A WSQ brAnd Guide for Public WSQ trAininG ProviderS - WDA
A WSQ brAnd Guide for Public WSQ trAininG ProviderS - WDA
A WSQ brAnd Guide for Public WSQ trAininG ProviderS - WDA
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1<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong><br />
PUBLIC <strong>WSQ</strong> TRAINING PROVIDERS<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
Contents<br />
2<br />
Introduction<br />
<strong>WSQ</strong> Naming Conventions<br />
<strong>WSQ</strong> Logo<br />
Usage of the <strong>WSQ</strong> Logo<br />
Applying the <strong>WSQ</strong> Logo<br />
3<br />
4<br />
6<br />
12<br />
13<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
INTRODUCTION<br />
3<br />
The Singapore Work<strong>for</strong>ce Skills Qualifications (<strong>WSQ</strong>) System is a national credentialing system<br />
<strong>for</strong> the adult work<strong>for</strong>ce. It sets skills standards to train, develop, assess and recognise individuals<br />
<strong>for</strong> competencies companies are looking <strong>for</strong>. <strong>WSQ</strong> is underpinned by a strong quality assurance<br />
framework. From competency framework development, training providers’ accreditation to awarding<br />
of <strong>WSQ</strong> qualifications, stringent criteria are applied to ensure best standards and quality delivery.<br />
As a <strong>Public</strong> <strong>WSQ</strong> Training Provider, you are welcome to use the <strong>WSQ</strong> logo to distinguish the <strong>WSQ</strong><br />
training programmes and/or courses you are offering. All materials bearing the <strong>WSQ</strong> logo can be<br />
submitted to <strong>WDA</strong> <strong>for</strong> approval prior to their release to the public. This <strong>WSQ</strong> Brand <strong>Guide</strong> helps<br />
you apply the <strong>WSQ</strong> logo appropriately and correctly across all communication plat<strong>for</strong>ms. Please<br />
keep this brand guide on hand <strong>for</strong> easy reference <strong>for</strong> the marketing and communication of your<br />
<strong>WSQ</strong> programmes.<br />
This brand guide is designed to address most of the standard communications and marketing<br />
ef<strong>for</strong>ts. However, <strong>for</strong> non-standard communications not addressed within this brand guide, please<br />
contact <strong>WDA</strong> to seek clarification and approval.<br />
The <strong>WDA</strong> logo should not be used in communication materials unless it is approved by <strong>WDA</strong>.<br />
Please contact <strong>WDA</strong> c/o Corporate and Marketing Communications Division <strong>for</strong> enquiries.<br />
You can contact the <strong>WDA</strong> Corporate and<br />
Marketing Communications Division at:<br />
1 Marina Boulevard<br />
#16-01 One Marina Boulevard<br />
Singapore 018989<br />
Tel: 6512 1212<br />
Fax: 6512 1111<br />
Email: wda_wsq@wda.gov.sg<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> Naming Conventions<br />
4<br />
In offering <strong>WSQ</strong> competency units, please observe the following guidelines when naming your courses.<br />
This is to help customers identify a <strong>WSQ</strong> course easily.<br />
Course Type<br />
Statement of Attainment (SOA)<br />
Course Content<br />
With one <strong>WSQ</strong> competency unit<br />
Course Name<br />
You can choose to adopt the <strong>WSQ</strong> naming <strong>for</strong> course, or devise a name that suits your course best.<br />
1. Adopting <strong>WSQ</strong> Names<br />
When adopting the <strong>WSQ</strong> competency unit as a course name, you must include the relevant prefix be<strong>for</strong>e the course<br />
name.<br />
Example:<br />
• <strong>WSQ</strong> Interact with Guests<br />
<br />
2. Devising a Course Name<br />
If you choose to create your own name <strong>for</strong> the course, you MUST include the <strong>WSQ</strong> Prefix and indicate the relevant<br />
Statement of Attainment that participants will receive in all your training and promotional materials.<br />
Examples:<br />
<strong>WSQ</strong> Competency Unit Title/<br />
Course Name<br />
Example of a course name created<br />
