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VALIDITY AND RELIABILITY IN EXPERIMENTS 155 interviewer. Powerful interviewees are usually busy people and will expect the interviewer to have read the material that is in the public domain. The issues of reliability do not reside solely in the preparations for and conduct of the interview; they extend to the ways in which interviews are analysed. For example, Lee (1993) and Kvale (1996: 163) comment on the issue of ‘transcriber selectivity’. Here transcripts of interviews, however detailed and full they might be, remain selective, since they are interpretations of social situations. They become decontextualized, abstracted, even if they record silences, intonation, non-verbal behaviour etc. The issue, then, is how useful they are to researchers overall rather than whether they are completely reliable. One of the problems that has to be considered when open-ended questions are used in the interview is that of developing a satisfactory method of recording replies. One way is to summarize responses in the course of the interview. This has the disadvantage of breaking the continuity of the interview and may result in bias because the interviewer may unconsciously emphasize responses that agree with his or her expectations and fail to note those that do not. It is sometimes possible to summarize an individual’s responses at the end of the interview. Although this preserves the continuity of the interview, it is likely to induce greater bias because the delay may lead to the interviewer forgetting some of the details. It is these forgotten details that are most likely to be the ones that disagree with the interviewer’s own expectations. Validity and reliability in experiments As we have seen, the fundamental purpose of experimental design is to impose control over conditions that would otherwise cloud the true effects of the independent variables upon the dependent variables. Clouding conditions that threaten to jeopardize the validity of experiments have been identified by Campbell and Stanley (1963), Bracht and Glass (1968) and Lewis-Beck (1993), conditions that are of greater consequence to the validity of quasi-experiments (more typical in educational research) than to true experiments in which random assignment to treatments occurs and where both treatment and measurement can be more adequately controlled by the researcher. The following summaries adapted from Campbell and Stanley (1963), Bracht and Glass (1968) and Lewis-Beck (1993) distinguish between ‘internal validity’ and ‘external validity’. Internal validity is concerned with the question, ‘Do the experimental treatments, in fact, make a difference in the specific experiments under scrutiny’. External validity, on the other hand, asks the question, ‘Given these demonstrable effects, to what populations or settings can they be generalized’ (see http://www.routledge.com/textbooks/ 9780415368780 – Chapter 6, file 6.8. ppt). Threats to internal validity History: Frequently in educational research, events other than the experimental treatments occur during the time between pretest and post-test observations. Such events produce effects that can mistakenly be attributed to differences in treatment. Maturation: Between any two observations subjects change in a variety of ways. Such changes can produce differences that are independent of the experimental treatments. The problem of maturation is more acute in protracted educational studies than in brief laboratory experiments. Statistical regression: Like maturation effects, regression effects increase systematically with the time interval between pretests and post-tests. Statistical regression occurs in educational (and other) research due to the unreliability of measuring instruments and to extraneous factors unique to each experimental group. Regression means, simply, that subjects scoring highest on a pretest are likely to score relatively lower on a post-test; conversely, those scoring lowest on a pretest are likely to score relatively higher on a post-test. In short, in pretest-post-test situations, there is Chapter 6

156 VALIDITY AND RELIABILITY regression to the mean. Regression effects can lead the educational researcher mistakenly to attribute post-test gains and losses to low scoring and high scoring respectively. Testing: Pretests at the beginning of experiments can produce effects other than those due to the experimental treatments. Such effects can include sensitizing subjects to the true purposes of the experiment and practice effects which produce higher scores on post-test measures. Instrumentation: Unreliable tests or instruments can introduce serious errors into experiments. With human observers or judges or changes in instrumentation and calibration, error can result from changes in their skills and levels of concentration over the course of the experiment. Selection: Bias may be introduced as a result of differences in the selection of subjects for the comparison groups or when intact classes are employed as experimental or control groups. Selection bias, moreover, may interact with other factors (history, maturation, etc.) to cloud even further the effects of the comparative treatments. Experimental mortality: The loss of subjects through dropout often occurs in long-running experiments and may result in confounding the effects of the experimental variables, for whereas initially the groups may have been randomly selected, the residue that stays the course is likely to be different from the unbiased sample that began it. Instrument reactivity: The effects that the instruments of the study exert on the people in the study (see also Vulliamy et al.1990). Selection-maturation interaction: This can occur where there is a confusion between the research design effects and the variable’s effects. Threats to external validity Threats to external validity are likely to limit the degree to which generalizations can be made from the particular experimental conditions to other populations or settings. We summarize here a number of factors (adapted from Campbell and Stanley 1963; Bracht and Glass 1968; Hammersley and Atkinson 1983; Vulliamy 1990; Lewis-Beck 1993) that jeopardize external validity. Failure to describe independent variables explicitly: Unless independent variables are adequately described by the researcher, future replications of the experimental conditions are virtually impossible. Lack of representativeness of available and target populations: While those participating in the experiment may be representative of an available population, they may not be representative of the population to which the experimenter seeks to generalize the findings, i.e. poor sampling and/or randomization. Hawthorne effect: Medicalresearchhaslong recognized the psychological effects that arise out of mere participation in drug experiments, and placebos and doubleblind designs are commonly employed to counteract the biasing effects of participation. Similarly, so-called Hawthorne effects threaten to contaminate experimental treatments in educational research when subjects realize their role as guinea pigs. Inadequate operationalizing of dependent variables: Dependent variables that experimenters operationalize must have validity in the nonexperimental setting to which they wish to generalize their findings. A paper and pencil questionnaire on career choice, for example, may have little validity in respect of the actual employment decisions made by undergraduates on leaving university. Sensitization/reactivity to experimental conditions: As with threats to internal validity, pretests may cause changes in the subjects’ sensitivity to the experimental variables and thus cloud the true effects of the experimental treatment. Interaction effects of extraneous factors and experimental treatments:Alloftheabovethreats to external validity represent interactions of various clouding factors with treatments. As well as these, interaction effects may also arise as a result of any or all of those factors

