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RETURN<br />

fall/winteR 2006<br />

Recycling news fRom tomRa<br />

BEST RETAIL<br />

RECYCLING INITIATIVE<br />

Tesco wins recycling award<br />

with TOMRA technology<br />

PLUG AND PLAY<br />

UNO with GPRS technology<br />

SMART RECYCLING IN JAPAN<br />

Adachi Ward starts smart card program<br />

OPERATION TEAMWORK<br />

Germany 2006


2<br />

Contents<br />

RetuRn | fALL/WINTER 2006<br />

RETURN is published twice a year, June and<br />

December, and is distributed to TOMRA's<br />

employees, customers and other interested<br />

parties worldwide.<br />

An electronic version is also available on<br />

TOMRA's website: www.tomra.com<br />

4:<br />

6:<br />

10:<br />

Printed on Galerie Art Silk<br />

4: Plug anD Play!<br />

UNO with GPRS technology<br />

4: tHe Benefits of leasing<br />

An interview with a TOMRA leasing customer<br />

6: Best Retail Recycling initiatiVe<br />

Tesco wins UK recycling award for TRC<br />

10: smaRt caRD – smaRt Recycling<br />

Adachi Ward launches new incentive to recycle in Japan<br />

14: oPeRation teamwoRK<br />

Germany 2006<br />

PUbLIShER:<br />

<strong>Tomra</strong> Systems ASA, Asker, Norway<br />

EDITOR: Andrew Young<br />

LAYOUT: helene Solheim<br />

PRINTED bY: RK Grafisk<br />

PRINTED COPIES: 4,000<br />

COvER PhOTO:<br />

Jarle Nyttingnes<br />

QUESTIONS AbOUT RETURN?<br />

Contact: Andrew Young<br />

<strong>Tomra</strong> Systems ASA,<br />

Drengsrudhagen 2<br />

P.O. box 278, 1372 Asker, Norway<br />

Telephone: +47 66 79 92 04<br />

E-mail: andrew.young@tomra.no<br />

TOMRA headquarters:<br />

Telephone: +47 66 79 91 00


"<br />

Thanks to everyone for<br />

helping to make this<br />

"<br />

TOMRA’s best year ever<br />

Amund Skarholt, President & CEO<br />

management PeRsPectiVes<br />

This has been an extraordinary year for TOMRA. Never before in the history of<br />

our company have we produced and delivered so many reverse vending systems<br />

for our customers in a single year. With approximately 9,000 machines going to<br />

Germany alone, much of this growth can be attributed to the exceptional demand<br />

we experienced from this market this year. but this is by no means the whole story.<br />

We have had a good year throughout our operations, including major advances<br />

within our non-deposit business segment.<br />

One of the most exciting aspects to occur within the non-deposit segment was<br />

the order we received from Tesco in June for 100 of our new automated outdoor<br />

recycling centers. for the past five years TOMRA has invested heavily in the development<br />

of this new platform with the firm belief that it will become a strong vehicle<br />

for driving new growth opportunities. Tesco’s vote of confidence in the value of this<br />

platform confirms this belief and provides the financial stability to increase our<br />

focus on bringing the concept to additional markets and customers.<br />

To help achieve this, we implemented in October a new division called Collection<br />

Technology Non-Deposit Solutions, headed by TOMRA Senior vice President Trond<br />

K. Johannessen. This division now places dedicated resources toward developing<br />

collection technology opportunities in non-deposit environments within the following<br />

regions: UK, Japan, Western Europe, Eastern Europe, and America.<br />

Looking at our non-deposit business as a whole, I am quite pleased with the rate<br />

at which this segment is developing. Three years ago our non-deposit activities<br />

brought in no revenues. With the acquisitions of TiTech (2004), Orwak (2005) and<br />

CommoDaS (2006), this picture has changed considerably. These companies,<br />

which are well-established leaders within the fields of waste sorting and compaction,<br />

are experiencing very good growth as the need for more efficient waste recycling<br />

processes continues to rise. The contributions of these companies coupled<br />

with this year’s collection technology breakthroughs in the UK, Japan and Greece,<br />

have transformed our non-deposit activities into a major part of TOMRA’s business.<br />

Today these activities represent about 20 percent of TOMRA’s total revenues, and<br />

we fully expect that this should rise to about 40 percent in another three years.<br />

