Outlet Retailing - Value Retail News

Neinver’s sales, footfall soar
NEINVER the second largest outlet
center developer in Europe with 11
centers in six countries, released impressive
numbers in its 2010 earnings
report, which was released in February.
Portfolio-wide highlights include an 8
percent increase in sales for the year and
a 7 percent increase in footfall 2010.
Additionally, the 30 million people who
visited Neinver centers in 2010 visited
as often as eight to 10 times, and the
developer says more than 75 percent of
them made a purchase.
“For another year running our outlet
centers show positive results that demonstrate
the evolution of this business
model,” says Manuel Lagares, Neinver
CEO. “Our outlet centers deliver a
unique shopping experience with value
for money. These positive indicators
strengthen our position in our existing
markets and encourage us to enter new
New tenants push
Wolfsburg sales
OuTlET CENTRES International’s
Designer Outlets Wolfsburg in Germany
looked back on a successful fiscal
year 2010. The center achieved a 32 percent
increase in turnover despite 2010
having eight fewer Sunday openings
than in 2009. And even with the fewer
Sunday openings in 2010, the center still
saw 1.4 million shoppers, who managed
to spend 32 percent more per transaction
than they did in 2009.
“Our 2010 achievements came from
many important factors,” says Regina
Leitner, operations director for OCI.
“The opening of renowned brands such
as Adidas, Basler, Bugatti Shoes & Accessories,
Escada, Mac and Olsen was
positive for us both quantitatively and
qualitatively, and our focus on optimizing
womenswear has made the center
even more attractive for our female
customers.”
Another factor in the 10,000-m2
center’s success comes from its strong
efforts to work closely with the retail
community in Wolfsburg. The approach
is paying off: A joint shopping
guide for the city of Wolfsburg is now
markets.”
Neinver currently manages 230,000
m2 of outlet space and plans to develop
seven new projects totaling more than
166,800 m2 in the next two years.
Other highlights
from Neinver:
n A 36 percent increase in total sales
and a 29 percent increase in total footfall
at the 28,750-m2 Vila do
Conde The Style Outlets in Portugal;
the big jumps were due in part to an
expansion that opened in December
2009. Neinver’s 21,800-m2 Algarve The
Style Outlets is set to open by the end
of 2012.
n Visits to Neinver’s Italian centers,
Vicolungo The Style Outlets and Castel
Guelfo The Style Outlets, rose by 12
calling the outlet center a “shopping
destination,” for the region
and the country.
According to Stephan Schäfer,
OCI managing director, the center
is 99 percent occupied and will
begin construction of its second
phase this year. “We have already
started pre-letting the expansion
and are very happy with the current
status,” Schäfer says. `
Park Avenue
posts 3rd Q.
sales gain
RESOluTION Property’s Park
Avenue in Bilbao, Spain is continuing
to perform strongly, posting
a 10 percent increase in sales
for the third quarter of 2010.
Michel Nangia, senior manager
at Resolution Property, said the
center’s solid leasing program is an
indication of its potential. “Lettings
on the scale that we enjoyed
this year indicates that stability is
returning to the market. We believe
our proactive, hands-on asset
management has established the
center as a location where brands
want to trade.” `
lOVE ThAT luxE
PERFORMaNCE
percent in 2010; the centers’ 6 million
customers spent 18 percent more than
they did in 2009.
n Neinver’s four centers in Spain
recorded 12 million visitors in 2010,
which is 2 percent higher than the
previous year, and a 6 percent increase
in comparable sales. Occupancy in the
four centers is 98 percent. Neinver’s
fifth center in Spain will open in spring
2012 with 12,800 m2.
n In Germany, Zweibrücken The
Style Outlets saw sales increase by 8
percent and visitor numbers grow by 7
percent to 3 million.
n The three centers in Poland posted
sales increases of 5 percent and visitor
numbers were up by 2 percent.
Neinver plans to develop two new
outlet centers in Poland, one on the
outskirts of Krakow and the other in
Annopol near Warsaw. `
Europe and Asia blew the u.S. out
of the water when Amy Chan, director
of marketing for Kiwi Collection,
the world’s largest luxury
hotel reviewer, named her favorite
outlet shopping spots for the huffington
Post. The list leaves little
doubt that the lady likes her luxe:
1. Value Retail’s bicester Village
– England
2. Studio Silvio Tarchini’s FoxTown
Outlets, Mendrisio – Switzerland
3. Simon Property Group’s Gotemba
Premium Outlets – Japan
4. Jeremy’s Department Store
– San Francisco
5. Joyce Warehouse Outlet
– Hong Kong
6. Value Retail’s la Vallee Village
– France
7. The Mall Outlet (Incisa Val D’arno)
– Italy
8. The “Space” Prada Outlet – Italy
9. Simon Property Group’s Yeoju
Premium Outlets – Korea
10. Simon Property Group’s
Woodbury Common Premium Outlets
– New York
SPRING 2011 InternatIonal outlet Journal 15