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Bauscher USA Catalog 1 - The Action Group

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SUSTAINABILITY<br />

10<br />

Sustainability<br />

Shaped by Responsibility<br />

Many of our collections are inspired by nature. We strive to be good<br />

stewards of our resources to ensure future inspiration.<br />

Hard porcelain and the environment go well together, as porcelain is made from only a few natural raw materials:<br />

quartz, feldspar and kaolin. Porcelain has an outstanding environmental balance sheet:<br />

• It does not give off any harmful products, and it is durable<br />

• It does not lead to mountains of rubbish, in contrast to disposable tableware<br />

• It does not pollute the environment at the end of its lifespan<br />

Showpieces<br />

Sustainability<br />

Essentials<br />

Innovation. Conservation.<br />

One of the greatest challenges remains the high level of thermal energy that is required for ceramic firing. We have<br />

fundamentally changed this technology in order to use as little of this energy as possible:<br />

• Reduction in energy use by one third during the last 15 years<br />

• Introduction of quick fire technology and the use of light kiln furniture made from high-tech ceramics in order to reduce<br />

CO emissions; as a result of this, we do not have to take part in CO emissions trading<br />

2 2<br />

• Filtering the flue gas to remove the only considerable polluting substance, fluorine in its gaseous compounds, since the<br />

beginning of 1990<br />

Insofar as sustainable economic activity is concerned, we have succeeded in completely recycling all defective raw and<br />

semi-manufactured products, as well as taking a waste water treatment plant into operation, starting various energy and<br />

water saving projects and reducing the consumption of raw materials. Our efforts have been recognized with the “Energy<br />

Efficiency Award 2008” for our reduction in electricity consumption.<br />

SUSTAINABILITY<br />

11

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