Our European and North American RvM operations have also put a good year<br />

behind them, executing on an improved portfolio of products and services. Sales<br />

of UNO for example have gone over expectation, providing a good indication that<br />

this product has great potential within the small store segment. And in the US, our<br />

operations in California have had a particularly good year, benefiting from increasing<br />

return volumes and attractive commodity prices.<br />

It has been an exciting and fast-paced year for our company, and I am very proud<br />

of the way the organization successfully executed the rapid increase in production<br />

and delivery volume. Thanks to everyone for helping to make this TOMRA’s best<br />

year ever, and providing our customers with the best recycling solutions on the<br />

market. We are in an industry whose time has come, and I am confident we can<br />

count on another exciting year in 2007.<br />

best wishes for a Merry Christmas and a happy New Year!<br />

3


collection tecHnology<br />

ThE bENEfITS Of LEASING<br />

TOMRA offers leasing agreements in most markets. In the Nordic region,<br />

TOMRA leasing agreements are arranged directly with our approved<br />

partner, Leasepartner. here are some of the benefits:<br />

�<br />

�<br />

�<br />

�<br />

�<br />

�<br />

4<br />

Low monthly payments<br />

Tax advantages concerning depreciation<br />

Possibility to upgrade machine during leasing period<br />

Insurance and service are included in monthly payment<br />

The machine itself serves as collateral, no additional<br />

securities are required as can be the case with standard loans<br />

Option to buy, exchange or remove machine<br />

at the end of the leasing period<br />

for more information about leasing with<br />

Leasepartner, see www.leasepartner.com,<br />

or contact Kenneth Mitsem, +47 815 00 999.<br />

Plug and<br />

Get ready to be up and running faster<br />

than ever before with the TOMRA UNO.<br />

beginning in the first quarter of 2007,<br />

UNO will be equipped with GPRS<br />

mobile communication technology as<br />

standard–providing the possibility for<br />

true “plug and play” operation.<br />

<strong>Uno</strong><br />

UNO is a compact, free-standing,<br />

all-in-one reverse vending machine<br />

that can accept all container types.<br />

This machine has been specifically<br />

developed by TOMRA to provide<br />

a convenient return solution for<br />

small stores and gas stations.<br />

A new lease on life with leasing?<br />

Interested in benefiting from new reverse vending<br />

equipment but short on capital? Leasing<br />

can be a smart alternative.<br />

Leasing in fact can offer a range of advantages as opposed<br />

to purchasing equipment. RETURN recently spoke to a store<br />

owner in Norway, Mr. Reza Darehbaghi, to hear his experience<br />

about choosing this investment alternative.<br />

RETURN: When did you decide to lease your TOMRA UNO<br />

and why?<br />

RD: Well I took over control of my store about a year ago and


play!<br />

Says Geir Sæther, TOMRA vP Small Store Segment, “with the<br />

GPRS functionality, UNO can be up and running and fully configured<br />

faster than the customer can have a pizza delivered! What<br />

we’ve done is essentially put the guts of a mobile telephone<br />

directly on the main circuit board. The mobile subscription fee<br />

is included in our online service agreement, so the customer<br />

doesn’t have to worry about anything other than where to put<br />

the machine in the store. All they have to do is unpack it and<br />

plug it in, the machine then automatically sends an e-mail to<br />

the TOMRA operations center telling us that the machine has<br />

been activated. We then can begin configuring its database with<br />

the appropriate return parameters for that specific location.<br />

Everything is done online, so the whole installation process goes<br />

much faster at a lower cost.”<br />

for existing UNO customers that have landline connections,<br />

changing over to GPRS also makes sense. With GPRS installed<br />

the UNO is always online. This allows the machine to send an<br />

e-mail or sms when it needs to be emptied or cleaned--or even<br />

provide a report on return data. Says Sæther, “we have two<br />

options for our existing customers: we can either install a new<br />

GPRS motherboard, or the same functionality can be achieved<br />

with the existing circuit board and a small external GPRS box<br />

that is plugged in to a connection at the back of the machine.<br />

Either way, it can be done very quickly and begin providing a<br />

number of new benefits for the customer.”<br />

needed to make substantial investments throughout the store. I did not<br />

have any reverse vending equipment at the store when I took over, and I<br />

soon realized that I was in fact losing customers by not offering a return<br />

solution. So it wasn’t long after that I began looking into getting the UNO.<br />

