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COVER STORY<br />

Global<br />

Reach<br />

of <strong>Outlet</strong><br />

<strong><strong>Retail</strong>ing</strong><br />

Plus:<br />

IOJ’s 1st European <strong>Retail</strong> Report<br />

Global State of the <strong>Outlet</strong> Industry<br />

<strong>Outlet</strong> center performance soars<br />

MCG’S<br />

Campaign<br />

<strong>Outlet</strong> China jumps into outlets<br />

Gordon Cousland remembered<br />

And much, much more…


ALBERTA FERRETTI<br />

ARMANI<br />

BALLANTYNE<br />

BLUMARINE<br />

BOTTEGA VENETA<br />

BRIONI<br />

BROOKS BROTHERS<br />

BULGARI<br />

BURBERRY<br />

COSTUME NATIONAL<br />

DAMIANI<br />

DOLCE & GABBANA<br />

ERMENEGILDO ZEGNA<br />

ESCADA<br />

ETRO<br />

FENDI<br />

GUCCI<br />

HUGO BOSS<br />

JIL SANDER<br />

JOHN RICHMOND<br />

KENZO<br />

LA PERLA<br />

MARNI<br />

MISSONI<br />

MONCLER<br />

MULBERRY<br />

PAUL SMITH<br />

POLO RALPH LAUREN<br />

PRADA<br />

ROBERTO CAVALLI<br />

SERGIO ROSSI<br />

TAG HEUER<br />

TRUSSARDI<br />

VALENTINO<br />

VERSACE<br />

joy<br />

is reaching even<br />

more consumers<br />

Our 19 designer outlet villages across Europe offer the world’s<br />

leading brands to over 75 million customers a year, representing<br />

the most profitable way to sell excess stock in a stylish environment.<br />

And our programme of expansion means we have room for more.<br />

To find out how we can help your business improve cashflow,<br />

contact Adrian Nelson on +44 (0)20 7535 2300 or<br />

a.nelson@mcarthurglen.com www.mcarthurglengroup.com


PAGE 4 PAGE 9<br />

PAGE 18<br />

STAFF<br />

International <strong>Outlet</strong> Journal is a publication for the<br />

non-U.S. factory outlet industry. Copyright © 2011<br />

CONTENTS<br />

Vol. 7 No. 2 Spring 2011<br />

WIllIAM S. TAubMAN<br />

ICSC ChaIrman<br />

MIChAEl P. KERChEVAl<br />

ICSC PreSIdent and CeO<br />

RudOlPh E. MIlIAN, SCSM, SCMd<br />

ICSC SenIOr VP<br />

ICSC EuROPE<br />

London, +44 20 7976 3100<br />

icsc.europe@icsc.org<br />

ICSC/IOJ<br />

2519 n. mcmullen Booth rd.<br />

Suite 510-356<br />

Clearwater, FL 33761<br />

+1 727 781 7557<br />

lINdA huMPhERS<br />

editor in Chief ext. 3<br />

lhumphers@icsc.org<br />

RANdY GdOVIN<br />

art director ext. 4<br />

rgdovin@icsc.org<br />

KAREN KNObElOCh<br />

advertising Prod. mgr. ext. 2<br />

kknobeloch@icsc.org<br />

SAllY STEPhENSON<br />

Senior advertising executive<br />

+1 847 835 1617<br />

Fax: +1 847 835 5196<br />

sstephenson@icsc.org<br />

InsIde<br />

4 - 7 <strong>Retail</strong> Report: State of the<br />

European <strong>Outlet</strong> Industry<br />

8 - 14 State of the Global <strong>Outlet</strong> Industry<br />

8 The Global Snapshot<br />

9 Largest <strong>Outlet</strong> Centers in the World<br />

10 Europe/Middle East Snapshots<br />

Largest European <strong>Outlet</strong> Portfolios<br />

Largest European/Middle East Centers<br />

12 Asia/Pacific Snapshots<br />

Largest Asia/Pacific Centers<br />

14 The Americas Snapshot<br />

Largest Centers in the Americas<br />

15 Performance: Neinver, OCI, Resolution<br />

16 Project Updates: Eastern Europe<br />

17 Expansions and Leasing Updates<br />

18 Messancy Transformation; MCG Spring Campaign<br />

20 <strong>Outlet</strong> China Ahead of Schedule<br />

22 Gordon Cousland Dies in Moscow<br />

Advertiser Index<br />

Fashion house ..................................... BC<br />

henderson Global Investors ............... IBC<br />

mcarthurGlen ......................................IFC<br />

neinver ................................................. 11<br />

<strong>Value</strong> retail ............................................ 5<br />

european <strong>Outlet</strong> Conference ................ 13<br />

reCon Latin america ........................... 19<br />

Vrn Subscriptions................................ 21<br />

SPRING 2011 InternatIonal outlet Journal 3


GlObal REPORT<br />

Europe’s outlet brands<br />

have unique character<br />

Ted baker<br />

Prada<br />

Calling all brands<br />

Would you like a free subscription to <strong>Value</strong> <strong>Retail</strong> <strong>News</strong> and IOJ? That’s<br />

what you’ll get if you list your outlet chain in VRN’s <strong>Value</strong> <strong>Retail</strong> Directory.<br />

For more information, contact Linda Humphers at lhumphers@icsc.org, and<br />

check out the <strong>Value</strong> <strong>Retail</strong> Directory at www.valueretailnews.<br />

4 InternatIonal outlet Journal SPRING 2011<br />

by lINdA huMPhERS<br />

Editor in Chief<br />

<strong>Outlet</strong> development around<br />

the world is full of similarities<br />

and generalities, such as outlet<br />

centers’ out-of-town locations, smallish<br />

footprints, dependence on tourism and<br />

relatively close number of major developers<br />

and operators.<br />

<strong>Outlet</strong> retailing – the brands that<br />

tenant the centers around the world –<br />

is a different story. In the U.S., tracking<br />

outlet chains is straightforward<br />

because virtually every retail chain has<br />

one or two people designated to handle<br />

leasing and real estate. And many<br />

U.S. chains, especially the major ones,<br />

have stand-alone outlet divisions.<br />

(Continued on page 6)<br />

15 Largest European<br />

<strong>Outlet</strong> Chains<br />

(30 stores or more )<br />

TENANT NAME NO. OF<br />

STORES<br />

nike/nike Kids 79<br />

Levi’s/docker’s 67<br />

Puma 58<br />

reebok/rockport 56<br />

Calvin 53<br />

adidas 50<br />

Lee Wrangler 48<br />

mexx 38<br />

Clarks 36<br />

home & Cook 34<br />

Samsonite 33<br />

Benetton 32<br />

mango 31<br />

timberland 31<br />

tommy hilfiger/denim 31<br />

Total number of stores 677<br />

Source: 2010-2011VRN Global <strong>Outlet</strong> Directory


ARMANI, DIOR, GUCCI, BURBERRY, SALVATORE FERRAGAMO, CELINE, DOLCE & GABBANA, CALVIN KLEIN COLLECTION, TOD’S, BVLGARI<br />

JIMMY CHOO, MARNI, HUGO BOSS, MAX MARA, LORO PIANA, POLO RALPH LAUREN, PAUL SMITH, GIVENCHY, ALEXANDER MCQUEEN<br />

LA PERLA, MULBERRY, SMYTHSON, VALENTINO, MONCLER, KENZO, LOEWE, CAROLINA HERRERA, DKNY, ERMENEGILDO ZEGNA<br />

TEMPERLEY LONDON, DIANE VON FURSTENBERG, FAÇONNABLE, MATTHEW WILLIAMSON AND MANY MORE LEADING BRANDS HAVE<br />

CHOSEN EUROPE’S EXCLUSIVE OUTLET DESTINATIONS, THE CHIC OUTLET SHOPPING ® VILLAGES OPERATED BY VALUE RETAIL<br />

BICESTER VILLAGE LONDON | LA VALLÉE VILLAGE PARIS | LAS ROZAS VILLAGE MADRID | LA ROCA VILLAGE BARCELONA | FIDENZA VILLAGE MILAN/BOLOGNA<br />

MAASMECHELEN VILLAGE BRUSSELS/ANTWERP/DÜSSELDORF | WERTHEIM VILLAGE FRANKFURT | INGOLSTADT VILLAGE MUNICH | KILDARE VILLAGE DUBLIN<br />

