The URBACT II Programme 2007 - 2013 - Lublin

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Final Application Form TN URBACT II 4. How will you organize your final event (10-15 lines) Describe in terms of Communication the organization of the event (e.g.: formal conferences, diners, other original ideas…) / your targeted guests / the expected participants and global results… The HerO Final Conference will be the project’s major event and wil be hosted by the Lead Partner city Regensburg. With regards to the project’s topic one of Regensburg’s numerous historic hals wil be chosen as a conference venue in order to give the participants and idea of the city’s cultural heritage values. The participation of all project partners and their associated Managing Authorities, selected ULSG members, representatives of the European Association of Historic Towns and Regions, the European Commission as well as external guests (such as decision makers, urban experts and planners) in the Final Conference is anticipated. To ensure a wide dissemination of the project’s results and outputs, the event will be open to the public. The aim of the Final Conference is to present the final network results such as the paper on “Policy recommendations to improve historic urban landscapes” and the guidelines on the “Development and implementation of integrated cultural heritage management plans”to a wider audience. Broad media coverage will be assured. A press release and a press conference as well as a professional photographer will be organized by the City of Regensburg. 5. What will be your communication materials (3-5 lines) Describe your main tools (e.g.: brochures, flyers, CD-roms, others…) HerO project presentation brochure: describing the project’s partnership, its main objectives and the expected outputs (4-page, engl. + translations in local languages). HerO Flyer/ postcard (engl. + translations in local languages) Periodical HerO newsleter: reporting on the project’s progress and disseminating the project’s results among interested subscribers and other historic towns in Europe (engl., electronic format, distribution twice a year). Final HerO brochure: describing the project’s results and main achievements (4- page, engl. + translations in local languages). HerO project website (updated regularly) Publication of the“Strategy paper to support the historic urban landscapes via EU structural funds”and the“Policy recommendations to improve historic urban landscapes” as main project outputs Publication of the guidelines on the “Development and implementation of integrated cultural heritage management plans”as one of the main project outputs 6. How, where, when will you disseminate the URBACT materials (15-20 lines) Explain your main quantitative and qualitative objectives. Describe your organization (e.g.: partnerships/ specific places/ event opportunities…) The HerO project communication materials as well as information on the URBACT programme will be disseminated: 50
Final Application Form TN URBACT II in the 10 HerO partner cities Graz (Austria), Naples (Italy), Vilnius (Lithuania), Sighisoara (Romania), Liverpool (United Kingdom), Lublin (Poland), Poitiers (France), Valencia (Spain), Valletta (Malta) and Regensburg (Germany); The members of the URBACT Local Support Groups as the local key stakeholders concerned with regards to the integrated management of the historic urban landscape in each partner city will distribute the materials in their respective institutions in order to promote both the project and the programme. among the European Association of Historic Towns andRegions’ approximately 950 member cities which represent 14 European countries among other networks of historic towns in Europe at the Thematic Pole meetings at different events on European level carried out within the frame of the UR- BACT programme (URBACT annual conference, etc.) at URBACT programme events on national/ regional level (e.g. meeting of the German URBACT partner cities, etc.) at the different events on European level where the HerO network will be represented as contribution to the “Fast Track” label online through the HerO dedicated webpage and the HerO newsletter 7. Which media are you targeting How will you reach the media at a local level (15-20 lines) Give the names of (minimum) 5 medias 13 you will target for each partner. Explain your main methods to reach them (e.g.: press kits, press releases, press conferences or press trips, other…) LP Regensburg: The local media in Regensburg and the region have already reported on the HerO project and the initial project meetings during the development phase. In close co-operation with the City’s press office, we will keep informing the local newspapers and broadcasting on the HerO project work and progress and the results achieved by the ULSG. We will provide press kits, write press releases and organise press conferences in line with the project’s milestones.The media we are targeting on local level are - amongst others - The “Mitelbayerische Zeitung”, the “Regensburger Wochenblat”, the “Donau-Post”, the “Bayerischer Rundfunk”, the “Funkhaus Regensburg”, the “TVA Ostbayern GmbH & Co. KG”, the “Rundschau”, “Antenne Bayern”, the “Süddeutsche Zeitung” and the “dpa”. PP1 Graz: 1) City newspaper for 130,000 households: prepared text, 2) Local newspapers: Press releases / press conference, 3)Quarterly brochure of “Internationales Städteforum Graz”: prepared text 4) Quarterly brochure of “ Österreichischer Städtebund”: prepared text PP2 Naples: During the activities of the Local Support Group and specially the events hosted by Naples (seminars), we will have some press conferences to inform about the HerO initiatives, and about an update of the LAP. We will involve this media: local newspapers: Il Mattino; La Repubblica; Il Corriere della Sera; Il Denaro; local broadcasting network: Rai Tre 13 Please note that a completed media contact list for each partner of your project will be due to the URBACT Secretariat for phase II. 51
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