THE VISION ISSUE - City of Shaker Heights
THE VISION ISSUE - City of Shaker Heights
THE VISION ISSUE - City of Shaker Heights
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C H A G R I N R I V E R C O M P A N Y, I N C.<br />
businesses will follow suit – a move that<br />
would go a long way towards satisfying<br />
residents’ desire for more restaurants<br />
and cafes, many <strong>of</strong> which Menesse<br />
hopes will populate Lee Road and the<br />
redeveloped Van Aken District.<br />
Beyond <strong>of</strong>fering financial incentives,<br />
<strong>City</strong> <strong>of</strong>ficials have created the<br />
<strong>Shaker</strong> <strong>Heights</strong> Development Corporation,<br />
whose mission is to initiate development<br />
projects that revitalize commercial<br />
districts and neighborhoods<br />
[see sidebar].<br />
The <strong>City</strong> is also hopeful that significant<br />
infrastructure and streetscape<br />
improvements to the Lee Road corridor<br />
(between Chagrin and Scottsdale<br />
Road), as well as the planned $18.5<br />
million Warrensville/Van Aken intersection<br />
reconfiguration, will play a key<br />
role in enhancing <strong>Shaker</strong>’s investment<br />
climate.<br />
The final step has been to market<br />
<strong>Shaker</strong> <strong>Heights</strong> as a place to do business.<br />
“One <strong>of</strong> the best things we’ve<br />
done in the past two years is developing<br />
our marketing plan with a strong<br />
work-live message. We know we can’t<br />
be everything to everyone, but we are<br />
very much going to appeal to people<br />
who live in this community and who<br />
are striving for balance in their work<br />
and personal lives,” Menesse says. “The<br />
marketing plan in 2012 focused on<br />
awareness. We wanted to let people<br />
know that things are happening here.”<br />
Next year, the economic development<br />
marketing will be targeted to<br />
businesses in an effort to pique their interest<br />
in investing in specific sites, such<br />
as the Van Aken District (at Chagrin<br />
and Warrensville Center), where sig-<br />
Fine Kitchen, Bath and Room Additions<br />
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SHAKER LIFE DECEMBER | JANUARY 2013 45
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