19 BERKELEY STREET, LONDON, W1J 8ED, ENGLAND TEL: +44 (0)1869 323 757 WWW.VALUERETAIL.COM<br />

© VALUE RETAIL PLC 2010 09/10


GlObal REPORT<br />

In Europe, though, outlet retailing is<br />

fragmented.<br />

There is often brand licensee involvement<br />

– sometimes more than one<br />

licensee in each country – as well as<br />

company-owned stores. There are many<br />

domestic, regional and local brands that<br />

open just one store, and those brands<br />

tend to have a high level of wariness<br />

regarding all outlet stores.<br />

The early days of outlet retailing in the<br />

U.S. saw these same traits, though the<br />

fear factor wasn’t as pronounced, and<br />

today there are still ultra-sensitive chains,<br />

but very few.<br />

Thus, since 1982 VRN has been able<br />

Armani<br />

Adidas<br />

Aeropostale<br />

Aerosoles<br />

Aldo<br />

Allen-Edmonds<br />

Ann Taylor<br />

Anne Fontaine<br />

Anne Klein<br />

Baccarat/Lalique<br />

Bally<br />

Banana Republic<br />

BCBG MaxAzria<br />

Benetton<br />

Billabong<br />

Black & Decker<br />

Bogner<br />

Bose <strong>Retail</strong><br />

Brooks Brothers<br />

Burberry<br />

Calvin Klein<br />

Carter’s<br />

Champion<br />

Children’s Place<br />

Claire’s/Icing<br />

Clarks<br />

Coach<br />

Columbia Sportswear<br />

Converse<br />

Cosmetics Company<br />

Crabtree & Evelyn<br />

Crocs<br />

Diesel<br />

Disney<br />

DKNY<br />

6 InternatIonal outlet Journal SPRING 2011<br />

to produce a <strong>Value</strong> <strong>Retail</strong> Directory that<br />

includes approximately 500 U.S. value<br />

and outlet chains that primarily tenant<br />

outlet centers. Part of the directory’s<br />

appeal, we know, is that each chain listed<br />

in the directory gets a free subscription<br />

to VRN and IOJ. But more importantly,<br />

we are able to track leasing, marketing<br />

and operations contacts; the number of<br />

outlet stores the brand operates; outlet<br />

store locations, expansion plans, merchandise<br />

categories, discounts, average<br />

rents paid, average sales per square foot<br />

and site requirements.<br />

Not every chain provides or permits<br />

VRN to publish all the information,<br />

Crossing the pond<br />

104 brands operate outlet stores in both the U.S. and europe<br />

Dockers<br />

ECCO<br />

Ecko Unltd<br />

Ed Hardy<br />

Escada<br />

Etro<br />

Faconnable<br />

Famous Footwear<br />

Florsheim<br />

Fossil<br />

French Connection<br />

Furla<br />

Gap<br />

Gloria Jean’s<br />

GNC<br />

Gucci<br />

Guess?<br />

Haggar<br />

Helly Hansen<br />

Hugo Boss<br />

Hurley<br />

Hush Puppies<br />

Jockey<br />

Jones New York<br />

Juicy Couture<br />

Kenneth Cole<br />

La Perla<br />

Lacoste<br />

Le Creuset<br />

Levi’s<br />

Lindt Chocolate<br />

Liz Claiborne<br />

Lucky Brand Jeans<br />

Marc Ecko<br />

Marmi Shoe Rack<br />

especially for sales and rent, but having<br />

the data for use in aggregate reports<br />

helps the entire industry see progress<br />

and trends.<br />

Of course VRN wants to track outlet<br />

chains around the world in the same way<br />

we track them in the U.S. Since that option<br />

isn’t yet available, we have turned to<br />

our Global <strong>Outlet</strong> Project Directory, which<br />

includes the tenant lists for 132 European<br />

outlet centers. From that database<br />

we have been able to come up with a<br />

European brand report that we hope<br />

will open the door to further information<br />

sharing – and free subscriptions for<br />

contributing brands. `<br />

Michael Kors<br />

Naturalizer<br />

Nautica<br />

New Balance<br />

Nike<br />

Nine West<br />

North Face<br />

Oakley Vault<br />

Orvis<br />

OshKosh B’Gosh<br />

Payless ShoeSource<br />

Polo Ralph Lauren<br />

PUMA<br />

Quiksilver<br />

Reebok<br />

Rockport<br />

Greg Norman<br />

Salvatore Ferragamo<br />

Samsonite<br />

Seiko<br />

Skechers<br />

Ski Market<br />

Sony<br />

Sweet<br />

Timberland<br />

Time Watch<br />

Tommy Hilfiger<br />

TSE Cashmere<br />

Van Heusen<br />

Vans<br />

Versace<br />

VF<br />

Villeroy & Boch<br />

Waterford Wedgwood<br />

Zegna<br />

Source: 2010 <strong>Value</strong> <strong>Retail</strong> Directory/2010-2011 Global <strong>Outlet</strong> Project Directory


Nike Factory Store<br />

Comparison of outlet chains in Europe and the U.S.<br />

STATISTIC EuROPE u.S.*<br />

number of outlet centers 132 179<br />

number of outlet chains 2,736 304<br />

number of outlet stores 7,905 12,994<br />

number of chains operating one store 1,630 20<br />

number of chains operating more than one outlet concept not available 53<br />

number of chains operating 30 stores or more 5 chains 119 operate<br />

operate 677 stores 11,227 stores<br />

average chain size 3 43<br />

average store size not available 4,135 sf<br />

average rent not available $25.35 psf<br />

average sales psf not available $331 psf<br />

average discount off full price not available 38 percent<br />

* See the full U.S. <strong>Outlet</strong> retail report in the march 2011 <strong>Value</strong> retail news<br />

Source: 2010 <strong>Value</strong> <strong>Retail</strong> Directory/2010-2011 Global <strong>Outlet</strong> Project Directory<br />

SPRING 2011 InternatIonal outlet Journal 7


GlObal REPORT<br />

The global reach<br />

of outlet retailing<br />

Neinver’s Vicolungo The Style <strong>Outlet</strong>s, Milan<br />

The Global Snapshot<br />

l Number of outlet centers: 355<br />

l Total <strong>Outlet</strong> Center GlA: 109.4 million sf<br />

l Average <strong>Outlet</strong> Center GlA: 307,887 sf<br />

l Average <strong>Outlet</strong> Center Age: 11 years<br />

l Number of outlet center openings in 2010: 5 centers totaling 1,131,490 sf<br />

l Planned Phase 1 new construction through 2013: 83 planned centers<br />

totaling 30.6 million sf<br />

l Ownership: 137 developers own 355 outlet centers<br />

l <strong>Outlet</strong> Portfolios: 15 developers have outlet portfolios of more than<br />

1 million sf; those developers own a total of 188 centers totaling 73,482,736<br />

million sf<br />

8 InternatIonal outlet Journal SPRING 2011<br />

The outlet industry<br />

gains status and<br />

stability as centers<br />

open worldwide.<br />

by linda humphers<br />

Editor in Chief<br />

Twenty-five years ago outlet<br />

retailing was often dismissed as a<br />

short-lived enterprise that would<br />

soon burn out. The experience in the<br />

U.S., especially in the last three years, has<br />

proven that theory untrue, and traditional<br />

developers who once scoffed at the sector<br />

are now seeking to join it.<br />

The sector is also flourishing<br />

throughout Europe and in Japan,<br />

thanks to the vision of early developers<br />

and brands, as well as the financial<br />

commitment from fund operators and<br />

investors, and it is now being embraced<br />

throughout Asia, Latin America and<br />

Russia. Who knows – we might one<br />

day see outlet centers on Mars.<br />

Using data gathered for the 2010-<br />

2011 Global <strong>Outlet</strong> Project Directory,<br />

the editors of VRN/IOJ have determined<br />

the scope of this relatively young<br />

industry.<br />

Worldwide, there are 355 outlet centers<br />

totaling 109.4 million sf. They are,<br />

on average, just 11 years old.<br />

We know the sector is a miniscule<br />

portion of the overall retail real estate<br />

picture (in the U.S., out of 105,000<br />

shopping centers, only 179 are outlet<br />

centers), but its importance belies those<br />

numbers.<br />

(continued on page 12)


