacha
Group, the €120 million, 38,000-m2
project is more than 75 percent pre-leased;
signed brands include Bebe, Burberry, Calvin
Klein, Chevignon, Escada, Furla, Gant,
Lacoste, Levi’s, Mexx, Naf Naf, Salvatore
Ferragamo, Timberland and Trussardi. `
16 InternatIonal outlet Journal SPRING 2011
P. Max will open
at d1 site near
bratislava
The big news for IPEC Group’s
D1 Outlet Bratislava is that P.
Max, Austria’s largest furniture
company will tenant the outlet project’s
5,000-m2 outparcel. The store, which will
be P. Max’s first in Slovakia, will open in
Freeport joins
Realiz in Slovakia’s
One Fashion Outlet
European outlet-center developer
Freeport has been retained to handle
operations for Realiz Development’s One
Fashion Outlet in Slovakia. Freeport,
which has been developing outlet centers
since 1994, currently operates projects in
the Czech Republic, Sweden and Portugal,
and is a joint-venture partner on a slate of
planned outlet schemes under development
in China (see page 20 for further
details).
Construction of the Slovakian project
August. The 45-year-old P. Max chain –
which operates 33 stores in Austria and
one in the Czech Republic – specializes
in made-to-measure furniture for every
room in the home.
IPEC Group is developing the €35
million D1 Outlet Bratislava, which
will be built in three 8,500-m2 phases.
Construction began in November 2010,
with the opening planned for autumn.
The project’s site is on the D1 highway 20
kilometers form Bratislava city center.. `
began in late 2010, with space scheduled
to turn over to tenants this summer.
The grand opening is planned for spring
2012.
To be built in three phases, the €75
million project will include 100 retail and
restaurant tenants when completed. The
16,000-m2 first phase will open with 60
tenants.
Leasing is being handled by Rohleder
Lumby and SJ International.
The project is on the D1 Highway
in Volerady, which is 37 km from the
capital city of Bratislava. One Fashion
Outlet’s catchment includes the 4.3
million people from Slovakia, the Czech
Republic, Austria and Hungary who live
within a 90-minute drive. `