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RETURN<br />
fall/winteR 2006<br />
Recycling news fRom tomRa<br />
BEST RETAIL<br />
RECYCLING INITIATIVE<br />
Tesco wins recycling award<br />
with TOMRA technology<br />
PLUG AND PLAY<br />
UNO with GPRS technology<br />
SMART RECYCLING IN JAPAN<br />
Adachi Ward starts smart card program<br />
OPERATION TEAMWORK<br />
Germany 2006
2<br />
Contents<br />
RetuRn | fALL/WINTER 2006<br />
RETURN is published twice a year, June and<br />
December, and is distributed to TOMRA's<br />
employees, customers and other interested<br />
parties worldwide.<br />
An electronic version is also available on<br />
TOMRA's website: www.tomra.com<br />
4:<br />
6:<br />
10:<br />
Printed on Galerie Art Silk<br />
4: Plug anD Play!<br />
UNO with GPRS technology<br />
4: tHe Benefits of leasing<br />
An interview with a TOMRA leasing customer<br />
6: Best Retail Recycling initiatiVe<br />
Tesco wins UK recycling award for TRC<br />
10: smaRt caRD – smaRt Recycling<br />
Adachi Ward launches new incentive to recycle in Japan<br />
14: oPeRation teamwoRK<br />
Germany 2006<br />
PUbLIShER:<br />
<strong>Tomra</strong> Systems ASA, Asker, Norway<br />
EDITOR: Andrew Young<br />
LAYOUT: helene Solheim<br />
PRINTED bY: RK Grafisk<br />
PRINTED COPIES: 4,000<br />
COvER PhOTO:<br />
Jarle Nyttingnes<br />
QUESTIONS AbOUT RETURN?<br />
Contact: Andrew Young<br />
<strong>Tomra</strong> Systems ASA,<br />
Drengsrudhagen 2<br />
P.O. box 278, 1372 Asker, Norway<br />
Telephone: +47 66 79 92 04<br />
E-mail: andrew.young@tomra.no<br />
TOMRA headquarters:<br />
Telephone: +47 66 79 91 00
"<br />
Thanks to everyone for<br />
helping to make this<br />
"<br />
TOMRA’s best year ever<br />
Amund Skarholt, President & CEO<br />
management PeRsPectiVes<br />
This has been an extraordinary year for TOMRA. Never before in the history of<br />
our company have we produced and delivered so many reverse vending systems<br />
for our customers in a single year. With approximately 9,000 machines going to<br />
Germany alone, much of this growth can be attributed to the exceptional demand<br />
we experienced from this market this year. but this is by no means the whole story.<br />
We have had a good year throughout our operations, including major advances<br />
within our non-deposit business segment.<br />
One of the most exciting aspects to occur within the non-deposit segment was<br />
the order we received from Tesco in June for 100 of our new automated outdoor<br />
recycling centers. for the past five years TOMRA has invested heavily in the development<br />
of this new platform with the firm belief that it will become a strong vehicle<br />
for driving new growth opportunities. Tesco’s vote of confidence in the value of this<br />
platform confirms this belief and provides the financial stability to increase our<br />
focus on bringing the concept to additional markets and customers.<br />
To help achieve this, we implemented in October a new division called Collection<br />
Technology Non-Deposit Solutions, headed by TOMRA Senior vice President Trond<br />
K. Johannessen. This division now places dedicated resources toward developing<br />
collection technology opportunities in non-deposit environments within the following<br />
regions: UK, Japan, Western Europe, Eastern Europe, and America.<br />
Looking at our non-deposit business as a whole, I am quite pleased with the rate<br />
at which this segment is developing. Three years ago our non-deposit activities<br />
brought in no revenues. With the acquisitions of TiTech (2004), Orwak (2005) and<br />
CommoDaS (2006), this picture has changed considerably. These companies,<br />
which are well-established leaders within the fields of waste sorting and compaction,<br />
are experiencing very good growth as the need for more efficient waste recycling<br />
processes continues to rise. The contributions of these companies coupled<br />
with this year’s collection technology breakthroughs in the UK, Japan and Greece,<br />
have transformed our non-deposit activities into a major part of TOMRA’s business.<br />
Today these activities represent about 20 percent of TOMRA’s total revenues, and<br />
we fully expect that this should rise to about 40 percent in another three years.<br />
Our European and North American RvM operations have also put a good year<br />
behind them, executing on an improved portfolio of products and services. Sales<br />
of UNO for example have gone over expectation, providing a good indication that<br />
this product has great potential within the small store segment. And in the US, our<br />