<strong>Value</strong> <strong>Retail</strong>’s Fidenza Village, Milan<br />

Largest Global <strong>Outlet</strong> Center Portfolios (more than 1 million sf)<br />

dEVElOPER GlA NO. OF CENTERS lOCATION<br />

Simon Property Group, including: 39,764,452 87 Global<br />

Premium <strong>Outlet</strong> Centers 26,279,452 70 U.S.<br />

mills Corp. 10,836,000 7 U.S.<br />

Chelsea Japan 2,649,000 8 Japan<br />

Shinsegae Chelsea 415,000 1 Korea<br />

Premium <strong>Outlet</strong>s de mexico 232,000 1 mexico<br />

tanger Factory <strong>Outlet</strong> Centers 10,285,550 33 U.S.<br />

Craig realty Group 3,006,919 10 U.S.<br />

henderson Global Investors 2,846,600 11 europe<br />

austexx 2,632,700 8 australia<br />

neinver 2,424,200 11 europe<br />

<strong>Value</strong> retail 1,790,600 9 europe<br />

horizon Group Properties 1,461,940 5 U.S.<br />

Walton Brown 1,399,000 1 China<br />

taubman Centers 1,360,000 1 U.S.<br />

Fashion district 1,324,000 3 Italy<br />

Freeport 1,211,000 3 europe<br />

Ivanhoe Cambridge 1,168,775 2 Canada<br />

morgan Stanley 1,100,000 1 U.S.<br />

aWe talisman 1,060,000 3 U.S.<br />

73,482,736188<br />

Source: 2010-2011 Global <strong>Outlet</strong> Project Directory<br />

SPRING 2011 InternatIonal outlet Journal 9


GlObal REPORT<br />

(Continued from page 9)<br />

Europe/Middle East<br />

Snapshot<br />

l Number of outlet centers: 132<br />

108 in Europe<br />

13 in Central and Eastern Europe<br />

11 in Greece, Turkey, Dubai<br />

l Total <strong>Outlet</strong> Center GlA: 29.2 million sf<br />

Europe: 23.0 million sf<br />

CEE: 2.4 million sf<br />

Greece, Turkey, Dubai: 3.8 million sf<br />

l Average <strong>Outlet</strong> Center GlA: 221,212 sf<br />

l Average <strong>Outlet</strong> Center Age: 9 years old<br />

l Ownership: 62 developers own 132<br />

outlet centers<br />

Henderson Global Investors and Neinver have the largest European outlet<br />

portfolios. Henderson owns 11 outlet centers totaling 2.9 million sf; Neinver<br />

owns 11 outlet centers totaling 2.4 million sf<br />

l Operators: In Europe, centers often have an operator who isn’t the owner.<br />

Two operators – McArthurGlen Development and Fashion House Development<br />

– are the largest non-owner operators of outlet centers in Europe.<br />

McArthurGlen has developed 19 centers totaling more than 4.7 million<br />

sf, and has sold 11 to Henderson Global Investors, three to Aviva Investors,<br />

one to Resolution Property, retains ownership of four centers, and continues<br />

to operate all of them.<br />

Fashion house Group, has developed eight centers totaling 1,514,407<br />

sf. With Liebrecht & Wood, the company developed four Fashion House<br />

centers, of which three were acquired by AIB Polonia II Property Fund;<br />

the company has also worked with K&K Engineering, TK Developments,<br />

LMS <strong>Outlet</strong>s, Miller Developments and the Aviva CE Fund on four other<br />

centers, and continues to operate them all.<br />

l European phase 1 openings in 2010: 3 totaling 462,500 sf<br />

Sicilia Fashion Village, Italy, Gruppo Percassi, 269,100 sf<br />

Riverside Place, England, Kendal Riverside/Junction One, 75,000 sf<br />

Norwegian <strong>Outlet</strong>, Norway, Norwegian <strong>Outlet</strong>, 118,400 sf<br />

l Planned Phase 1 through 2013: 28 phase 1 centers totaling 8.9 million<br />

sf; another 12 planned phase 1 centers totaling 2.6 million sf haven’t<br />

scheduled opening dates<br />

Largest European/Middle East <strong>Outlet</strong> Centers<br />

(larger than 400,000 sf)<br />

CENTER CITY COuNTRY dEVElOPER OPENING TYPE GlA<br />

Freeport <strong>Outlet</strong> Alcochete Lisbon (alcochete) Portugal Freeport 2004 m 807,300<br />

dubai <strong>Outlet</strong> Mall dubai Uae* al ahli holding Group 2007 m 750,000<br />

Via Port <strong>Outlet</strong> Shopping Istanbul turkey Bayraktar Insaat a.S. 2008 V 688,900<br />

Optimum Goztepe <strong>Outlet</strong> Center Istanbul turkey renaissance Construction 2008 m 493,000<br />

Fashion district Valmontone <strong>Outlet</strong> rome Italy Fashion district Group 2003 V 484,400<br />

<strong>Outlet</strong> City Metzingen Stuttgart (metzingen) Germany holy aG 1975 n/a 484,375<br />

Optimum <strong>Outlet</strong> Center Ankara ankara turkey Volga dis 2004 m 457,500<br />

Fashion district Molfetta <strong>Outlet</strong> Bari Italy Fashion district Group 2005 V 430,600<br />

Fashion district Mantova <strong>Outlet</strong> mantova (Bagnolo San Vito) Italy Fashion district Group 2003 V 409,000<br />

Serravalle designer <strong>Outlet</strong> milan (Serravalle Scrivia) Italy henderson Global Investors 2000 V 402,000<br />

designer <strong>Outlet</strong> Parndorf Vienna (Parndorf) austria henderson Global Investors 1998 V 401,500<br />

*United Arab Emirates Source: 2010-2011 VRN Global <strong>Outlet</strong> Project Directory<br />

10 InternatIonal outlet Journal SPRING 2011<br />

Largest European <strong>Outlet</strong> Center Portfolios<br />

(more than 1 million sf)<br />

Owner No. of centers GlA in SF<br />

henderson Global Investors 11 2,846,600<br />

neInVer S.a. 11 2,424,200<br />

<strong>Value</strong> retail PLC 9 1,790,600<br />

Concepts & distribution 8 1,338,730<br />

Fashion district Group 3 1,324,000<br />

Freeport 3 1,211,000<br />

6 owners 45 centers 10,935,130<br />

Source: 2010-2011 VRN Global <strong>Outlet</strong> Project Directory<br />

Neinver’s Castel Guelfo<br />

The Style <strong>Outlet</strong>s, bologna


We look after the brands as if they were our own.<br />

All the brands have their own interest but just one joins them all: selling.<br />

That’s why 700 of the world’s best brands put their trust in NEINVER.<br />

Because we are the second largest outlet operator in Europe, managing more than<br />

230,000 sq.m. GLA and over 1,000 stores. Because we manage 11 outlet centers in Spain,<br />

Italy, Poland, Portugal and Germany and 6 more about to be opened.<br />

And above all, because we make a commitment to our retailers to support them with<br />

all our experience. We recognize that the success of a brand is also ours.<br />

This is what has made us leaders.<br />

OUTLETS WITH<br />

THEIR OWN STYLE


GlObal REPORT<br />

Shinsegae Chelsea’s Yeoju Premium <strong>Outlet</strong>s, Seoul, S. Korea<br />

(Continued from page 8)<br />

The fact is, outlet retailing is a distribution<br />

channel for brands that allows<br />

them to diversify their risks, test new<br />

products, liquidate excess goods and<br />

become more profitable.<br />

Although brands have operated their<br />

own outlet stores near their factories for<br />

many decades, it wasn’t until purposebuilt<br />

outlet centers came along – in the<br />

1970s in the U.S. and in the 1980s in<br />

Europe – that the distribution channel<br />

found stability and a comfort zone.<br />

<strong>Outlet</strong> centers provide brands with an<br />

environment that the consumer can<br />

trust and enjoy visiting, and outlet-center<br />

marketers are brilliant at attracting<br />

(Continued on page 14)<br />

12 InternatIonal outlet Journal SPRING 2011<br />

Asia/Pacific Snapshot<br />

l Number of outlet centers: 31 centers<br />

19 centers in Australia and New Zealand<br />

12 centers in China, Japan and Korea, not including 8 to 10 outlet centers<br />

operated by Mitsui due to lack of data<br />

l Total <strong>Outlet</strong> Center GlA: 10.3 million sf<br />

5 million sf in Australia and New Zealand<br />

5.3 million sf in China, Japan and Korea<br />

l Average <strong>Outlet</strong> Center GlA: 334,155 sf<br />

l Average <strong>Outlet</strong> Center Age: 8 years old<br />

l Ownership: 12 developers own 31 outlet centers<br />

l Portfolios: 2 developers – Austexx Property and Chelsea Japan – each<br />

own 8 outlet centers and have outlet portfolios of more than 2.6 million sf<br />

in Asia/Pacific<br />

l Phase 1 openings in 2010: none<br />

l Planned Phase 1 new construction through 2013: 18 (13 in China/2 in<br />

Australia/2 in Korea/1 in Malaysia) totaling 10.2 million sf<br />

10 Largest Asia/Pacific <strong>Outlet</strong> Centers<br />

CENTER NAME CITY COuNTRY dEVElOPER OPENEd GlA<br />

Shanghai <strong>Outlet</strong>s Shanghai China (PrC) Walton Brown Group 2006 1,399,000<br />

harbour Town Gold Coast Brisbane (Gold Coast) australia the Lewis Land Group 1999 640,000<br />

of Companies<br />

direct Factory <strong>Outlet</strong>s Canberra Canberra (aCt) australia austexx Pty Ltd. 2008 619,200<br />

