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The URBACT II Programme 2007 - 2013 - Lublin

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Final Application Form TN <strong>URBACT</strong> <strong>II</strong><br />

ments on the project into other languages to ensure that those individuals within<br />

the partner cities who can implement new policies are reached and to maximise the<br />

target group for the communication materials.<br />

Through HerO’s close co-operation with the European Association of Historic Towns<br />

and Regions EAHTR, which currently represents approximately 950 historic towns<br />

and cities covering 14 European countries, a wide distribution of the HerO communication<br />

materials can be achieved.<br />

<strong>The</strong> HerO communication and dissemination plan will be further elaborated in section<br />

7 of this document.<br />

5.1. Elaboration and dissemination of HerO communication materials<br />

Elaboration, print and dissemination of HerO project materials:<br />

HerO introductory brochure: describing the project’s partnership, its main<br />

objectives and the expected outputs (4-page, engl. + translations in local<br />

languages).<br />

HerO Flyer/ postcard (engl. + translations in local languages)<br />

Periodical HerO newsleter: reporting on the project’s progress and disseminatingthe<br />

project’s results among interested subscribers and other<br />

historic towns in Europe (engl., electronic format, distribution twice a year).<br />

Final HerO brochure: describing the project’s results and main achievements<br />

(4-page, engl. + translations in local languages).<br />

5.2 Setting up and updating the HerO project website at the <strong>URBACT</strong> site<br />

Regular update (every 3 months minimum) of the dedicated space on the <strong>URBACT</strong><br />

website. Dissemination of project findings and outputs and linking with other relevant<br />

websites to increase the audience.<br />

5.3. Dissemination of the network findings to a wider local audience<br />

All project partners will hold a close liaison to their local media and press and will<br />

report by means of press releases, press kits, press conferences, etc. on a regular<br />

base about the project objectives, events and outputs of the HerO network; local<br />

award for best HerO news-article.<br />

6. Integrated historic urban landscape management systems<br />

In order to give access to the experience gained in the network to a wider professional<br />

audience, the experience will be prepared and disseminated in a guidebook<br />

with guidelines for the successful development and implementation of integrated<br />

cultural heritage management plans.<br />

Further, due to the lack of EU policies targeting at the further development of historic<br />

urban landscapes, a strategy and policy paper will be developed. It will call<br />

the EU Commission to include specifically the preservation and development of historic<br />

urban landscapes in the next EU funding program period, stating the importance<br />

of such landscapes and areas for the Lisbon and Gothenburg goals and giving<br />

policy recommendations for the support of such areas.<br />

25

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