operations in California have had a particularly good year, benefiting from increasing<br />
return volumes and attractive commodity prices.<br />
It has been an exciting and fast-paced year for our company, and I am very proud<br />
of the way the organization successfully executed the rapid increase in production<br />
and delivery volume. Thanks to everyone for helping to make this TOMRA’s best<br />
year ever, and providing our customers with the best recycling solutions on the<br />
market. We are in an industry whose time has come, and I am confident we can<br />
count on another exciting year in 2007.<br />
best wishes for a Merry Christmas and a happy New Year!<br />
3
collection tecHnology<br />
ThE bENEfITS Of LEASING<br />
TOMRA offers leasing agreements in most markets. In the Nordic region,<br />
TOMRA leasing agreements are arranged directly with our approved<br />
partner, Leasepartner. here are some of the benefits:<br />
�<br />
�<br />
�<br />
�<br />
�<br />
�<br />
4<br />
Low monthly payments<br />
Tax advantages concerning depreciation<br />
Possibility to upgrade machine during leasing period<br />
Insurance and service are included in monthly payment<br />
The machine itself serves as collateral, no additional<br />
securities are required as can be the case with standard loans<br />
Option to buy, exchange or remove machine<br />
at the end of the leasing period<br />
for more information about leasing with<br />
Leasepartner, see www.leasepartner.com,<br />
or contact Kenneth Mitsem, +47 815 00 999.<br />
Plug and<br />
Get ready to be up and running faster<br />
than ever before with the TOMRA UNO.<br />
beginning in the first quarter of 2007,<br />
UNO will be equipped with GPRS<br />
mobile communication technology as<br />
standard–providing the possibility for<br />
true “plug and play” operation.<br />
<strong>Uno</strong><br />
UNO is a compact, free-standing,<br />
all-in-one reverse vending machine<br />
that can accept all container types.<br />
This machine has been specifically<br />
developed by TOMRA to provide<br />
a convenient return solution for<br />
small stores and gas stations.<br />
A new lease on life with leasing?<br />
Interested in benefiting from new reverse vending<br />
equipment but short on capital? Leasing<br />
can be a smart alternative.<br />
Leasing in fact can offer a range of advantages as opposed<br />
to purchasing equipment. RETURN recently spoke to a store<br />
owner in Norway, Mr. Reza Darehbaghi, to hear his experience<br />
about choosing this investment alternative.<br />
RETURN: When did you decide to lease your TOMRA UNO<br />
and why?<br />
RD: Well I took over control of my store about a year ago and
play!<br />
Says Geir Sæther, TOMRA vP Small Store Segment, “with the<br />
GPRS functionality, UNO can be up and running and fully configured<br />
faster than the customer can have a pizza delivered! What<br />
we’ve done is essentially put the guts of a mobile telephone<br />
directly on the main circuit board. The mobile subscription fee<br />
is included in our online service agreement, so the customer<br />
doesn’t have to worry about anything other than where to put<br />
the machine in the store. All they have to do is unpack it and<br />
plug it in, the machine then automatically sends an e-mail to<br />
the TOMRA operations center telling us that the machine has<br />
been activated. We then can begin configuring its database with<br />
the appropriate return parameters for that specific location.<br />
Everything is done online, so the whole installation process goes<br />
much faster at a lower cost.”<br />
for existing UNO customers that have landline connections,<br />
changing over to GPRS also makes sense. With GPRS installed<br />
the UNO is always online. This allows the machine to send an<br />
e-mail or sms when it needs to be emptied or cleaned--or even<br />
provide a report on return data. Says Sæther, “we have two<br />
options for our existing customers: we can either install a new<br />
GPRS motherboard, or the same functionality can be achieved<br />
with the existing circuit board and a small external GPRS box<br />
that is plugged in to a connection at the back of the machine.<br />
Either way, it can be done very quickly and begin providing a<br />
number of new benefits for the customer.”<br />
needed to make substantial investments throughout the store. I did not<br />
have any reverse vending equipment at the store when I took over, and I<br />
soon realized that I was in fact losing customers by not offering a return<br />
solution. So it wasn’t long after that I began looking into getting the UNO.<br />