Kobe-Sanda Premium <strong>Outlet</strong>s Kobe-Osaba Japan Chelsea Japan Co., Ltd. 2007 536,000<br />

FoxTown Factory <strong>Outlet</strong>s Shanghai Shanghai China (PrC) Studio Silvio tarchini 2006 528,500<br />

Gotemba Premium <strong>Outlet</strong>s Gotemba Japan Chelsea Japan Co., Ltd. 2000 480,000<br />

harbour Town at Waterfront City melbourne australia InG real estate development 2008 441,300<br />

australia Pty. Ltd.<br />

Yeoju Premium <strong>Outlet</strong>s Yeoju (Seoul) Korea (South) Shinsegae Chelsea 2007 415,000<br />

Sano Premium <strong>Outlet</strong>s Sano Japan Chelsea Japan Co., Ltd. 2003 390,000<br />

direct Factory <strong>Outlet</strong>s South Wharf melbourne australia austexx Pty Ltd. 2002 383,100<br />

TOTAlS 5,832,100 SF<br />

Source: VRN Global <strong>Outlet</strong> Project Directory


“ Excellent,<br />

best conference<br />

yet - great to<br />

concentrate on<br />

operations!”<br />

Anna Jones<br />

Head of <strong>Retail</strong><br />

Development,<br />

GVA <strong>Outlet</strong>s<br />

ICSC European Partners<br />

ICSC European <strong>Outlet</strong><br />

Conference 2011<br />

12-13 October 2011<br />

Milan, Italy<br />

<strong>Outlet</strong> <strong><strong>Retail</strong>ing</strong>:<br />

Reaping the Rewards<br />

• Exclusive <strong>Outlet</strong> Industry Research<br />

•<strong>Outlet</strong> Chains Reveal Expansion Plans<br />

•Hot, Chic, Today - Top <strong>Outlet</strong> Marketers Talk<br />

•Evolving World of New <strong>Outlet</strong> Development<br />

•Europe’s First <strong>Outlet</strong>-Only Deal Making Event<br />

Also featuring:<br />

ICSC <strong>Outlet</strong> Centre Tour to<br />

Franciacorta <strong>Outlet</strong> Village<br />

12 October 2011<br />

<strong>Retail</strong>ers and<br />

tenants go<br />

FREE!<br />

TO REGISTER VISIT WWW.ICSC.ORG/2011EOS OR CALL +44 20 7976 3102


GlObal REPORT<br />

(Continued from page 12)<br />

shoppers on a slim budget. <strong>Outlet</strong> centers<br />

and outlet brands give each other credibility,<br />

ensuring that the sector has a long<br />

future.<br />

On the following pages are snapshots<br />

of the outlet industry’s progress around<br />

the world. If you would like to comment<br />

on the data or ask any questions, please<br />

contact me at lhumphers@icsc.org. `<br />

The Americas<br />

Snapshot<br />

l Number of outlet centers: 192<br />

179 in the U.S.<br />

9 in Canada<br />

4 in Latin America<br />

l Total <strong>Outlet</strong> Center GlA: 69.8 million sf<br />

67.5 million in the U.S.<br />

1.6 million in Canada<br />

692,000 sf in Latin America<br />

l Average <strong>Outlet</strong> Center GlA: 376,951 sf in the U.S./181,787 sf in<br />

Canada/173,000 in Latin America<br />

l Average <strong>Outlet</strong> Center Age: 17 years<br />

l Ownership: 63 developers own 192 outlet centers<br />

l Portfolios: 3 developers – Simon’s Premium <strong>Outlet</strong>s, Simon’s Mills Corp.,<br />

and Tanger Factory <strong>Outlet</strong> Centers – have outlet portfolios of more than 10 million<br />

sf; those 3 developers own a total of 110 centers totaling 47.4 million sf<br />

l Number of outlet center openings in 2010: 2 in the U.S totaling 668,990 sf<br />

l Planned Phase 1 new construction through 2013: 37 (not including 10<br />

to 15 centers planned in Canada by Tanger Factory <strong>Outlet</strong> Centers and<br />

RioCan) totaling 3.5 million to 5.3 million sf<br />

l Planned conversions of traditional shopping centers to outlet ten-<br />

ancy through 2013: 10 centers<br />

l Planned expansions to existing outlet centers through 2012: 18<br />

expansions totaling 3.9 million sf<br />

Largest <strong>Outlet</strong> Centers in the Americas<br />

(non-anchored projects 600,000 sf and larger)<br />

CENTER CITY STATE GlA dEVElOPER OPENEd<br />

Woodbury Common Premium <strong>Outlet</strong>s Central Valley nY 845,000 Premium <strong>Outlet</strong>s/Simon 1985<br />

Orlando Premium <strong>Outlet</strong>s - International drive Orlando FL 775,297 Premium <strong>Outlet</strong>s/Simon 1981<br />

San Marcos Premium <strong>Outlet</strong>s San marcos tX 748,237 Premium <strong>Outlet</strong>s/Simon 1990<br />

VF <strong>Outlet</strong> Center reading Pa 734,000 VF <strong>Outlet</strong> 1970<br />

Tanger <strong>Outlet</strong> Center riverhead nY 729,475 tanger Factory <strong>Outlet</strong> Centers 1994<br />

birch Run Premium <strong>Outlet</strong>s Birch run mI 689,232 Premium <strong>Outlet</strong>s/Simon 1986<br />

Camarillo Premium <strong>Outlet</strong>s Camarillo Ca 674,000 Premium <strong>Outlet</strong>s/Simon 1995<br />

Atlantic City <strong>Outlet</strong>s, The Walk atlantic City nJ 670,000 Cordish Company 2003<br />

Tanger <strong>Outlet</strong>s at the Arches deer Park nY 653,780 tanger Factory <strong>Outlet</strong> Centers 2008<br />

Wrentham Village Premium <strong>Outlet</strong>s Wrentham ma 616,000 Premium <strong>Outlet</strong>s/Simon 1997<br />

Miromar <strong>Outlet</strong>s, Southwest Florida estero FL 605,537 miromar development Corporation 1998<br />

