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Taiwanese bubble tea supplier taking off in Germany
New web presence supports Possmei International’s
market entry
Berlin, July 2011 – The Berlin-based Possmei International GmbH is out
to establish a breakthrough for the Taiwanese cult drink in Europe. The
supplier of ingredients and equipment for the preparation of this tea
commissioned the Berlin PR and advertising agency united
communications to produce a German-language website to boost the
company’s local business, which started its German operations in
2010.
Possmei is an internationally successful company headquartered in Taiwan.
The world’s largest exporter supplies specialist tea shops as well as cafés
and restaurants with ingredients for bubble tea, a refreshing, trendy tea drink
originating from Taiwan. Besides the respective ingredients, Possmei also
offers the machines, utensils and consumable supplies needed for the tea’s
preparation and sale.
The German-language online presence (www.possmei.de) was designed by
united communications based on the Taiwanese parent company’s website.
The aim was an internationally consistent brand appearance. Leilei Liu,
Director China Business at united communications: “With the new Germanlanguage
website it will be even easier for customers and interested parties
to find out more about Possmei International’s expansive range of products.
We are glad to play our role in spreading bubble tea to more and more
cities.”
About united communications:
The Berlin-based agency specialises in creative and sustainable brand communications for
businesses as well as non-profit organisations. In 2010 a China Business Unit was
established to help commercial and public investors gain access to the European market. In
the autumn of the same year, the agency opened its Hamburg Office.
Founded in 1995, the agency’s references include AOC, ViewSonic, Olympus, TRIGIS,
Philips, HVB Immobilien, AKSU, Deutsche Bewertungs- und Investment, U18, Citizen Watch
united communications GmbH • Managing director: Manfred Großert • Trade register: Charlottenburg HRB 83323
Tax registration number: 37/180/20590 • VAT registration number: E813350540

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If you have any questions or would like additional information, please contact:
Gunhild Floeter, Manfred Grossert
united communications GmbH
Rotherstr. 19, 10245 Berlin
www.united.de
Phone: +49 30 789076-0
presse@united.de