by a <strong>Public</strong> <strong>WSQ</strong> Training Provider<br />
<strong>Public</strong> <strong>WSQ</strong> Training Provider to<br />
indicate the relevant Statement of<br />
Attainment that participants will<br />
receive in training and promotional<br />
materials<br />
<strong>WSQ</strong> Interact with Guests<br />
<strong>WSQ</strong> Hospitality and Interaction with Guests<br />
“Participants who successfully complete the course will receive a<br />
<strong>WSQ</strong> Statement of Attainment in <strong>WSQ</strong> Interact with Guests”<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> Naming Conventions<br />
5<br />
Programme Type<br />
Full <strong>WSQ</strong> qualification<br />
Programme Content<br />
Offering a full suite of <strong>WSQ</strong> competency units that<br />
fulfill the selection rules and credit requirements of<br />
<strong>WSQ</strong> qualifications<br />
Programme Name<br />
Please adopt the full <strong>WSQ</strong> naming together with the <strong>WSQ</strong> prefix <strong>for</strong> the programme name. Programmes leading to full<br />
qualification must follow this <strong>for</strong>mat:<br />
[<strong>WSQ</strong>] + [Qualification Level] + [Description]<br />
Examples:<br />
<strong>WSQ</strong> Certificate in Tour & Travel Services<br />
<strong>WSQ</strong> Diploma in Retail Operations<br />
<strong>WSQ</strong> Certificate in Generic Manufacturing Skills<br />
PE <strong>WSQ</strong> Diploma (Machinery & Systems)<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> Logo<br />
6<br />
All organisations that have adopted <strong>WSQ</strong> <strong>for</strong> training and/or recruitment purposes are encouraged<br />
to use the <strong>WSQ</strong> logo in their communication materials.<br />
The <strong>WSQ</strong> logo can only be used in communication materials related to <strong>WSQ</strong>. For communication<br />
materials containing both <strong>WSQ</strong> and non-<strong>WSQ</strong> content, please refer to Page 18 and 19.<br />
The right of use does not extend to licensees or franchisees of the same organisation.<br />
Please do take care to maintain accurate usage of all <strong>WSQ</strong> elements. Misuse of the<br />
<strong>WSQ</strong> elements is strictly not tolerated and may lead to disciplinary action.<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> LOGO<br />
7<br />
The Logo<br />
Symbol<br />
Wordmark<br />
The overall identity of <strong>WSQ</strong> reflects a national system that is practical, relevant and accessible, developed to provide<br />
tangible benefits to the Singapore work<strong>for</strong>ce and employers.<br />
The emphasis is on ‘Q’ or the ‘Qualifications’ that the work<strong>for</strong>ce will attain as a result of skills upgrading through <strong>WSQ</strong>.<br />
The letters ‘WS’ are encircled by ‘Q’ to magnify the importance of skills upgrading to enable workers and businesses to<br />
stay competitive.<br />
The <strong>WSQ</strong> logo comprises a symbol and a wordmark. These elements are locked together in a predefined arrangement.<br />
It should always be used in its entirety, with no distortion, rearrangement or modification allowed. For examples of wrong<br />
usage of the <strong>WSQ</strong> logo, please refer to page 11.<br />
When spelling out the full name of the <strong>WSQ</strong> system, always use “Singapore Work<strong>for</strong>ce Skills Qualifications”, without<br />
omitting the word ‘Singapore’.<br />
The <strong>WSQ</strong> LOGO must be<br />
• Used as a whole and without alteration<br />
• Used without distortion (e.g stretching or narrowing of the logo)<br />
• Used in the predetermined brand colours or in a one-colour version<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> logo - Colours<br />
8<br />
The <strong>WSQ</strong> logo is available in full colour, in black and in reverse white. You may choose to use the option that suits the<br />
communication materials best. The logos are available in several graphic <strong>for</strong>mats such as jpg, tif and eps.<br />
Full Colour<br />
Always refer to the colour specifications of the chosen media, relying on Pantone® chips or the current Pantone®<br />