Source: 2010-2011 VRN Global <strong>Outlet</strong> Project Directory<br />

14 InternatIonal outlet Journal SPRING 2011<br />

Tanger’s Tanger <strong>Outlet</strong>s at the Arches, New York<br />

unico’s unico barranquilla, Colombia


Neinver’s sales, footfall soar<br />

NEINVER the second largest outlet<br />

center developer in Europe with 11<br />

centers in six countries, released impressive<br />

numbers in its 2010 earnings<br />

report, which was released in February.<br />

Portfolio-wide highlights include an 8<br />

percent increase in sales for the year and<br />

a 7 percent increase in footfall 2010.<br />

Additionally, the 30 million people who<br />

visited Neinver centers in 2010 visited<br />

as often as eight to 10 times, and the<br />

developer says more than 75 percent of<br />

them made a purchase.<br />

“For another year running our outlet<br />

centers show positive results that demonstrate<br />

the evolution of this business<br />

model,” says Manuel Lagares, Neinver<br />

CEO. “Our outlet centers deliver a<br />

unique shopping experience with value<br />

for money. These positive indicators<br />

strengthen our position in our existing<br />

markets and encourage us to enter new<br />

New tenants push<br />

Wolfsburg sales<br />

OuTlET CENTRES International’s<br />

Designer <strong>Outlet</strong>s Wolfsburg in Germany<br />

looked back on a successful fiscal<br />

year 2010. The center achieved a 32 percent<br />

increase in turnover despite 2010<br />

having eight fewer Sunday openings<br />

than in 2009. And even with the fewer<br />

Sunday openings in 2010, the center still<br />

saw 1.4 million shoppers, who managed<br />

to spend 32 percent more per transaction<br />

than they did in 2009.<br />

“Our 2010 achievements came from<br />

many important factors,” says Regina<br />

Leitner, operations director for OCI.<br />

“The opening of renowned brands such<br />

as Adidas, Basler, Bugatti Shoes & Accessories,<br />

Escada, Mac and Olsen was<br />

positive for us both quantitatively and<br />

qualitatively, and our focus on optimizing<br />

womenswear has made the center<br />

even more attractive for our female<br />

customers.”<br />

Another factor in the 10,000-m2<br />

center’s success comes from its strong<br />

efforts to work closely with the retail<br />

community in Wolfsburg. The approach<br />

is paying off: A joint shopping<br />

guide for the city of Wolfsburg is now<br />

markets.”<br />

Neinver currently manages 230,000<br />

m2 of outlet space and plans to develop<br />

seven new projects totaling more than<br />

166,800 m2 in the next two years.<br />

Other highlights<br />

from Neinver:<br />

n A 36 percent increase in total sales<br />

and a 29 percent increase in total footfall<br />

at the 28,750-m2 Vila do<br />

Conde The Style <strong>Outlet</strong>s in Portugal;<br />

the big jumps were due in part to an<br />

expansion that opened in December<br />

2009. Neinver’s 21,800-m2 Algarve The<br />

Style <strong>Outlet</strong>s is set to open by the end<br />

of 2012.<br />

n Visits to Neinver’s Italian centers,<br />

Vicolungo The Style <strong>Outlet</strong>s and Castel<br />

Guelfo The Style <strong>Outlet</strong>s, rose by 12<br />

calling the outlet center a “shopping<br />

destination,” for the region<br />

and the country.<br />

According to Stephan Schäfer,<br />

OCI managing director, the center<br />

is 99 percent occupied and will<br />

begin construction of its second<br />

phase this year. “We have already<br />

started pre-letting the expansion<br />

and are very happy with the current<br />

status,” Schäfer says. `<br />

Park Avenue<br />

posts 3rd Q.<br />

sales gain<br />

RESOluTION Property’s Park<br />

Avenue in Bilbao, Spain is continuing<br />

to perform strongly, posting<br />

a 10 percent increase in sales<br />

for the third quarter of 2010.<br />

Michel Nangia, senior manager<br />

at Resolution Property, said the<br />

center’s solid leasing program is an<br />

indication of its potential. “Lettings<br />

on the scale that we enjoyed<br />

this year indicates that stability is<br />

returning to the market. We believe<br />

our proactive, hands-on asset<br />

management has established the<br />

center as a location where brands<br />

want to trade.” `<br />

lOVE ThAT luxE<br />

PERFORMaNCE<br />

percent in 2010; the centers’ 6 million<br />

customers spent 18 percent more than<br />

they did in 2009.<br />

n Neinver’s four centers in Spain<br />

recorded 12 million visitors in 2010,<br />

which is 2 percent higher than the<br />

previous year, and a 6 percent increase<br />

in comparable sales. Occupancy in the<br />

four centers is 98 percent. Neinver’s<br />

fifth center in Spain will open in spring<br />

2012 with 12,800 m2.<br />

n In Germany, Zweibrücken The<br />

Style <strong>Outlet</strong>s saw sales increase by 8<br />

percent and visitor numbers grow by 7<br />

percent to 3 million.<br />

n The three centers in Poland posted<br />

sales increases of 5 percent and visitor<br />

numbers were up by 2 percent.<br />

Neinver plans to develop two new<br />

outlet centers in Poland, one on the<br />

outskirts of Krakow and the other in<br />

Annopol near Warsaw. `<br />

Europe and Asia blew the u.S. out<br />

of the water when Amy Chan, director<br />

of marketing for Kiwi Collection,<br />

the world’s largest luxury<br />

hotel reviewer, named her favorite<br />

outlet shopping spots for the huffington<br />

Post. The list leaves little<br />

doubt that the lady likes her luxe:<br />

1. <strong>Value</strong> <strong>Retail</strong>’s bicester Village<br />

– England<br />

2. Studio Silvio Tarchini’s FoxTown<br />

<strong>Outlet</strong>s, Mendrisio – Switzerland<br />

3. Simon Property Group’s Gotemba<br />

Premium <strong>Outlet</strong>s – Japan<br />

4. Jeremy’s Department Store<br />

– San Francisco<br />

5. Joyce Warehouse <strong>Outlet</strong><br />

– Hong Kong<br />

6. <strong>Value</strong> <strong>Retail</strong>’s la Vallee Village<br />

– France<br />

7. The Mall <strong>Outlet</strong> (Incisa Val D’arno)<br />

– Italy<br />

8. The “Space” Prada <strong>Outlet</strong> – Italy<br />

9. Simon Property Group’s Yeoju<br />

Premium <strong>Outlet</strong>s – Korea<br />

10. Simon Property Group’s<br />

Woodbury Common Premium <strong>Outlet</strong>s<br />

– New York<br />

SPRING 2011 InternatIonal outlet Journal 15


EaSTERN EuROPE<br />

Fashion house reports on leasing progress<br />

Fashion house Group reports<br />

that leasing on its projects in Moscow<br />

and Belgrade are going well.<br />

As of late February:<br />

n Fashion House <strong>Outlet</strong> Centre Belgrade<br />