At first I wanted to purchase a machine because I generally have the<br />
opinion it’s better to buy than to lease. but in this instance, due to the<br />
fact that I had so many other investments to make, the option of leasing<br />
was very favorable.<br />
RETURN: Are you satisfied with your decision?<br />
RD: Absolutely, both in terms of the financing and the machine itself. I<br />
just have to pay one monthly bill to Leasepartner, which includes both<br />
insurance and service on the machine during the leasing period. At<br />
the end of the lease period I can choose whether to buy the machine,<br />
exchange it for a new machine, or remove it.<br />
The GPRS module (right circle) and SIM card will be integrated directly<br />
on the UNO main circuit board.<br />
GPRS COMMUNICATION<br />
�<br />
�<br />
�<br />
�<br />
�<br />
Replaces ISDN and analogue telephone<br />
connections<br />
Eliminates the need to install a telephone<br />
connection prior to installation<br />
Makes it simple to relocate the machine in<br />
the store<br />
Machine installation can be done without a service<br />
technician being present<br />
Available as standard equipment on UNO<br />
in 1st quarter 2007<br />
Mr. Reza Darehbaghi and his Joker grocery market outside of Oslo,<br />
Norway.<br />
5
collection tecHnology<br />
Best Retail Recycling Initiative:<br />
Award night: Over 850 guests were on hand at the November 15 ceremony to see who would win the various NRA<br />
categories for the year. The aim of the NRA program, first established eight years ago by Materials Recycling Week<br />
(the UK’s leading magazine for the waste and recycling industries), is to recognize innovation and excellence in<br />
recycling in the UK. Pictured here are (from left) bob Mills, british comedian and entertainer (ceremony MC); Andy<br />
Doran, National Manager of Novelis (award sponsor); Andrew Duckworth, Tesco Senior buyer in charge of waste and<br />
recycling; and Jane Rayner, Group Editor, Emap Environmental Group (award program organizer).<br />
6<br />
Tesco has received the UK's<br />
National Recycling Award for the<br />
category best Retail Recycling<br />
Initiative of the Year for implementing<br />
a groundbreaking new<br />
way to help increase the amount<br />
of recycling in the UK: TOMRA’s<br />
new automated outdoor recycling<br />
center platform.
TRC<br />
Number One: The first of the 100 TOMRA automated recycling centers ordered by Tesco, located at the Tesco<br />
supermarket (brookfield Centre) in Cheshunt, UK.<br />
a world first<br />
The TOMRA automated recycling center<br />
being implemented by Tesco is the first<br />
of its kind in the world, offering consumers<br />
the opportunity to place all their<br />
household recyclable packaging in one<br />
receptacle instead of manually sorting<br />
into different bins. The center’s hightech<br />
material recognition technology<br />
ensures quick and accurate identification<br />
of beverage and household product<br />
containers of made of plastic, metals<br />
and glass. After the objects are identified,<br />
they are dropped into a conveyor<br />
that transports them to their assigned<br />
storage bin.<br />
before going into the storage bins, all<br />
plastic, glass and aluminum containers<br />
are first compacted. This makes it possible<br />
to store large quantities of materials<br />
in the bins before they need to be<br />
emptied. Plastics and aluminum objects<br />
are granulated, reducing their volume by<br />
about 15 to 1; glass bottles are crushed,<br />
reducing their volume by three to one.<br />
The configuration being implemented<br />
by Tesco can typically hold 20,000 plastic<br />
containers, 35,000 aluminum cans,<br />
10,000 glass bottles, 2,000 tins and<br />
steel cans, and two tons of paper and<br />
cardboard. further, the center automatically<br />
sends an alert when it needs to be<br />
emptied, cleaned or otherwise serviced.<br />
7
collection tecHnology<br />
User convenience<br />
The TOMRA automated recycling center makes it easy for consumers to recycle, as well as providing them<br />
with the chance to receive extra incentives such as product discounts or giveaways. The interactive user<br />
station features a large color display, four programmable buttons for displaying information, and a keyfob<br />
and/or magnetic swipe reader for registering return data on memory cards.<br />
from pilot to serial production<br />
TOMRA’s development of its automated<br />
recycling center first started over five<br />
years ago, and the collaboration with<br />
Tesco began in 2004. first a pilot program<br />
was established to test out the<br />