colours listed in the latest edition of the Pantone® Colour Formula <strong>Guide</strong> or CMYK breakdowns as specified here.<br />
<strong>WSQ</strong> Fuchsia<br />
Pantone®240<br />
C27<br />
M100<br />
Y0<br />
K0<br />
<strong>WSQ</strong> Deep Blue<br />
Pantone®2685<br />
C100<br />
M94<br />
Y0<br />
K0<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> logo - Colours<br />
9<br />
One Colour logo in Solid Black<br />
When using black, always use solid black and not any other tints of black.<br />
One Colour Logo In Reverse White<br />
You can also place the <strong>WSQ</strong> logo in reverse white against a solid background, such as black or a dark grey background<br />
of 40% or more. When placing against any other solid backgrounds, choose to use reverse white logo against darker<br />
backgrounds, and the solid black logo against lighter backgrounds.<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
Ensuring <strong>WSQ</strong> logo visibility<br />
10<br />
Exclusion Zone<br />
Avoid including<br />
anything in the<br />
grey zone.<br />
Wrong<br />
Right<br />
This refers to the minimum amount of white<br />
space around the logo, as shown in the<br />
diagram above. The white space determines<br />
the amount of space around the logo, which is<br />
recommended to be kept clear and free of other<br />
design elements. An easy way to calculate the<br />
exclusion zone is to place the logo in its required<br />
size, then use the width of the “W” in the <strong>WSQ</strong><br />
logo as a guide all around the logo, as shown<br />
in the diagram.<br />
Recommended Minimum Size<br />
1.5cm<br />
0.5cm<br />
For clear visibility of the <strong>WSQ</strong> logo, the size is recommended to be minimally 1.5cm (width) x 0.5cm (height). If there is<br />
insufficient space in the marketing collaterals, please use the text “<strong>WSQ</strong>” without the logo in the collateral instead.<br />
The requirements <strong>for</strong> Minimum Size and Exclusion Zone must be met <strong>for</strong> the <strong>WSQ</strong><br />
Logo to be acceptable and visible.<br />
Minimum Size + Exclusion Zone = Effective <strong>WSQ</strong> Logo<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
<strong>WSQ</strong> Logo - Dos & Don’ts<br />
11<br />
Dos<br />
1. Where possible, do place <strong>WSQ</strong> logo next to quality marks<br />
instead of Company logo<br />
Don’ts<br />
2. Do not reduce the logo smaller than the minimum size<br />
1.5cm<br />
0.5cm<br />
Don’ts<br />
1. Do not alter the logo in anyway<br />
3. Do not place words below or around the <strong>WSQ</strong> logo<br />
Training will be provided<br />
Human Resource<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
Usage of the <strong>WSQ</strong> logo<br />
12<br />
As a <strong>Public</strong> <strong>WSQ</strong> Training Provider, you may use the <strong>WSQ</strong> logo <strong>for</strong> a variety of communication<br />
materials. Please refer to the table below <strong>for</strong> usage requirements of the <strong>WSQ</strong> logo in various<br />
communication materials.<br />
Communication Materials <strong>WSQ</strong> Logo Page Reference<br />
Online<br />
Website Home Page Recommended 13<br />
Website Page with <strong>WSQ</strong> content Recommended 14<br />
Print<br />
Print advertisements Recommended 15<br />
Brochures Recommended 16<br />
Posters Recommended 16<br />
Standees Recommended 17<br />
Communication materials with<br />
a mixture of <strong>WSQ</strong> and non-<strong>WSQ</strong><br />
content<br />
<strong>WSQ</strong> logo must be placed<br />
within or near the <strong>WSQ</strong><br />
content<br />
18<br />
Communication materials promoting<br />
hybrid programmes with both <strong>WSQ</strong><br />
and non-<strong>WSQ</strong> modules<br />
Logo should not be used.<br />
Use <strong>WSQ</strong> Prefix <strong>for</strong> only<br />
modules offered under <strong>WSQ</strong><br />
19<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
applying the wsq logo<br />
13<br />
Online<br />
Websites - Home Page<br />
• <strong>WSQ</strong> logo - to be placed next to quality marks or <strong>WSQ</strong> content.<br />
Home Page<br />
Company<br />
Logo<br />
Place <strong>WSQ</strong> Logo<br />