is 40 percent preleased in anticipation<br />

of the grand opening in September.<br />

Brands signed to tenant the project’s<br />

15,000-m2 phase 1 include Adidas, Replay,<br />

Miss Sixty, Timberland and Bata. Upon<br />

completion of the project’s two phases,<br />

the center will total 30,000 m2 and 110<br />

tenants. The first outlet center in Serbia,<br />

Fashion House <strong>Outlet</strong> Centre Belgrade<br />

will also include 2,000 parking spaces, a<br />

range of coffee bars and restaurants and a<br />

play area for children. The retail park will<br />

also be home to a non-competitive big-box<br />

area, an office park and a hotel, all in a village<br />

setting. The €30 million center’s site<br />

is between Belgrade and Novi Sad within<br />

<strong>Retail</strong> Park Indjija. The site on the E75 has<br />

an average of 40,000 vehicles passing daily.<br />

The catchment within a 30-minute drive is<br />

more than 3.5 million, representing more<br />

than 50 percent of Serbia’s total purchasing<br />

power.<br />

n In Russia, the 15,833-m2 phase 1 of<br />

Fashion House <strong>Outlet</strong> Centre Moscow was<br />

64 percent preleased. Ground works on<br />

phase 1 will be completed this spring, with<br />

the opening of the center scheduled for<br />

November. The Moscow site is northwest<br />

of Sheremetyvo International Airport<br />

on the main highway to St. Petersburg.<br />

The scheme is within 45 minutes of the<br />

center of Moscow and has a catchment<br />

of 13.4 million within a 90 minute drive.<br />

When completed, the project will comprise<br />

29,000 m2 and 192 tenants, a food court,<br />

cafes, nearly 2,000 parking spaces and a<br />

children’s play area.<br />

FHG is vying with hines International<br />

to claim the “first outlet center in<br />

Russia” title.<br />

Hines International Real Estate says<br />

it will open <strong>Outlet</strong> Village Belaya Dacha<br />

in Moscow in September. <strong>Outlet</strong> Village<br />

Belaya Dacha is scheduled to open in<br />

September 2011 in the Moscow area town<br />

of Kotelniki, southeast of Moscow and<br />

four km from the MKAD ring road. A<br />

joint venture of Hines and Belaya Dacha<br />

Group, the €120 million, 38,000-m2<br />

project is more than 75 percent pre-leased;<br />

signed brands include Bebe, Burberry, Calvin<br />

Klein, Chevignon, Escada, Furla, Gant,<br />

Lacoste, Levi’s, Mexx, Naf Naf, Salvatore<br />

Ferragamo, Timberland and Trussardi. `<br />

16 InternatIonal outlet Journal SPRING 2011<br />

P. Max will open<br />

at d1 site near<br />

bratislava<br />

The big news for IPEC Group’s<br />

D1 <strong>Outlet</strong> Bratislava is that P.<br />

Max, Austria’s largest furniture<br />

company will tenant the outlet project’s<br />

5,000-m2 outparcel. The store, which will<br />

be P. Max’s first in Slovakia, will open in<br />

Freeport joins<br />

Realiz in Slovakia’s<br />

One Fashion <strong>Outlet</strong><br />

European outlet-center developer<br />

Freeport has been retained to handle<br />

operations for Realiz Development’s One<br />

Fashion <strong>Outlet</strong> in Slovakia. Freeport,<br />

which has been developing outlet centers<br />

since 1994, currently operates projects in<br />

the Czech Republic, Sweden and Portugal,<br />

and is a joint-venture partner on a slate of<br />

planned outlet schemes under development<br />

in China (see page 20 for further<br />

details).<br />

Construction of the Slovakian project<br />

August. The 45-year-old P. Max chain –<br />

which operates 33 stores in Austria and<br />

one in the Czech Republic – specializes<br />

in made-to-measure furniture for every<br />

room in the home.<br />

IPEC Group is developing the €35<br />

million D1 <strong>Outlet</strong> Bratislava, which<br />

will be built in three 8,500-m2 phases.<br />

Construction began in November 2010,<br />

with the opening planned for autumn.<br />

The project’s site is on the D1 highway 20<br />

kilometers form Bratislava city center.. `<br />

began in late 2010, with space scheduled<br />

to turn over to tenants this summer.<br />

The grand opening is planned for spring<br />

2012.<br />

To be built in three phases, the €75<br />

million project will include 100 retail and<br />

restaurant tenants when completed. The<br />

16,000-m2 first phase will open with 60<br />

tenants.<br />

Leasing is being handled by Rohleder<br />

Lumby and SJ International.<br />

The project is on the D1 Highway<br />

in Volerady, which is 37 km from the<br />

capital city of Bratislava. One Fashion<br />

<strong>Outlet</strong>’s catchment includes the 4.3<br />

million people from Slovakia, the Czech<br />

Republic, Austria and Hungary who live<br />

within a 90-minute drive. `


Nike <strong>Outlet</strong> joins<br />

Freeport Talke<br />

after make-over<br />

<strong>Retail</strong> property asset<br />

manager Realm has announced<br />

a package of<br />

remodeling and improvements<br />

at Freeport Talke outlet centre<br />

in Stoke-on-Trent, England.<br />

The developer has spent<br />

€2.3 million redeveloping the<br />

145,000-sf center by splitting<br />

up the 25,000-sf supermarket<br />

that once anchored one end<br />

of the center. Nike <strong>Outlet</strong><br />

opened an 8,500-sf store in<br />

March in the remodeled space.<br />

Five more units are also available<br />

in the remaining 16,500 sf, including<br />

one big enough for another anchor tenant.<br />

Realm is in discussion with several<br />

retailers to take this space at the center.<br />

As part of this redevelopment, all the<br />

signage at the center has been replaced<br />

with new branding. A new TV campaign<br />

was launched in February to promote<br />

the 12-year-old center to a wider catchment.<br />

Tenants at Freeport Talke include<br />

Marks & Spencer, Gap and Famous<br />

Footwear.<br />

SCC Vendome to<br />

bring luxury to<br />

Nailloux Scheme<br />

SCC Vendôme, developer of more than<br />

2.3 million m2 of retail space in Europe,<br />

has joined forces with Advantail to<br />

develop, market and lease Corio Group’s<br />

planned Nailloux Fashion Village. SCCV<br />

is expected to bring in the luxury tenants<br />

DEVElOPMENT NOTES<br />

Nearly three years after the opening of Designer <strong>Outlet</strong>s Wolfsburg, <strong>Outlet</strong> Centres International in November 2010 received<br />

the construction permit for the center’s two-phase expansion. Each planned expansion will represent a € 25 million investment<br />

and each will add 25 new stores to the center, bringing it to 100 shops covering 17,000 m2. With phase 2 more than 60 percent<br />