concept at six Tesco supermarkets in<br />
the Greater London area over a period<br />
of 18 months. The centers proved to<br />
be popular with the public, with the<br />
amount of recycling increasing by 50<br />
percent within two months after the<br />
centers were installed.<br />
In June TOMRA and Tesco signed an<br />
agreement for the delivery of 100 centers<br />
to Tesco stores located throughout<br />
the UK. The first of the new centers was<br />
installed in November of 2006 (pictured<br />
in this article), and the remaining centers<br />
will be installed throughout 2007.<br />
Design modifications<br />
The center now being rolled out to Tesco<br />
features a number of improvements on<br />
the original pilot center design:<br />
� smaller footprint. The depth of the<br />
new center is almost half of the depth<br />
of the pilot center, requiring less park-<br />
8<br />
�<br />
�<br />
�<br />
ing lot space and reducing the cost of<br />
installation.<br />
improved access. Access to the storage<br />
bins has been moved from the<br />
back to the front, further reducing the<br />
amount of space needed around the<br />
machine. Access to the maintenance<br />
and service areas within the center<br />
has also been made easier.<br />
next generation technology. A number<br />
of technology improvements are also<br />
included in the new platform, including<br />
a redesign of the glass crusher,<br />
user station, and control functions. The<br />
new TOMRA holoChip material sensor<br />
has now also been integrated (see<br />
also Summer 2005 issue of RETURN).<br />
improved user interface. More detailed<br />
information is now provided to users<br />
through the interactive display, including<br />
what can be recycled at the center,<br />
how the machine works and what happens<br />
to the materials collected. Seethrough<br />
panels have also been added<br />
so that children can see the conveyor<br />
system in action when materials are<br />
inserted at the user station.
Service convenience<br />
Access to the various maintenance areas within the center has also been made easier for service personnel. Shown here are the service areas for the user<br />
station (left), compactor units (center) and the material storage bins (right).<br />
THE TomRA AUTomATEd RECYCLING CENTER<br />
EQUALS<br />
Highest material value at lowest collection cost<br />
9
collection tecHnology<br />
Smart card – Smart recycling!<br />
10<br />
what’s a smart card?<br />
The development of the smart card, also known as a chip card or integrated circuit (IC) card, first took<br />
shape in the 1970s. Today they are being used in countless applications and industries, with well<br />
over two billion cards produced each year.<br />
A smart card is a credit-card sized plastic card with an imbedded integrated circuit chip<br />
(although the considerably smaller SIM cards used in mobile phones are also considered<br />
smart cards). Depending on the type of chip used, smart cards can be configured either as a:<br />
� Memory card (for storage of data only)<br />
� Processor card (a full-fledged microprocessor capable of storing, processing and encrypting data).<br />
In addition there are two types of smart card data transfer systems:<br />
� Contact (the card must be placed into a terminal or card reader, like the TOMRA RvM smart card)<br />
�<br />
Contactless (uses electromagnetic induction to transfer information between the card and a<br />
reader located within a few feet away).
Tokyo ward launches new<br />
recycling incentive program<br />
The local government of Adachi Ward, Tokyo, has launched a new incentive to recycle utilizing<br />
TOMRA reverse vending machines and smart card technology: the Eco-Point program.<br />
The Eco-Point program allows participants to earn money by<br />
recycling their empty plastic bottles using designated TOMRA<br />
reverse vending machines (RvMs). The program got off to a<br />
flying start on its opening day, with over 550 people signing<br />
up at the four participating supermarket locations in Adachi<br />
Ward (a Tokyo district with approximately 640,000 residents<br />
located in the northeastern region of the city).<br />
The program works like this: residents who sign up are given<br />
a special smart card by Adachi Ward on which points can<br />
be registered every time they return their plastic bottles at<br />
the designated TOMRA RvMs. Cardholders are awarded four<br />
eco-points per bottle and are given a coupon worth 100 yen<br />
for every 1,000 eco-points accumulated. The coupons can<br />
then be used as cash when shopping at the participating<br />