next to quality marks<br />
<strong>WSQ</strong> Content<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
applying the wsq logo<br />
14<br />
Online<br />
Websites - Web Page<br />
• <strong>WSQ</strong> logo - to be placed within or near the <strong>WSQ</strong> content<br />
Web Page<br />
<strong>WSQ</strong> Logo<br />
<strong>WSQ</strong> Content<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
applying the wsq logo<br />
15<br />
Print<br />
Print Advertisements<br />
Use <strong>WSQ</strong> Logo in advertisements with solely<br />
<strong>WSQ</strong> content<br />
• Minimum size and exclusion zone to be observed. For<br />
small sized advertisements without the space to meet<br />
the requirements, please use the text “<strong>WSQ</strong>” without the<br />
logo in the advertisement instead.<br />
Example 1<br />
Company<br />
Logo<br />
Example 2<br />
Preferred<br />
position<br />
• Please do not place the <strong>WSQ</strong> logo next to the company<br />
logo.<br />
• Instead, place the <strong>WSQ</strong> logo next to quality marks such<br />
as ISO and Quality Awards if applicable<br />
Content<br />
• Preferred position <strong>for</strong> <strong>WSQ</strong> logo is either bottom right or<br />
top right.<br />
Company<br />
Logo<br />
Preferred position.<br />
Place <strong>WSQ</strong> logo<br />
next to quality marks<br />
like ISO, Singapore<br />
Quality Awards<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
applying the wsq logo<br />
16<br />
Print<br />
Brochures/ Posters<br />
Using the <strong>WSQ</strong> logo<br />
• Preferred position is either top right or bottom right<br />
• Place the <strong>WSQ</strong> logo next to quality marks<br />
Company<br />
Logo<br />
Headline<br />
Preferred<br />
position<br />
Headline<br />
Company<br />
Logo<br />
Image<br />
Image<br />
Mixed Content<br />
For communication materials with both <strong>WSQ</strong> and non-<br />
<strong>WSQ</strong> courses, please place the <strong>WSQ</strong> logo near or next<br />
to the <strong>WSQ</strong> content. Please refer to Page 18.<br />
Content<br />
Hybrid Programmes<br />
For communication materials promoting hybrid<br />
programmes combining <strong>WSQ</strong> and non-<strong>WSQ</strong> modules,<br />
please refrain from using the <strong>WSQ</strong> logo. Please refer to<br />
Page 19.<br />
Logo<br />
Preferred position.<br />
Place <strong>WSQ</strong> logo next<br />
to quality marks<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
applying the wsq logo<br />
17<br />
PRINT<br />
Standees<br />
In standees or outdoor communications materials promoting <strong>WSQ</strong> courses/programmes, preferred position <strong>for</strong> the <strong>WSQ</strong> logo is at the top right to ensure<br />
visibility.<br />
Headline<br />
Preferred<br />
position<br />
Content<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
APPLYING THE <strong>WSQ</strong> LOGO<br />
18<br />
PRINT<br />
Communication materials with a mixture of <strong>WSQ</strong> and non-<strong>WSQ</strong> content<br />
• <strong>WSQ</strong> logo - to be placed within or near the <strong>WSQ</strong> content area only<br />
Web Page<br />
Brochure<br />
Non-<strong>WSQ</strong> Content<br />
Non-<strong>WSQ</strong> Content<br />
<strong>WSQ</strong> Content<br />
minim veniam, quis nostrud exercitation<br />
ullamco laboris nisi ut aliquip ex<br />
ea commodo consequat. Duis aute<br />
irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat<br />
cupidatat non proident, sunt in culpa<br />
qui officia deserunt mollit anim id est<br />
laborum.”la pariatur. Excepteur sint<br />
occaecat cupidatat non proident,<br />
sunt in culpa qui officia deserunt mollit<br />
anim id est laborum.”la pariatur.<br />
Excepteur sint occaecat cupidatat<br />
non proident, sunt in culpa qui officia<br />
deserunt mollit anim id est laborum.”la<br />
pariatur. Excepteur sint occaecat cupidatat<br />
non proident, sunt in culpa<br />
“Lorem ipsum dolor sit amet, consectetur<br />
adipisicing elit, sed do eiusmod<br />
tempor incididunt ut labore<br />
et dolore magna aliqua. Ut enim ad<br />
minim veniam, quis nostrud exercitation<br />
ullamco laboris nisi ut aliquip ex<br />