leased, the first expansion is scheduled to open by spring.<br />

that the company has worked with in the<br />

full-price sector. Those brands include<br />

Ralph Lauren, Armani, Bulgari, Burberry,<br />

Gucci Group, Richemont and LVMH.<br />

The 331,000-sf center, expected to<br />

Freeport’s Freeport Talke, England<br />

open this summer as the first outlet<br />

center in the South of France, is 20<br />

minutes from the Toulouse bypass<br />

at A61 and A66. The Midi-Pyrenees<br />

region draws more than 18 million visitors<br />

a year, and Toulouse has more than<br />

1.2 million residents; 22.4 million live<br />

within a 90-minute drive of the site.<br />

The project is SCCV’s first outletcenter<br />

venture, though it has long worked<br />

with such silent partners as Hammerson,<br />

Generali, SFL, Carlyle Group and Risanamento.<br />

Says Franck Valet, director of<br />

SCCV.<br />

“We decided to get involved with<br />

Nailloux Fashion Village because it is a<br />

strong, ambitious and innovative project,”<br />

Valet says. “In our opinion, it has<br />

all the keys that brands need for success,<br />

especially for those used to high street<br />

locations. It has excellent access and<br />

visibility, modern architecture, a vast customer<br />

catchment area, important tourist<br />

flows, and an incredibly beautiful natural<br />

setting.”<br />

leasing Activities<br />

n Adidas opened at Realm’s Freeport<br />

braintree in Essex, England<br />

on February 19. The store will offer<br />

two of the brand’s top ranges<br />

– Adidas Sport Performance<br />

and Sport Style. Other sports<br />

and outdoor tenants in the<br />

center include barbour,<br />

billabong, Mountain<br />

Warehouse, Nike, Reebok,<br />

Regatta and Trespass.<br />

n Global sportswear brand<br />

Nike opened its first outlet<br />

store in the Basque country<br />

on December 16, 2010 at<br />

Park Avenue Fashion<br />

<strong>Outlet</strong>. The new store, with<br />

a sales area of 6,350 sf (590 m2) follows<br />

hot on the heels of El Caballo,<br />

a traditional fashion brand, which is<br />

already reporting strong sales figures.<br />

Additional recent lettings include Nautica,<br />

blue Rise and Nam. Resolution<br />

Property’s four-year-old center<br />

in bilbao, Spain is more than 90<br />

percent occupied.<br />

n Two new stores have opened at ES<br />

Mirall development’s Festival<br />

Park Mallorca. Marvelis, a German<br />

menswear brand known for its Olymp<br />

shirt, is present in 40 countries but it is<br />

only the second German outlet tenant<br />

in Spain (the other is lloyd Shoes).<br />

Tioccha is a well-known Portuguese<br />

childrenswear label with stores in Switzerland,<br />

Portugal and the UK. Other<br />

tenants at the nine-year-old center,<br />

which draws 4 million visitors a year,<br />

include Mango, Miss Sixty, levi’s,<br />

Quiksilver, diesel, Camper and<br />

Jaime Mascarò. `<br />

SPRING 2011 InternatIonal outlet Journal 17


DEVElOPMENT NOTES<br />

MCG Transforms Messancy FOC<br />

McArthurGlen<br />

designer <strong>Outlet</strong><br />

luxembourg<br />

will officially unveil its<br />

new look in April to the<br />

6 million consumers who<br />

live within its 90-minute<br />

catchment.<br />

The center, which<br />

originally opened as Factory<br />

Shopping Messancy<br />

in 2003, was acquired<br />

by McArthurGlen and<br />

Henderson Global Investors’<br />

European <strong>Outlet</strong><br />

Mall Fund in 2008. The<br />

JV then embarked on a<br />

complete refurbishment, which in turn<br />

has attracted a range of new brands to<br />

the 16,500-m2 project.<br />

McArthurGlen Luxembourg is 30<br />

minutes’ drive from the center of the<br />

city of Luxembourg. It sits in the heart<br />

of the Greater Region of Luxembourg,<br />

which stretches into Belgium, Germany<br />

and France, and attracts nearly 3 million<br />

tourists a year.<br />

New brands opening this spring at<br />

McArthurGlen Luxembourg, enticed by<br />

Exclusive first look<br />

at McArthurGlen’s new<br />

spring campaign<br />

For the first time in its 15-year<br />

history, McArthurGlen is launching<br />

a pan-European TV campaign<br />

that will air in six markets.<br />

The debut screening is planned<br />

for Italy in late March, before being<br />

rolled out in the UK, Belgium, France<br />

and Luxembourg in April, and finally,<br />

Greece, in May.<br />

The launch is strategically timed to<br />

support key McArthurGlen developments<br />

in each market.<br />

For Italy and the UK, the campaign<br />

will be used to promote spring marketing<br />

activity, while for Greece, Luxembourg,<br />

Belgium and France the timing<br />

will heighten awareness of the opening<br />

of McArthurGlen Designer <strong>Outlet</strong><br />

Athens and the new look of McArthur-<br />

Glen Designer <strong>Outlet</strong> Luxembourg,<br />

respectively.<br />

18 InternatIonal outlet Journal SPRING 2011<br />

henderson’s designer <strong>Outlet</strong> luxembourg, belgium<br />

the center’s enhanced shopping environment,<br />

include Best Mountain, Guess<br />

and Sunglass Time. They join existing<br />

brands that include Billabong, Kipling,<br />

Lee Wrangler, Levi’s, Miss Sixty, Morgan,<br />

Nike Factory Store, Pepe Jeans,<br />

Reebok, Replay and Tommy Hilfiger.<br />

Eric Decouvelaere, McArthurGlen’s<br />

managing director for Southern Europe,<br />

says the refurbishment is already<br />

paying off. “With the opening of new<br />

brands and increased sales we’re seeing<br />

the benefits of enhancing the overall<br />

Alongside with the<br />

TV spots, McArthurGlen<br />

is rolling<br />

out a supportive<br />

print campaign in<br />

national, regional<br />

and glossy publications,<br />

as well as<br />

on billboards and<br />

motor coaches in<br />

each region.<br />

The move<br />

comes after McArthurGlen<br />

successfully launched a<br />

revised brand campaign in 2009, following<br />

the appointment of marketing<br />

director Shaeren McKenzie.<br />

Because of her background in<br />

fashion retail, McKenzie has been keen<br />

to promote McArthurGlen’s brand credentials<br />

in its corporate and consumer<br />

shopping environment.<br />

The new look and feel<br />

of the center will attract<br />

affluent customers<br />

from across the Grand<br />

Region of Luxembourg.<br />

These are customers<br />

with a strong designer<br />

brand sense and an<br />

expectation of excellent<br />

service, which is exactly<br />

what we are providing.”<br />

David Williams,<br />

fund manager of the<br />

European <strong>Outlet</strong> Mall<br />

Fund at Henderson,<br />

expressed confidence<br />

the redevelopment will radically improve<br />

the brand offer and customer<br />

experience as well as increase shopping<br />

time and spend at the center. “And that<br />

maximizes returns for our investors.”<br />

The refurbishment focused on improving<br />

the quality of the amenities, the<br />

design and feel of the center and introducing<br />

a local flavor with the upgrading<br />

of the architectural style and fittings,<br />

as well as improving the quality of the<br />

store units. `<br />

marketing.<br />

The new campaign<br />

will continue to promote<br />

McArthurGlen’s<br />

key themes of Anticipation,<br />

Temptation, Desire<br />

and Joy, which represent<br />

the spectrum of emotions<br />

that consumers experience<br />

when shopping at a McArthurGlen<br />

Designer <strong>Outlet</strong>.<br />

The black-and-white<br />

campaign, though an uncommon<br />

choice for a spring<br />

launch, evokes a fresh feeling<br />

with an overlay of romance.<br />

McKenzie sees the new campaign as<br />

evolutionary for McArthurGlen:<br />

“Television allows us to speak to a<br />

wider audience from a wider platform.”<br />

`


CHINa<br />

<strong>Outlet</strong> China paints<br />

with its outlet Palette<br />

by lINdA huMPhERS<br />

Editor in Chief<br />

<strong>Outlet</strong> China’s The Palette Fushan<br />

<strong>Outlet</strong> China ltd. is ahead of<br />

schedule on the construction of its<br />

first three outlet centers in China.<br />

The centers, going up in Beijing, Foshan<br />

and Huzhou, are the first of 20 outlet<br />

projects planned by the developer during<br />

the next 15 years.<br />

Each center will build out at approximately<br />

100,000 m2 of GLA, of which<br />

75 percent will be a mix of international<br />

and domestic outlet brands ranging<br />

from luxury to mass market. The<br />

remainder of the GLA will include an<br />

array of leisure activities and a large<br />

number of restaurants. The combination<br />

is expected to create a destination<br />

experience that will keep customers at<br />

the centers for an entire day and give<br />

them a reason to return frequently.<br />

The centers will operate under the<br />

brand The Palette. The first to open will<br />

be The Palette Foshan near Guangzhou<br />

in October, followed by The Palette<br />

Beijing in early 2012 and The Palette<br />

Huzhou in mid-2012.<br />

<strong>Outlet</strong> China has formed a strategic<br />

partnership with UK outlet developer<br />

Freeport, which is providing develop-<br />

20 InternatIonal outlet Journal SPRING 2011<br />

ment, leasing and management expertise.<br />

Freeport operates outlet properties<br />

in the Czech Republic, Sweden and<br />

Portugal. The latter center, Freeport<br />

<strong>Outlet</strong> Alcochete, is what convinced<br />

<strong>Outlet</strong> China that Freeport would be a<br />

good partner. The 807,000-sf project is<br />

precisely the sort of retail/leisure/restaurant<br />

mix that Chinese outlet developers<br />

prefer.<br />

“Everyone in China wants to build<br />

mega projects,” Chris Milliken, Freeport’s<br />

commercial director, told IOJ.<br />

“<strong>Outlet</strong> China came to Europe and<br />

looked at a lot of centers, but felt that<br />

Alcochete has the scope they want and<br />

that Freeport has the experience they<br />

need.”<br />

Milliken says management and<br />

marketing will be key to The Palette’s<br />

success. “In China, shopping centers<br />

are generally developed with the idea of<br />

taking as much cash out as possible,” he<br />

says. “They’ve been somewhat indifferent<br />

to management, and the idea of<br />

marketing, especially in the early years,<br />

doesn’t come naturally. There have been<br />

many outlet projects announced in<br />

China, but there are only a very few that<br />

will meet the internationally accepted<br />

standards of development, tenanting<br />

and operations. But the demand<br />

among Chinese consumers for<br />

outlets continues to grow, so<br />

we expect the outlet market to<br />

become dominated by a small<br />

number of professional operators<br />

who understand the need<br />

for strong management and<br />

marketing.”<br />