156 VALIDITY AND RELIABILITY<br />

<br />

<br />

<br />

<br />

<br />

<br />

regression to the mean. Regression effects can<br />

lead the educational researcher mistakenly<br />

to attribute post-test gains and losses to low<br />

scoring and high scoring respectively.<br />

Testing: Pretests at the beginning of experiments<br />

can produce effects other than those due<br />

to the experimental treatments. Such effects<br />

can include sensitizing subjects to the true<br />

purposes of the experiment and practice effects<br />

which produce higher scores on post-test<br />

measures.<br />

Instrumentation: Unreliable tests or instruments<br />

can introduce serious errors into experiments.<br />

With human observers or judges<br />

or changes in instrumentation and calibration,<br />

error can result from changes in their skills and<br />

levels of concentration over the course of the<br />

experiment.<br />

Selection: Bias may be introduced as a result<br />

of differences in the selection of subjects<br />

for the comparison groups or when intact<br />

classes are employed as experimental or control<br />

groups. Selection bias, moreover, may interact<br />

with other factors (history, maturation, etc.)<br />

to cloud even further the effects of the<br />

comparative treatments.<br />

Experimental mortality: The loss of subjects<br />

through dropout often occurs in long-running<br />

experiments and may result in confounding<br />

the effects of the experimental variables, for<br />

whereas initially the groups may have been<br />

randomly selected, the residue that stays the<br />

course is likely to be different from the unbiased<br />

sample that began it.<br />

Instrument reactivity: The effects that the<br />

instruments of the study exert on the people in<br />

the study (see also Vulliamy et al.1990).<br />

Selection-maturation interaction: This can occur<br />

where there is a confusion between the research<br />

design effects and the variable’s effects.<br />

Threats to external validity<br />

Threats to external validity are likely to limit<br />

the degree to which generalizations can be made<br />

from the particular experimental conditions to<br />

other populations or settings. We summarize here<br />

a number of factors (adapted from Campbell and<br />

Stanley 1963; Bracht and Glass 1968; Hammersley<br />

and Atkinson 1983; Vulliamy 1990; Lewis-Beck<br />

1993) that jeopardize external validity.<br />

Failure to describe independent variables explicitly:<br />

Unless independent variables are adequately<br />

described by the researcher, future replications<br />

of the experimental conditions are virtually<br />

impossible.<br />

Lack of representativeness of available and<br />

target populations: While those participating<br />

in the experiment may be representative of<br />

an available population, they may not be<br />

representative of the population to which the<br />

experimenter seeks to generalize the findings,<br />

i.e. poor sampling and/or randomization.<br />

Hawthorne effect: Medicalresearchhaslong<br />

recognized the psychological effects that<br />

arise out of mere participation in drug<br />

experiments, and placebos and doubleblind<br />

designs are commonly employed to<br />

counteract the biasing effects of participation.<br />

Similarly, so-called Hawthorne effects threaten<br />

to contaminate experimental treatments in<br />

educational research when subjects realize their<br />

role as guinea pigs.<br />

Inadequate operationalizing of dependent variables:<br />

Dependent variables that experimenters<br />

operationalize must have validity in the nonexperimental<br />

setting to which they wish to<br />

generalize their findings. A paper and pencil<br />

questionnaire on career choice, for example,<br />

may have little validity in respect of the actual<br />

employment decisions made by undergraduates<br />

on leaving university.<br />

Sensitization/reactivity to experimental conditions:<br />

As with threats to internal validity, pretests<br />

may cause changes in the subjects’ sensitivity<br />

to the experimental variables and thus cloud<br />

the true effects of the experimental treatment.<br />

Interaction effects of extraneous factors and<br />

experimental treatments:Alloftheabovethreats<br />

to external validity represent interactions of<br />

various clouding factors with treatments. As<br />

well as these, interaction effects may also<br />

arise as a result of any or all of those factors

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