supermarkets. Adachi Ward will reimburse the stores for the<br />
discounts they give to customers presenting the coupons,<br />
which is estimated to be about nine million yen (app. 78,000<br />
USD) per year.<br />
Popular with the public<br />
The opening day of the “Eco-Point” program started off with a bang, with<br />
people standing in line to sign up as soon as the store opened.<br />
11
stiKKtittel<br />
12
The Adachi Ward Eco-Point program specifically<br />
targets plastic bottles because<br />
of the increasing use of this type of<br />
material. According to the Tokyo-based<br />
Council for PET bottle Recycling, the<br />
amount of PET bottles produced in Japan<br />
was about 220,000 tons in fiscal year<br />
1997. This amount had increased to<br />
530,000 tons by 2005, yet the rate at<br />
which these bottles have been recycled<br />
over the past two years has declined,<br />
falling to about 45 percent nationally in<br />
2005. Adachi expects with the Eco-Point<br />
program to be able to increase their PET<br />
collection rate by 10 to 15 percent.<br />
more recycling, less costs<br />
According to Trond vårlid, President of<br />
<strong>Tomra</strong> Japan, “the attractiveness of the<br />
Eco-Point program for Adachi Ward lies<br />
in being able to more effectively reach<br />
their PET recycling targets at a lower<br />
cost. by utilizing TOMRA RvMs, efficiencies<br />
can be gained both in terms of the<br />
way the materials are collected and<br />
transported. first, the fact that consumers<br />
take their containers to the RvM<br />
reduces the need for costly curbside<br />
pick-up. Second, the RvM compacts all<br />
the containers after they are accepted<br />
into the machine, reducing pick-up frequency<br />
and making transport of the<br />
materials more efficient. Additionally,<br />
by ensuring that only the correct type of<br />
material is collected, the RvM provides<br />
100% pure material—maximizing its<br />
value as a resource for recycling.”<br />
more appealing<br />
“Another benefit,” continues vårlid, “is<br />
that through previous trials and surveys,<br />
it has been shown that this type<br />
of program will be highly appreciated<br />
by the ward’s residents for making recycling<br />
more appealing and convenient.<br />
As opposed to the curbside collection<br />
system which picks up materials once<br />
a week, residents can with this system<br />
recycle whenever it suits them—and<br />
receive a financial reward in addition.”<br />
Popular with the media<br />
This is a story that has received great attention by the Japanese media. The national public broadcasting<br />
station, NhK, was on hand on opening day (left) to film a 3-minute segment that aired that evening.<br />
Japan’s largest newspaper, Yomiuri Shimbun, ran a front page article about the upcoming launch of the<br />
program on November 20 (below).<br />
collection tecHnology<br />
The innovative nature of this program,<br />
which for the first time in Japan offers<br />
consumers the chance to collect shopping<br />
credits by recycling, has attracted<br />
a great deal of attention by the Japanese<br />
media. five days before its launch a<br />
story about the new program appeared<br />
as the lead story on the front page of<br />
Yomiuri Shimbun, the world’s largest<br />
newspaper with a circulation of over 14<br />
million readers. The story was also featured<br />
in a number of other newspapers,<br />
both print and online, as well as four of<br />
Japan’s top Tv networks (NhK, TbS, fuji<br />
Tv and Tv Tokyo).<br />
The Eco-Point program has been made<br />
possible by the forward-thinking of<br />
Adachi Ward and the collaborative efforts<br />
of TOMRA, Sumitomo Corporation, and<br />
NTT Communications. Over the next year<br />
Adachi Ward plans to expand the number<br />
of designated supermarkets included in<br />
the program to 30.<br />
13
collection tecHnology<br />
operation Teamwork<br />
Germany 2006<br />
During 2006 TOMRA delivered approximately 9,000 reverse vending installations to its cus-<br />
tomers in Germany—the company’s largest volume ever in a single year. The sheer size and<br />
complexity of this endeavor required extreme precision in TOMRA’s production and delivery<br />
logistics, as well as a tight dialogue and collaboration with our customers. Starting off the<br />
year was the installation of 1,650 machines to all of the stores within the Aldi Süd discount<br />
chain. RETURN takes a look back at how TOMRA and Aldi Süd worked together to achieve this<br />
within a time frame of just four months.<br />
14<br />
The T-83 hCp Dual Cabinet solution provided to ALDI Süd.
