The URBACT II Programme 2007 - 2013 - Lublin
The URBACT II Programme 2007 - 2013 - Lublin
The URBACT II Programme 2007 - 2013 - Lublin
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Final Application Form TN <strong>URBACT</strong> <strong>II</strong><br />
2. What are the project identity and its main messages (15 lines)<br />
Summarize who you are/ what you do/ what are your objectives/ your values and<br />
specificities. Describe the main characteristics of the logo and graphics charter you<br />
intend to use.<br />
<strong>The</strong><strong>The</strong>matic Network “HerO - Heritage as Opportunity” consists of the 10 partner<br />
cities Graz (Austria), Naples (Italy), Vilnius (Lithuania), Sighisoara (Romania), Liverpool<br />
(United Kingdom), <strong>Lublin</strong> (Poland), Poitiers (France), Valencia (Spain), Valletta<br />
(Malta) and Regensburg (Germany) with the latter being the Lead Partner of<br />
the project.<br />
HerO aims to develop integrated and innovative management strategies and urban<br />
development policies to facilitate the right balance between the preservation of the<br />
built cultural heritage and the sustainable, future-proof socio-economic development<br />
of historic urban landscapes and to strengthen the attractiveness and competitiveness<br />
of the old town area. <strong>The</strong>reby emphasis will be put on managing conflicting<br />
usage interests and capitalising the potential of cultural heritage assets for<br />
economic, social and cultural activities (Heritage as Opportunity).<br />
Thus, the project’s exchange and learning activities mainly focus on the development<br />
and implementation of “Integrated Cultural Heritage Management Plans” in<br />
all HerO partner cities. Further topics, which have been conjointly identified by the<br />
partners as being the most relevant in terms of a sustainable development of historic<br />
urban landscapes and which will therefore be subject to further exchange and<br />
leaning activities within the network, are the “Visual Integrity of historic urban<br />
landscapes’” and “Balanced urban functions in historic urban landscapes”.<br />
<strong>The</strong> HerO project corporate design has been created in dependence on the <strong>URBACT</strong><br />
logo in order to link to the “<strong>URBACT</strong> European <strong>Programme</strong> for Urban Sustainable<br />
Development”.Both, the project name “Heritage as Opportunity” and the logo aim<br />
to positively encourage cities to regard their cultural heritage assets as an element<br />
of identity and to capitalise on the potential of this heritage for economic, social<br />
and cultural activities.<br />
3. Who will be the webmaster in charge of fulfilling and up-dating your<br />
pages on the <strong>URBACT</strong> website (3 lines)<br />
If this person is not your communication officer, explain your working internal organization<br />
in terms of management/ information flow between you and the UR-<br />
BACT Secretariat…<br />
<strong>The</strong> person in charge of fulfilling and updating the HerO project website on the<br />
<strong>URBACT</strong> site will be the HerO Communication Officer Ms. Barbara Buehler at the<br />
Lead Partner City of Regensburg.<br />
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