At first I wanted to purchase a machine because I generally have the<br />

opinion it’s better to buy than to lease. but in this instance, due to the<br />

fact that I had so many other investments to make, the option of leasing<br />

was very favorable.<br />

RETURN: Are you satisfied with your decision?<br />

RD: Absolutely, both in terms of the financing and the machine itself. I<br />

just have to pay one monthly bill to Leasepartner, which includes both<br />

insurance and service on the machine during the leasing period. At<br />

the end of the lease period I can choose whether to buy the machine,<br />

exchange it for a new machine, or remove it.<br />

The GPRS module (right circle) and SIM card will be integrated directly<br />

on the UNO main circuit board.<br />

GPRS COMMUNICATION<br />

�<br />

�<br />

�<br />

�<br />

�<br />

Replaces ISDN and analogue telephone<br />

connections<br />

Eliminates the need to install a telephone<br />

connection prior to installation<br />

Makes it simple to relocate the machine in<br />

the store<br />

Machine installation can be done without a service<br />

technician being present<br />

Available as standard equipment on UNO<br />

in 1st quarter 2007<br />

Mr. Reza Darehbaghi and his Joker grocery market outside of Oslo,<br />

Norway.<br />

5


collection tecHnology<br />

Best Retail Recycling Initiative:<br />

Award night: Over 850 guests were on hand at the November 15 ceremony to see who would win the various NRA<br />

categories for the year. The aim of the NRA program, first established eight years ago by Materials Recycling Week<br />

(the UK’s leading magazine for the waste and recycling industries), is to recognize innovation and excellence in<br />

recycling in the UK. Pictured here are (from left) bob Mills, british comedian and entertainer (ceremony MC); Andy<br />

Doran, National Manager of Novelis (award sponsor); Andrew Duckworth, Tesco Senior buyer in charge of waste and<br />

recycling; and Jane Rayner, Group Editor, Emap Environmental Group (award program organizer).<br />

6<br />

Tesco has received the UK's<br />

National Recycling Award for the<br />

category best Retail Recycling<br />

Initiative of the Year for implementing<br />

a groundbreaking new<br />

way to help increase the amount<br />

of recycling in the UK: TOMRA’s<br />

new automated outdoor recycling<br />

center platform.


TRC<br />

Number One: The first of the 100 TOMRA automated recycling centers ordered by Tesco, located at the Tesco<br />

supermarket (brookfield Centre) in Cheshunt, UK.<br />

a world first<br />

The TOMRA automated recycling center<br />

being implemented by Tesco is the first<br />

of its kind in the world, offering consumers<br />

the opportunity to place all their<br />

household recyclable packaging in one<br />

receptacle instead of manually sorting<br />

into different bins. The center’s hightech<br />

material recognition technology<br />

ensures quick and accurate identification<br />

of beverage and household product<br />

containers of made of plastic, metals<br />

and glass. After the objects are identified,<br />

they are dropped into a conveyor<br />

that transports them to their assigned<br />

storage bin.<br />

before going into the storage bins, all<br />

plastic, glass and aluminum containers<br />

are first compacted. This makes it possible<br />

to store large quantities of materials<br />

in the bins before they need to be<br />

emptied. Plastics and aluminum objects<br />

are granulated, reducing their volume by<br />

about 15 to 1; glass bottles are crushed,<br />

reducing their volume by three to one.<br />

The configuration being implemented<br />

by Tesco can typically hold 20,000 plastic<br />

containers, 35,000 aluminum cans,<br />

10,000 glass bottles, 2,000 tins and<br />

steel cans, and two tons of paper and<br />

cardboard. further, the center automatically<br />

sends an alert when it needs to be<br />

emptied, cleaned or otherwise serviced.<br />

7


collection tecHnology<br />

User convenience<br />

The TOMRA automated recycling center makes it easy for consumers to recycle, as well as providing them<br />

with the chance to receive extra incentives such as product discounts or giveaways. The interactive user<br />

station features a large color display, four programmable buttons for displaying information, and a keyfob<br />

