South Wiltshire Core Strategy - Wiltshire Council

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oom for expansion which is impacting negatively on local businesses’ expansion plans. To provide decant sites would result in the need to identify and deliver a further 28ha of employment. As requested by the business community, this employment land should be located so as to allow for a range of choices, rather than just a single alternative. The Salisbury Vision also proposes the redevelopment of the Central Car Park/Maltings, which is seen as essential to secure the future of Salisbury as a retail centre and will also provide a contribution to new employment opportunities 4.4(d) Location of existing available employment land There is a large oversupply of employment land within the Salisbury Travel to Work Area (“TTWA”) at the current time. The majority of this employment land is located on Solstice Park, Amesbury. The RSS recognises Salisbury as the key employment centre with the key strategic aim being to extend and enhance the city as an employment and retail centre, so it can better serve the surrounding rural area and achieve greater levels of self-containment. Therefore, this further sets the challenge of seeking how to ensure that the strategic employment land provision will be delivered at Salisbury 19 . 4.4(e) Planning to provide the right type of jobs The type of employment in the area is changing and that the majority of employment floorspace needed in the future is for offices (Class B1 use), with good demand for storage and distribution (B8) and less for general industrial (B2). In Salisbury city there is a demand for small workplaces of less than 3,000 sq ft or 279 sq m. Smallscale businesses also need to be supported both in rural and urban areas. There are no dedicated start-up or incubator office or workshop facilities in south Wiltshire, which are necessary to support embryonic and small businesses 20 . 4.4(f) Protecting employment land Due to differential in land values, there has been, and will continue to be, pressure to redevelop existing employment sites for residential purposes. Achieving the economic objectives for south Wiltshire depends on protecting and enhancing existing employment sites, as well as creating new opportunities. 21 . 4.4(g) Steps to maintain and develop the rural economy Changes in agriculture over recent decades have resulted in a decline in farm-related jobs, but jobs within the countryside are very important, with nearly half of the 6,000 businesses in south Wiltshire located away from major settlements or local centres. The challenge faced is balancing the protection of the countryside, especially the best and most versatile agricultural land for food production, with recognising the world is changing and hence allowing farmers more freedom to diversify their activities into business not directly related to agriculture and to re-use redundant farm buildings for economically viable alternatives 22 . 19 See Draft Revised Regional Spatial Strategy for the South West Incorporating the Secretary of State's Proposed Changes - July 2008, para 4.1.78 page 116. 20 See Salisbury District Employment Land Review, 2007, section 4, para'4.5.6 21 See Topic Paper 9, 'Employment' section 5. 22 See Topic Paper 9, 'Employment', section 6 &7. 18
4.5 Identifying barriers which prevent tourism making a bigger contribution to the Wiltshire Economy Tourism is important to south Wiltshire’s economy with direct spending by visitors amounting to just over £146 million in 2003. South Wiltshire has a wealth of natural and heritage assets, which attract visitors from home and abroad. However, there are a number of challenges to be addressed if south Wiltshire is to be well positioned to capitalise on the existing and future potential growth this sector can contribute to the local economy. Some visitor facilities are sub-standard and need to be improved, for example at Stonehenge. There is a lack in supply of both budget and high quality leisure accommodation. Salisbury is less successful in attracting business visitors than other, similar destinations and does not have the conference facilities needed for large events. There is little current protection for existing tourist accommodation and planning permission has been easily obtained for change of use of some hotels away from tourist provision, exacerbating the shortfall in bed space in Salisbury. Further challenges are providing all weather attractions in the area and balancing the pressure for static caravan parks with environmental protection and the views of the local communities 23 . 4.6 Weaknesses in the arts, entertainment, cultural and leisure sector Salisbury city boasts a modern leisure centre, arts centre, theatre, multi screen cinema, purpose built entertainment venue (City Hall), a long established International Arts Festival and a newer Food and Drink Festival. The evening leisure options on offer are weak compared to attractions for the daytime visitor and this is likely to be a consequence of the relatively limited range of evening economy activities. Furthermore, although there is a good selection of traditional public houses and chain bars throughout the city centre, the selection of quality establishments catering for tourists is relatively limited for a centre of the size of Salisbury 24 . 4.7 The challenges of providing retail choice in south Wiltshire Due to changing behaviour and mobility, shoppers no longer shop to satisfy everyday needs, it constitutes a major leisure activity. Quality restaurants, coffee shops, cafes and bars, health and fitness centres, leisure and cultural facilities are also important in larger centres to attract shoppers and encourage longer stays and higher spending. There is a challenge to ensure that south Wiltshire, especially Salisbury, can adapt to these changes to cement its place as a significant centre providing an important retail function for a wide catchment 25 4.7(a) Salisbury Evidence shows that the city centre is healthy and performing well. However, there are also signs of vulnerability and barriers to growth. The medieval street pattern is complex making pedestrian circulation difficult, particularly by those who are unfamiliar with the centre. The historic character of Salisbury city centre has imposed constraints on the scale and type of additional floorspace that could be provided within the existing shopping areas. There are also a number of key attractors missing, including department stores, and higher order and mainstream retailers, which are represented in competing centres, such as Bournemouth, Winchester and Southampton. This leaves Salisbury in a vulnerable position and not taking proactive steps now will lead to the city’s ultimate decline as a significant retail centre, as trade will leak to neighbouring centres already delivering an improved retail offer. There is 23 See Topic Paper 10, Tourism, Leisure & Night Time Economy' plus First and Second Addenda thereto. 24 See Topic Paper 4, Supporting Communities, page 33 onwards and First and Second Addenda's thereto. 25 See Topic Paper 8, 'Retail' and First & Second addenda thereto. 19
