The URBACT II Programme 2007 - 2013 - Lublin

Final Application Form TN URBACT II
2. What are the project identity and its main messages (15 lines)
Summarize who you are/ what you do/ what are your objectives/ your values and
specificities. Describe the main characteristics of the logo and graphics charter you
intend to use.
TheThematic Network “HerO - Heritage as Opportunity” consists of the 10 partner
cities Graz (Austria), Naples (Italy), Vilnius (Lithuania), Sighisoara (Romania), Liverpool
(United Kingdom), Lublin (Poland), Poitiers (France), Valencia (Spain), Valletta
(Malta) and Regensburg (Germany) with the latter being the Lead Partner of
the project.
HerO aims to develop integrated and innovative management strategies and urban
development policies to facilitate the right balance between the preservation of the
built cultural heritage and the sustainable, future-proof socio-economic development
of historic urban landscapes and to strengthen the attractiveness and competitiveness
of the old town area. Thereby emphasis will be put on managing conflicting
usage interests and capitalising the potential of cultural heritage assets for
economic, social and cultural activities (Heritage as Opportunity).
Thus, the project’s exchange and learning activities mainly focus on the development
and implementation of “Integrated Cultural Heritage Management Plans” in
all HerO partner cities. Further topics, which have been conjointly identified by the
partners as being the most relevant in terms of a sustainable development of historic
urban landscapes and which will therefore be subject to further exchange and
leaning activities within the network, are the “Visual Integrity of historic urban
landscapes’” and “Balanced urban functions in historic urban landscapes”.
The HerO project corporate design has been created in dependence on the URBACT
logo in order to link to the “URBACT European Programme for Urban Sustainable
Development”.Both, the project name “Heritage as Opportunity” and the logo aim
to positively encourage cities to regard their cultural heritage assets as an element
of identity and to capitalise on the potential of this heritage for economic, social
and cultural activities.
3. Who will be the webmaster in charge of fulfilling and up-dating your
pages on the URBACT website (3 lines)
If this person is not your communication officer, explain your working internal organization
in terms of management/ information flow between you and the UR-
BACT Secretariat…
The person in charge of fulfilling and updating the HerO project website on the
URBACT site will be the HerO Communication Officer Ms. Barbara Buehler at the
Lead Partner City of Regensburg.
49