and/or magnetic swipe reader for registering return data on memory cards.<br />

from pilot to serial production<br />

TOMRA’s development of its automated<br />

recycling center first started over five<br />

years ago, and the collaboration with<br />

Tesco began in 2004. first a pilot program<br />

was established to test out the<br />

concept at six Tesco supermarkets in<br />

the Greater London area over a period<br />

of 18 months. The centers proved to<br />

be popular with the public, with the<br />

amount of recycling increasing by 50<br />

percent within two months after the<br />

centers were installed.<br />

In June TOMRA and Tesco signed an<br />

agreement for the delivery of 100 centers<br />

to Tesco stores located throughout<br />

the UK. The first of the new centers was<br />

installed in November of 2006 (pictured<br />

in this article), and the remaining centers<br />

will be installed throughout 2007.<br />

Design modifications<br />

The center now being rolled out to Tesco<br />

features a number of improvements on<br />

the original pilot center design:<br />

� smaller footprint. The depth of the<br />

new center is almost half of the depth<br />

of the pilot center, requiring less park-<br />

8<br />

�<br />

�<br />

�<br />

ing lot space and reducing the cost of<br />

installation.<br />

improved access. Access to the storage<br />

bins has been moved from the<br />

back to the front, further reducing the<br />

amount of space needed around the<br />

machine. Access to the maintenance<br />

and service areas within the center<br />

has also been made easier.<br />

next generation technology. A number<br />

of technology improvements are also<br />

included in the new platform, including<br />

a redesign of the glass crusher,<br />

user station, and control functions. The<br />

new TOMRA holoChip material sensor<br />

has now also been integrated (see<br />

also Summer 2005 issue of RETURN).<br />

improved user interface. More detailed<br />

information is now provided to users<br />

through the interactive display, including<br />

what can be recycled at the center,<br />

how the machine works and what happens<br />

to the materials collected. Seethrough<br />

panels have also been added<br />

so that children can see the conveyor<br />

system in action when materials are<br />

inserted at the user station.


Service convenience<br />

Access to the various maintenance areas within the center has also been made easier for service personnel. Shown here are the service areas for the user<br />

station (left), compactor units (center) and the material storage bins (right).<br />

THE TomRA AUTomATEd RECYCLING CENTER<br />

EQUALS<br />

Highest material value at lowest collection cost<br />

9


collection tecHnology<br />

Smart card – Smart recycling!<br />

10<br />

what’s a smart card?<br />

The development of the smart card, also known as a chip card or integrated circuit (IC) card, first took<br />

shape in the 1970s. Today they are being used in countless applications and industries, with well<br />

over two billion cards produced each year.<br />

A smart card is a credit-card sized plastic card with an imbedded integrated circuit chip<br />

(although the considerably smaller SIM cards used in mobile phones are also considered<br />

smart cards). Depending on the type of chip used, smart cards can be configured either as a:<br />

� Memory card (for storage of data only)<br />

� Processor card (a full-fledged microprocessor capable of storing, processing and encrypting data).<br />

In addition there are two types of smart card data transfer systems:<br />

� Contact (the card must be placed into a terminal or card reader, like the TOMRA RvM smart card)<br />

�<br />

Contactless (uses electromagnetic induction to transfer information between the card and a<br />

reader located within a few feet away).


Tokyo ward launches new<br />

recycling incentive program<br />

The local government of Adachi Ward, Tokyo, has launched a new incentive to recycle utilizing<br />

TOMRA reverse vending machines and smart card technology: the Eco-Point program.<br />