Page 1 and 2: (Ref DJM/CS/REV 10)
Page 3 and 4: Delivering strong, safe, resilient
Page 5 and 6: • a delivery strategy for achievi
Page 7 and 8: Option considered Reason why not pu
Page 9 and 10: Fig 1: Relationship to a single Cor
Page 11 and 12: 3.2 Economy (a) Unemployment in sou
Page 13 and 14: (b) Life expectancy in south Wiltsh
Page 15 and 16: the north east of south Wiltshire,
Page 17: 4.3(e) The need to retain an adequa
Page 21 and 22: 4.8(c) Treating flood risk South Wi
Page 23 and 24: 5. The Core Strategy Spatial Vision
Page 25 and 26: Desired outcomes: • Identificatio
Page 27 and 28: 5.9 Strategic Objective 8: Where al
Page 29 and 30: practice 43 . A hierarchy has been
Page 31: within south Wiltshire. A further 4
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Page 36 and 37: Planned Growth: Tisbury Local Servi
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Page 44 and 45: can be managed effectively. Further
Page 46 and 47: housing to be affordable. Based on
Page 48 and 49: effects on river quality, biodivers
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Page 54 and 55: the city centre bringing benefits f
Page 56 and 57: Core Policy 6- Meeting Salisbury's
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8.3 There is a local concern that W
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9. Applying the Spatial Strategy to
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9.5 The villages of Durrington (inc
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also designated as a Special Area o
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9.24 Ensuring essential infrastruct
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10. Applying the Spatial Strategy t
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10.12 The type of houses that are n
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11.11 The type of houses that are n
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12.6 Providing a decent affordable
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13. Managing Development - Setting
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Core Policy 20- Pollution and phosp
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13.5 Within south Wiltshire there a
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Core Policy 24 - Hotels, Bed and Br
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14. Managing and monitoring the del
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Action Further Work Delivery Vehicl
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Site Name Hampton Park Map Site Des
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of adoption of the Core Strategy.
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Wiltshire Design Guide, 'Creating P
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Site Name Land at The Maltings and
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Transportation: Any major infrastru
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eyond. To the west of the engine sh
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other employment sites within this
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etained • Setting and views to an
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Site Name Land South of Netherhampt
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oth residential and commercial and
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Community infrastructure and approx
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Site Name King’s Gate, Amesbury M
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and east. New hedgerow planting esp
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• There is no recorded public sur
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The following policies contained in
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For the time being, the following p
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Policy TR12 TR13 TR14 TR15 TR16 TR1
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Appendix D Map of Strategic growth
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Strategic Objective 1: To ensure so
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Strategic Objective 2: To provide e
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Strategic Objective 3: To deliver a
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Strategic Objective 5: To deliver n
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Liaison Conservation area appraisal
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Regional ES1 Economic Prosperity TO
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Condition of River Avon SAC. Achiev
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pollutant and climate change emissi
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TABLE 1: CHANGED LOCAL PLAN MAPS MA
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MAP NO MAP NAME POLICIES AND RESTRA
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TABLE 2: DELETED LOCAL PLAN MAPS MA
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Appendix G Glossary and Common Acro
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MUGA Multi Use Games Area MWDF Mine
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Appendix H Housing Trajectories Ful
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Delivery of the Strategic Sites 120
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Appendix I Risk Analysis of South W
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Potential Risk Implications Mitigat
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South Wiltshire Core Strategy - Wiltshire Council

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