The Palette Foshan has<br />

around 55 tenants signed up,<br />

Milliken says, though he declined<br />

to name them yet, citing<br />

sensitivity. “I can simply say<br />

they are international brands<br />

ranging from global sports<br />

names to the most dominant<br />

high-end fashion brands,” he<br />

says. “We have those brands<br />

predominantly through the<br />

support of eight large franchise<br />

groups, which is a great result at<br />

this stage.”<br />

<strong>Outlet</strong>s China is backed by a shareholder<br />

list that includes Beijing Capital<br />

and Singapore Government Investment<br />

Corporation.<br />

<strong>Outlet</strong> China has also recently<br />

founded the Chinese Chamber of Com-<br />

<strong>Outlet</strong> China’s The Palette Fushan,<br />

Guangzhou, China<br />

merce <strong>Outlet</strong> Association. Lin Zhuo<br />

Yan, chairman of <strong>Outlet</strong> China, is the<br />

founding chairman of the association,<br />

which will primarily serve as a liaison<br />

with the government, set and maintain<br />

industry standards and bring cohesiveness<br />

to the outlet retail industry.<br />

Freeport is working with the association<br />

to create programs and forge links with<br />

relevant chambers of commerce and<br />

with ICSC. `


<strong>Value</strong> <strong>Retail</strong> <strong>News</strong><br />

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PEOPlE<br />

<strong>Outlet</strong> expert Cousland dies in Moscow bombing<br />

Gordon Cousland,<br />

39, one<br />

of 37 people<br />

killed in the Jan. 24<br />

bombing at Domodedovo<br />

Airport in Moscow,<br />

had strong ties to<br />

the Eastern European<br />

outlet industry.<br />

As a managing consultant<br />

for the London Cousland<br />

office of CACI, a global marketing and IT<br />

company, Mr. Cousland had been a panelist<br />

at the European <strong>Outlet</strong> Conference<br />

held in Milan in October 2010, speaking<br />

on managing information and transparency.<br />

He was an expert in identifying<br />

opportunities and in using metrics to<br />

enhance decision making.<br />

According to Brendon O’Reilly, CEO<br />

of Fashion House Development, devel-<br />

McArthurGlen<br />

names Mark<br />

Aldridge head<br />

of communications<br />

McArthurGlen<br />

has appointed<br />

Mark Aldridge<br />

to the position of head<br />

of communications. He<br />

will be responsible for<br />

tourism and for driving<br />

McArthurGlen’s communications<br />

strategy Aldridge<br />

from a PR and media relations perspective.<br />

Aldridge’s wide-ranging marketing<br />

experience includes campaign management,<br />

celebrity management, media<br />

strategy, event management, consumer<br />

PR and corporate PR. He started his<br />

career at Debenhams department stores,<br />

then went onto senior management positions<br />

with BAA Ltd (World Duty Free)<br />

and most recently was with Hammer<br />

Holdings, where he set up and launched<br />

the new beauty and lifestyle brand, All<br />

for Eve. The brand’s products are available<br />

at John Lewis, Debenhams, Boots,<br />

Harvey Nichols, Harrods, Fenwick<br />

Group, and all major online beauty retailers.<br />

The brand’s charity, Eve Appeal,<br />

raises funds for gynecological cancer<br />

research from a portion of its web sales.<br />

While at Hammer Holdings Aldridge<br />

managed corporate, retail, press and<br />

22 InternatIonal outlet Journal SPRING 2011<br />

oper of outlet centers in Poland and<br />

Romania, Cousland was handling all<br />

the site analysis for the developer’s 17<br />

planned outlet centers in Moscow and<br />

in St. Petersburg, Russia.<br />

“From a personal view, it’s so sad,”<br />

O’Reilly told VRN/IOJ. “He wasn’t<br />

working for us on that particular visit,<br />

otherwise it really would be unbearable.<br />

I worked with Gordon for some years,<br />

but aside from business, I have fond<br />

memories of very enjoyable evenings<br />

with him over a beer. Gordon’s untimely<br />

death has caused great sadness within the<br />

outlet industry and his wealth of experience<br />

and unique personality will be sadly<br />

missed.”<br />

Ken Gunn, director of UK-based FSP<br />

<strong>Retail</strong>, said, “I was devastated by the sad<br />

news of Gordon’s tragic death. I worked<br />

closely with him at CACI and although<br />

private events, as well as society parties.<br />

Realm appoints<br />

center managers<br />

at two centers<br />

<strong>Retail</strong> asset manager Realm has<br />

appointed new managers for<br />

two of the company’s nine outlet<br />

centers in the UK. Paul McCarthy<br />

takes the helm at the 200,000-sf Freeport<br />

Braintree <strong>Outlet</strong> Shopping Village,<br />

and Jon Abbott steps in at the 145,000sf<br />

Freeport Talke <strong>Outlet</strong> Centre, both<br />

in England.<br />

McCarthy previously<br />

held senior commercial<br />

positions at Heathrow<br />

Airport and more<br />

recently with a retail<br />

consultancy. He will<br />

work with the local<br />

community, council<br />

and retailers – among them Nike, Ted<br />

Baker and Lacoste – to help make Freeport<br />

Braintree, which opened in 1999, a<br />

destination center.<br />

Abbott held positions<br />

for 10 years with<br />

Marks & Spencer,<br />

where he was involved<br />

in site acquisition for<br />

the Simply Foods<br />

program. He joins the<br />

Stoke on Trent center<br />

McCarthy<br />

Abbott<br />

as it undergoes a €2.3 million remodeling<br />

and improvement plan (see page 16<br />

we later became business rivals, Gordon<br />

always had time for a chat whenever and<br />

wherever our paths crossed. He was one<br />

of life’s good guys who will be missed by<br />

all who knew him.”<br />

Before becoming a consultant for CACI<br />

in 2007, Mr. Cousland was director of<br />

new business development for Datamonitor;<br />

global account manager for Business<br />

Monitor International, and global account<br />

manager for Euromonitor International.<br />

His recent assignment included working<br />

on outlet-center projects in Belgium,<br />

Moscow and St. Petersburg, as well as<br />

on restaurant, retail and shopping center<br />

expansions in Germany, Poland, Romania<br />

and the UK.<br />

He is survived by a large family in<br />

Scotland, a six-month-old daughter, and<br />

his fiancé, whom he was to marry this<br />

spring. `<br />

for details). Tenants in the 12- year-old<br />

center include Antler, Famous Footwear<br />

and Marks & Spencer.<br />

henderson adds<br />

Jamie Acheson<br />

to its outlet fund<br />

Jamie Acheson has joined<br />

Henderson<br />

Global Investors<br />

as an asset<br />

manager for its €1.3<br />

billion European <strong>Outlet</strong><br />

Mall Fund (EOMF).<br />

He was previously with<br />

Colliers International<br />

for six years on the<br />

Acheson<br />

retail development team, working largely<br />

on shopping center development projects<br />

in emerging markets, including North<br />

Africa, the Far East and Eastern Europe.<br />

Acheson became a member of the<br />

Royal Institute of Chartered Surveyors<br />

in 2007. In 2010 he received the Young<br />

Property Professional of the Year<br />

award from Estates Gazette.<br />

He will work directly with David<br />

Williams, EOMF’s fund manager, who<br />

says, “Jamie’s experience in development,<br />

consultancy and leasing arrangement,<br />

complements our existing team.<br />

He has the energy and proven ability<br />

to succeed, and I am confident that he<br />

will provide the expertise necessary to<br />

enhance the fund’s performance going<br />

forward.” `


European <strong>Outlet</strong> Mall Fund<br />

David Williams<br />

Fund Manager<br />

European <strong>Outlet</strong> Mall Fund<br />

Tel: +44 (0)20 7818 6423<br />

david.williams@henderson.com<br />

Jamie Acheson<br />

Asset Manager<br />

European <strong>Outlet</strong> Mall Fund<br />

Tel: +44 (0)20 7818 3394<br />

jamie.acheson@henderson.com<br />

€1.5bn<br />

The Fund's €1.5bn portfolio comprises 11 highly<br />

successful pan-European designer outlet centres<br />

in Italy, Germany, France, Austria, The Netherlands,<br />

Belgium and the UK.<br />

ITALY; SERRAVALLE, BARBERINO, CASTEL ROMANO | AUSTRIA; PARNDORF | THE NETHERLANDS; ROERMOND<br />

GERMANY; BERLIN | BELGIUM; LUXEMBOURG | FRANCE; ROUBAIX | UK; CHESHIRE OAKS, SWINDON, BRIDGEND www.henderson.com/property<br />

Together with their partner McArthurGlen, Henderson’s European <strong>Outlet</strong> Mall Fund owns and runs a portfolio that comprises<br />

approximately 250,000 sq m GLA. These 11 renowned retail destinations offer some of the world’s leading designer<br />

brands and continue to outperform expectations. Across 7 countries, the centres are testament to the Fund's European<br />

outlook and success.<br />

Issued and approved by Henderson Global Investors and is solely for the use of professionals, defined as Eligible Counterparties or Professionals as per the Guidance for Authorised Firms made under the Financial Services and Markets Act<br />

2000, and is not for general public distribution. Any other persons who receive this document should not rely on or act upon its contents. Please remember that past performance is not a guide to future performance. The value of an investment<br />

and the income from it can fall as well as rise as a result of market and currency fluctuations and you may not get back the amount originally invested. Tax assumptions may change if the law changes and the value of tax relief will depend upon<br />

individual circumstances. Due to the specialist nature of property investment, in certain circumstances there may be constraints on the redemption or switching of units/shares in the fund(s). The funds invest in a specialist sector that may be<br />

less liquid and produce more volatile performance than an investment in other investment sectors. The value of capital and income will fluctuate as property values and rental income rise and fall. The valuation of property is generally a matter<br />

of valuer’s opinion rather than fact. The amount raised when a property is sold may be less than the valuation. Henderson Global Investors is the name under which Henderson Global Investors Limited (reg. no. 906355), Henderson Fund<br />

Management plc (reg. no. 2607112), Henderson investment Funds Limited (reg. no. 2678531), Henderson Investment Management Limited (reg. no. 1795354), Henderson Alternative Investment Advisor Limited (reg. no. 962757) and<br />

Henderson Equity Partners Limited (reg. no.2606646) (each incorporated and registered in England and Wales with registered office at 201 Bishopsgate, London EC2M 3AE and authorised and regulated by the Financial Services Authority)<br />

provide investment products and services. Telephone calls may be recorded and monitored.

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