The Eco-Point program allows participants to earn money by<br />

recycling their empty plastic bottles using designated TOMRA<br />

reverse vending machines (RvMs). The program got off to a<br />

flying start on its opening day, with over 550 people signing<br />

up at the four participating supermarket locations in Adachi<br />

Ward (a Tokyo district with approximately 640,000 residents<br />

located in the northeastern region of the city).<br />

The program works like this: residents who sign up are given<br />

a special smart card by Adachi Ward on which points can<br />

be registered every time they return their plastic bottles at<br />

the designated TOMRA RvMs. Cardholders are awarded four<br />

eco-points per bottle and are given a coupon worth 100 yen<br />

for every 1,000 eco-points accumulated. The coupons can<br />

then be used as cash when shopping at the participating<br />

supermarkets. Adachi Ward will reimburse the stores for the<br />

discounts they give to customers presenting the coupons,<br />

which is estimated to be about nine million yen (app. 78,000<br />

USD) per year.<br />

Popular with the public<br />

The opening day of the “Eco-Point” program started off with a bang, with<br />

people standing in line to sign up as soon as the store opened.<br />

11


stiKKtittel<br />

12


The Adachi Ward Eco-Point program specifically<br />

targets plastic bottles because<br />

of the increasing use of this type of<br />

material. According to the Tokyo-based<br />

Council for PET bottle Recycling, the<br />

amount of PET bottles produced in Japan<br />

was about 220,000 tons in fiscal year<br />

1997. This amount had increased to<br />

530,000 tons by 2005, yet the rate at<br />

which these bottles have been recycled<br />

over the past two years has declined,<br />

falling to about 45 percent nationally in<br />

2005. Adachi expects with the Eco-Point<br />

program to be able to increase their PET<br />

collection rate by 10 to 15 percent.<br />

more recycling, less costs<br />

According to Trond vårlid, President of<br />

<strong>Tomra</strong> Japan, “the attractiveness of the<br />

Eco-Point program for Adachi Ward lies<br />

in being able to more effectively reach<br />

their PET recycling targets at a lower<br />

cost. by utilizing TOMRA RvMs, efficiencies<br />

can be gained both in terms of the<br />

way the materials are collected and<br />

transported. first, the fact that consumers<br />

take their containers to the RvM<br />

reduces the need for costly curbside<br />

pick-up. Second, the RvM compacts all<br />

the containers after they are accepted<br />

into the machine, reducing pick-up frequency<br />

and making transport of the<br />

materials more efficient. Additionally,<br />

by ensuring that only the correct type of<br />

material is collected, the RvM provides<br />

100% pure material—maximizing its<br />

value as a resource for recycling.”<br />

more appealing<br />

“Another benefit,” continues vårlid, “is<br />

that through previous trials and surveys,<br />

it has been shown that this type<br />

of program will be highly appreciated<br />

by the ward’s residents for making recycling<br />

more appealing and convenient.<br />

As opposed to the curbside collection<br />

system which picks up materials once<br />

a week, residents can with this system<br />

recycle whenever it suits them—and<br />

receive a financial reward in addition.”<br />

Popular with the media<br />

This is a story that has received great attention by the Japanese media. The national public broadcasting<br />

station, NhK, was on hand on opening day (left) to film a 3-minute segment that aired that evening.<br />

Japan’s largest newspaper, Yomiuri Shimbun, ran a front page article about the upcoming launch of the<br />

program on November 20 (below).<br />

collection tecHnology<br />

The innovative nature of this program,<br />

which for the first time in Japan offers<br />

consumers the chance to collect shopping<br />

credits by recycling, has attracted<br />

a great deal of attention by the Japanese<br />

media. five days before its launch a<br />

story about the new program appeared<br />

as the lead story on the front page of<br />

Yomiuri Shimbun, the world’s largest<br />

newspaper with a circulation of over 14<br />

million readers. The story was also featured<br />

in a number of other newspapers,<br />

both print and online, as well as four of<br />

Japan’s top Tv networks (NhK, TbS, fuji<br />

Tv and Tv Tokyo).<br />

The Eco-Point program has been made<br />

possible by the forward-thinking of<br />

Adachi Ward and the collaborative efforts<br />

of TOMRA, Sumitomo Corporation, and<br />

NTT Communications. Over the next year<br />

Adachi Ward plans to expand the number<br />

of designated supermarkets included in<br />

the program to 30.<br />

13


collection tecHnology<br />

operation Teamwork<br />

Germany 2006<br />

During 2006 TOMRA delivered approximately 9,000 reverse vending installations to its cus-<br />

tomers in Germany—the company’s largest volume ever in a single year. The sheer size and<br />

complexity of this endeavor required extreme precision in TOMRA’s production and delivery<br />

logistics, as well as a tight dialogue and collaboration with our customers. Starting off the<br />

year was the installation of 1,650 machines to all of the stores within the Aldi Süd discount<br />

chain. RETURN takes a look back at how TOMRA and Aldi Süd worked together to achieve this<br />

within a time frame of just four months.<br />

14<br />

The T-83 hCp Dual Cabinet solution provided to ALDI Süd.