following the acceptance in May 2005<br />
to revise the non-refillable deposit<br />
system in Germany (see “The German<br />
deposit system for non-refillables”),<br />
work began in earnest to get ready<br />
for its full implementation on 1 May<br />
2006. A number of retailers began testing<br />
reverse vending solutions, including<br />
ALDI Süd, which had indicated it<br />
required a high quality, high capacity<br />
machine with internal compaction<br />
that was well equipped to handle the<br />
large return volumes and assortments<br />
of German discounters.<br />
In October TOMRA signed an agreement<br />
with ALDI Süd to deliver 1,200 machines<br />
(this was later increased to 1,650), prior<br />
to the start date of the new deposit<br />
system. The model chosen was the dual<br />
cabinet, stand-alone version of the T-<br />
83 hCp, which in fact was still under<br />
development to meet the emerging DPG<br />
requirements (see related article). ALDI<br />
Süd had an integral part in defining certain<br />
features of the machine, including<br />
its custom color, the specially designed<br />
label on the machine front, and certain<br />
other fittings.<br />
TOMRA and ALDI Süd jointly developed<br />
the detailed plans and procedures for<br />
installation, undertaking several road<br />
shows with all responsible managers in<br />
the 31 regions to ensure all aspects of<br />
the necessary preparations were communicated<br />
and understood. for the<br />
entire rollout to be successful it was<br />
necessary that each link in the process<br />
continually executed their tasks on<br />
time. As the machines were produced<br />
they were sent to one of several hubs in<br />
southern Germany. The operations team<br />
then coordinated where the machines<br />
would be sent for installation.<br />
The installation itself was organized<br />
through a third party logistics company<br />
whose technicians had been trained by<br />
TOMRA upfront. In January we delivered<br />
50 machines during the month, by the<br />
peak period in March we were installing<br />
up to 50 a day. In parallel to the rapid<br />
installation schedule, TOMRA was also<br />
ramping up its field force to service<br />
the systems installed. The last of the<br />
machines was installed on 29 April, so<br />
that all 1,650 were up and ready to go<br />
on 1 May.<br />
This project, which at the time of its<br />
execution was the biggest project ever<br />
in TOMRA’s history, was characterized<br />
by an extremely close cooperation<br />
between TOMRA and ALDI Süd--a perfect<br />
example of how a customer and a<br />
supplier can work together in order to<br />
reach common targets.<br />
ThE GERMAN DEPOSIT SYSTEM fOR NON-REfILLAbLES<br />
Germany introduced a compulsory deposit on certain disposable beverage containers that<br />
took effect on 1 January 2003. Numerous legal and procedural uncertainties remained unresolved<br />
after this date however, resulting initially in so-called “island solutions,” i.e. each<br />
retailer only accepting in return the specific containers that they themselves were selling. In<br />
May 2005 an amendment was enacted abolishing this arrangement effective 1 May 2006,<br />
replacing it with a national system that required retailers to accept all deposit container types<br />
that they carry regardless of whether they were originally purchased at their store (an exception<br />
to this is provided for stores under 200 square meters in size). The list of drink types<br />
subject to deposit was also at this time significantly expanded.<br />
A non-profit organization was also established in June 2005 to administrate the deposit<br />
system, Deutsche Pfandsysteme Gmbh (DPG), managed by representatives of the German<br />
beverage industry. The principal tasks of this organization are to manage the deposit marking<br />
standards and the master database of deposit container EAN codes; certifying the means of<br />
manual and automated collection; and ensuring the flow of clearing data between initial suppliers,<br />
dealers and service providers.<br />
ALDI<br />
ALDI is a leader in the international<br />
grocery retailing industry with more<br />
than 37 billion USD in annual revenues.<br />
The first ALDI store opened in<br />
1948 in Essen, Germany, founded by<br />
brothers Karl and Theo Albrecht. In<br />
1960 the brothers split the German<br />
operation into two sister companies,<br />
with Karl responsible for the stores<br />
in southern Germany (ALDI Süd) and<br />
Theo in charge of the northern stores<br />
(ALDI Nord).<br />
ALDI Süd is represented worldwide<br />
by more than 65 legally independent<br />
companies operating in southern<br />
Germany, Austria (as hofer), USA,<br />
Great britain, Ireland, Switzerland,<br />
Slovenia (as hofer) and Australia.<br />
Currently the company has a total of<br />
3,425 stores in operation.<br />
ALDI mainly sells their own exclusively-produced<br />
labels and is known<br />
for offering top quality at low prices.<br />
The company’s business concept is<br />
built on the idea of providing a limited<br />
product assortment of about 600<br />
staple items combined with a different<br />
amount of special weekly offers<br />
(primarily on non-food items such as<br />
PCs). With 3 out 4 households in<br />
Germany shopping at ALDI, it is evident<br />
that the company delivers great<br />
value to its customers.<br />
15
TOMRA is a leading global provider of<br />
advanced solutions enabling recovery<br />
and recycling of used materials.<br />
Helping the world recycle