ea commodo consequat. Duis aute<br />
irure dolor in reprehenderit in voluptate<br />
velit esse cillum dolore eu fugiat<br />
nulla pariatur. Excepteur sint occaecat<br />
cupidatat non proident, sunt in culpa<br />
qui officia deserunt mollit anim id est<br />
laborum.”<br />
“Lorem ipsum dolor sit amet, consectetur<br />
adipisicing elit, sed do eiusmod<br />
tempor incididunt ut labore<br />
et dolore magna aliqua. Ut enim ad<br />
<strong>WSQ</strong> Logo<br />
<strong>WSQ</strong> Content<br />
<strong>WSQ</strong> Logo<br />
<strong>WSQ</strong> Content<br />
Non-<strong>WSQ</strong> Content<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
APPLYING THE <strong>WSQ</strong> LOGO<br />
19<br />
PRINT<br />
Communication materials promoting<br />
hybrid programmes combining <strong>WSQ</strong><br />
and non-<strong>WSQ</strong> modules<br />
• Use <strong>WSQ</strong> prefix <strong>for</strong> the modules offered<br />
under <strong>WSQ</strong><br />
• Do not use the <strong>WSQ</strong> logo<br />
• Please communicate clearly which part<br />
of the programme is <strong>WSQ</strong>-accredited,<br />
distinguishing it clearly from the<br />
non <strong>WSQ</strong>-accredited portion.<br />
Example<br />
Keen to specialise in a career in retailing healthcare products Sign up<br />
<strong>for</strong> the Nutrition and Health Products Retailing Programme.<br />
Part I: Fundamental of Health and Nutrition<br />
• The Human Body<br />
• The Science of Nutrition<br />
• The Biochemistry of Food<br />
• Vitamins and Minerals<br />
• <strong>Guide</strong>lines <strong>for</strong> Healthy Lifestyle<br />
• Weight Management<br />
• Sports Care<br />
• Nutrition <strong>for</strong> Young and Old<br />
• Health Supplements<br />
• Beauty Care<br />
Company<br />
Logo<br />
NUTRITION AND HEALTH PRODUCTS RETAILING PROGRAMME<br />
Non-<strong>WSQ</strong> Content<br />
Use <strong>WSQ</strong> Prefix if adopting <strong>WSQ</strong><br />
Competency Unit Titles/Course Names<br />
Part II: Managing a Health and Nutrition Retail Store<br />
• <strong>WSQ</strong> Work Effectively in the Retail Environment<br />
• <strong>WSQ</strong> Handle Merchandise Display<br />
• <strong>WSQ</strong> Interact with Customer<br />
• <strong>WSQ</strong> Sell Products and Services<br />
These four modules have been accredited under the Singapore<br />
Work<strong>for</strong>ce Skills Qualifications (<strong>WSQ</strong>) system. Trainees who have<br />
successfully completed these modules will be issued <strong>WSQ</strong> Statements<br />
of Attainment of the above 4 competency units and gain credit points<br />
to pursue the <strong>WSQ</strong> Certificate in Retail Operations. More in<strong>for</strong>mation<br />
on <strong>WSQ</strong> is at available at http://www.wda.gov.sg/wsq.<br />
<strong>WSQ</strong> Content<br />
• <strong>WSQ</strong> elements are clearly indicated in<br />
the course in<strong>for</strong>mation<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
20<br />
Copyright 2011, Singapore Work<strong>for</strong>ce Development Agency. All rights reserved. This document is provided <strong>for</strong> the explicit use and guidance of <strong>WDA</strong> staff<br />
and <strong>Public</strong> <strong>WSQ</strong> Training Providers in the work of <strong>WSQ</strong> framework implementation. Any other use of this document or part thereof, including reproduction,<br />
publication, distribution, transmission, retransmission or public showing, or storage in a retrieval system in any <strong>for</strong>m, electronic or otherwise, <strong>for</strong> purpose<br />
other than expressly stated above without the express permission of <strong>WDA</strong> is strictly prohibited.<br />
Effective Date: 18 February 2011, Version 1.0<br />
You can contact the <strong>WDA</strong> Corporate and<br />
Marketing Communications Division at:<br />
1 Marina Boulevard<br />
#16-01 One Marina Boulevard<br />
Singapore 018989<br />
Tel: 6512 1212<br />
Fax: 6512 1111<br />
Email: wda_wsq@wda.gov.sg<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> PUblic <strong>WSQ</strong> training providers
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