following the acceptance in May 2005<br />

to revise the non-refillable deposit<br />

system in Germany (see “The German<br />

deposit system for non-refillables”),<br />

work began in earnest to get ready<br />

for its full implementation on 1 May<br />

2006. A number of retailers began testing<br />

reverse vending solutions, including<br />

ALDI Süd, which had indicated it<br />

required a high quality, high capacity<br />

machine with internal compaction<br />

that was well equipped to handle the<br />

large return volumes and assortments<br />

of German discounters.<br />

In October TOMRA signed an agreement<br />

with ALDI Süd to deliver 1,200 machines<br />

(this was later increased to 1,650), prior<br />

to the start date of the new deposit<br />

system. The model chosen was the dual<br />

cabinet, stand-alone version of the T-<br />

83 hCp, which in fact was still under<br />

development to meet the emerging DPG<br />

requirements (see related article). ALDI<br />

Süd had an integral part in defining certain<br />

features of the machine, including<br />

its custom color, the specially designed<br />

label on the machine front, and certain<br />

other fittings.<br />

TOMRA and ALDI Süd jointly developed<br />

the detailed plans and procedures for<br />

installation, undertaking several road<br />

shows with all responsible managers in<br />

the 31 regions to ensure all aspects of<br />

the necessary preparations were communicated<br />

and understood. for the<br />

entire rollout to be successful it was<br />

necessary that each link in the process<br />

continually executed their tasks on<br />

time. As the machines were produced<br />

they were sent to one of several hubs in<br />

southern Germany. The operations team<br />

then coordinated where the machines<br />

would be sent for installation.<br />

The installation itself was organized<br />

through a third party logistics company<br />

whose technicians had been trained by<br />

TOMRA upfront. In January we delivered<br />

50 machines during the month, by the<br />

peak period in March we were installing<br />

up to 50 a day. In parallel to the rapid<br />

installation schedule, TOMRA was also<br />

ramping up its field force to service<br />

the systems installed. The last of the<br />

machines was installed on 29 April, so<br />

that all 1,650 were up and ready to go<br />

on 1 May.<br />

This project, which at the time of its<br />

execution was the biggest project ever<br />

in TOMRA’s history, was characterized<br />

by an extremely close cooperation<br />

between TOMRA and ALDI Süd--a perfect<br />

example of how a customer and a<br />

supplier can work together in order to<br />

reach common targets.<br />

ThE GERMAN DEPOSIT SYSTEM fOR NON-REfILLAbLES<br />

Germany introduced a compulsory deposit on certain disposable beverage containers that<br />

took effect on 1 January 2003. Numerous legal and procedural uncertainties remained unresolved<br />

after this date however, resulting initially in so-called “island solutions,” i.e. each<br />

retailer only accepting in return the specific containers that they themselves were selling. In<br />

May 2005 an amendment was enacted abolishing this arrangement effective 1 May 2006,<br />

replacing it with a national system that required retailers to accept all deposit container types<br />

that they carry regardless of whether they were originally purchased at their store (an exception<br />

to this is provided for stores under 200 square meters in size). The list of drink types<br />

subject to deposit was also at this time significantly expanded.<br />

A non-profit organization was also established in June 2005 to administrate the deposit<br />

system, Deutsche Pfandsysteme Gmbh (DPG), managed by representatives of the German<br />

beverage industry. The principal tasks of this organization are to manage the deposit marking<br />

standards and the master database of deposit container EAN codes; certifying the means of<br />

manual and automated collection; and ensuring the flow of clearing data between initial suppliers,<br />

dealers and service providers.<br />

ALDI<br />

ALDI is a leader in the international<br />

grocery retailing industry with more<br />

than 37 billion USD in annual revenues.<br />

The first ALDI store opened in<br />

1948 in Essen, Germany, founded by<br />

brothers Karl and Theo Albrecht. In<br />

1960 the brothers split the German<br />

operation into two sister companies,<br />

with Karl responsible for the stores<br />

in southern Germany (ALDI Süd) and<br />

Theo in charge of the northern stores<br />

(ALDI Nord).<br />

ALDI Süd is represented worldwide<br />

by more than 65 legally independent<br />

companies operating in southern<br />

Germany, Austria (as hofer), USA,<br />

Great britain, Ireland, Switzerland,<br />

Slovenia (as hofer) and Australia.<br />

Currently the company has a total of<br />

3,425 stores in operation.<br />

ALDI mainly sells their own exclusively-produced<br />

labels and is known<br />

for offering top quality at low prices.<br />

The company’s business concept is<br />

built on the idea of providing a limited<br />

product assortment of about 600<br />

staple items combined with a different<br />

amount of special weekly offers<br />

(primarily on non-food items such as<br />

PCs). With 3 out 4 households in<br />

Germany shopping at ALDI, it is evident<br />

that the company delivers great<br />

value to its customers.<br />

15


TOMRA is a leading global provider of<br />

advanced solutions enabling recovery<br />

and recycling of used materials.<br />

Helping the world recycle

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