Reebok ZigTech

A P P A R E L
FALL / WINTER 2011

In 2010, the world was introduced to ZigTech,
the latest footwear innovation from Reebok.
With its never seen before zigzag design,
packaged with the unique benefits of ENERGY
and less wear and tear, ZigTech is already
on the feet of millions of consumers throughout
the world. Simply said, ZIG IS BIG!!
To continue this incredible momentum and
more importantly, to take the ENERGY of
ZigTech (literally) from the feet up to the
body, we are launching ZigTech Apparel.
The goal of this brochure is to arm you with the
power of knowledge and the ENERGY to further
expand our story and to help make ZigTech the
most trusted and reliable product for athletes
at all levels.
“THE 30-SECOND ELEVATOR PITCH”
Like ZigTech footwear, ZigTech Apparel is all about ENERGY
ZigTech Apparel is made with special fibers called Celliant ®
which are knit or woven into the fabric of each garment.
These fibers are made with a collection of natural minerals that take
energy emitted by the body and recycle it back to the body through the skin.
As this recycled energy returns to the body, it helps to
increase oxygen levels on average of 7%.
Increase in oxygen levels = more energy

WHAT IS CELLIANT ®
Celliant ® is a specially formulated technical
performance fiber that is knit or woven into
fabrics. Products containing Celliant have
been clinically proven to enhance oxygen
levels in skin tissue. Celliant fibers are
created using a collection of optically
responsive natural minerals that get infused
into polyester fibers.
Celliant is used in several product categories
including athletic apparel, bedding, hosiery
and medical bandages and can be found in
products from Taylor Made, Ironman T3
Recovery Products, Serta Mattress and
Achieve O2 Socks.

HOW DOES ZIGTECH APPAREL WORK
Celliant ® fibers are knit or woven into every piece of ZigTech
Apparel. These fibers contain a proprietary blend of 13
This recycled energy absorbed by the body
through the fibers triggers biological functions
Fabric
optically responsive natural minerals that are blended with
polyester fibers.
The human body constantly emits energy. The Celliant fibers
act as a catalyst, absorbing the energy emitted by the body
such as increased blood circulation.
This function helps to increase oxygen levels
on an average of 7%, giving you more energy
for sport and life.
Skin
Capillaries
and recycles it, sending it back to the body through the skin.
ZIGTECH APPAREL —
TRANSCUTANEOUS OXYGEN LEVELS
TESTING OF CELLIANT FIBERS
BEFORE
EFFECTS OF ZIGTECH APPAREL
ON OXYGEN LEVELS IN THE BODY
AFTER
IT’S ALL IN
THE MINERALS
TITANIUM DIOXIDE
Absorbs available
energy.
SILICON DIOXIDE
Acts as a reflector
of energy and as
an anti-microbial.
Research conducted by:
Director for Hyperbaric
Treatment and Training
Center, Dr Graham McClue,
Houston, TX.
Introduction
This test is conducted to
evaluate blood flow while
wearing a shirt engineered
with Celliant ® fibers vs.
standard training apparel.
TCPO2
90
85
80
75
70
AN AVERAGE
INCREASE
OF 7%
POLYESTER TEE
Typical Oxygen
levels not wearing
ZIGTECH APPAREL
Oxygen
Level
Range
INCREASED
OXYGEN
LEVELS
with
ZIGTECH APPAREL
Higher
ALUMINUM OXIDE
Enhances strength
65
TEE WITH
CELLIANT FIBERS
of reflectivity.
Lower
60
STANDARD TEST

ZigTech Footwear
and Apparel are
worn by the
world’s top athletes
who prepare, train
and perform at
the highest levels.
A P P A R E L
SIDNEY CROSBY
PITTSBURGH PENGUINS

KEY SELLING POINTS
QUESTIONS YOU MAY HEAR
ENERGY – ZigTech gives you
ENERGY for sport and life.
VALUE – No other sports apparel brand
provides the additional benefit of energy
in addition to the expected benefits
of moisture management (PlayDry),
wind and water management
ATHLETES – ZigTech is worn by top
athletes across all major sports .
ADVERTISING – ZigTech is one of the top
initiatives for Reebok and will be featured
in a fully integrated marketing campaign
including TV, Print, Digital and POS.
INNOVATIVE – ZigTech
is engineered with
Celliant ® fibers which
create an increase
in oxygen levels.
Q: What testing has been done to
measure the increase in oxygen
in the body
A: There are two clinical studies
conducted by Celliant ® that
measured the oxygen levels in
subjects wearing shirts infused
with Celliant fibers and standard
polyester shirts.
Q: Will my ZigTech Apparel still work
through my covered by layers of
clothing or indoors
A: Yes. Products enhanced with
Celliant fibers do not have to be
next to the skin in order to work.
The effectiveness is not diminished
by covering or layering for
cooler weather.
Q: What testing has been done to
measure the increase in oxygen
in the body
A: There are two clinical studies
conducted by Celliant® that
measured the oxygen levels in
subjects wearing shirts infused
with Celliant fibers and standard
polyester shirts.
Q: Do the effects of Celliant
fibers work immediately when
worn
A: Yes. The fibers within
ZigTech Apparel starts to work
immediately and the effect generally
increase
the longer they are used.
Q: Do Zig products need special
laundering
A: No. ZigTech Apparel is based
on fiber technology which
is embedded in the fabrics.
It cannot wash out or wear
out. It will last the life of the
garment.
A P P A R E L

A P P A R E L
REEBOK.COM/ZIGTECH