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This philosophy was also reflected in the first US regulations. In 1917, a memor<strong>and</strong>um<br />

entitled “Uniform Accounting” issued by the American Institute of Accountants (predecessor<br />

to the American Institute of Certified Public Accountants) was accepted by the Federal Trade<br />

Commission <strong>and</strong> Federal Reserve Board, for application by companies wishing to obtain a<br />

loan. It recommends that goodwill should be “shown as a deduction from net worth” (AIA,<br />

1917). While this treatment was only compulsory for financial statements produced for the<br />

purposes of a loan, it still reveals the state of mind at the time (see below).<br />

But the st<strong>and</strong>ard (pure) static approach had not lost all its influence: there were still authors,<br />

<strong>and</strong> not just minor ones, who preferred rapid amortization of goodwill <strong>and</strong> in fact most<br />

intangibles. One of them was Hatfield, whose position remained unchanged (1927). Others<br />

were in favor of recognition at cost with no systematic amortization (Dickinson, 1917, pp. 79-<br />

80; Freeman, 1921, p. 263; Bliss, 1924, p. 350; Esquerré, 1927, p. 130). This view had<br />

considerable support from the tax administration through the 1918 Revenue Act, which did<br />

not include goodwill in its list of intangible items for which a systematic allowance for<br />

obsolescence is possible, <strong>and</strong> the Revenue Act of 1928 which stipulated that “no deduction<br />

for depreciation, including obsolescence, is allowable in respect of goodwill” (Catlett &<br />

Olson, 1968, p. 57).<br />

There was an increasing trend recommending recording goodwill at cost, followed by<br />

systematic amortization over the useful life or a period corresponding to the period on which<br />

discounting to present value was based. Heading the line in this school were Gilman (1916, p.<br />

195), Paton <strong>and</strong> Stevenson (1922, p. 531), Yang (1927, p. 196) <strong>and</strong> Paton <strong>and</strong> Littleton (1940,<br />

p. 92).<br />

Under this flood of contradictory opinions, it may seem tempting to conclude like Saliers<br />

(1923, p. 580) that all opinions are equal. But some opinions appeared more widespread than<br />

others. It is undeniable that supporters of speedy amortization soon found themselves in the<br />

minority, <strong>and</strong> their views were not taken up by the emerging regulations.<br />

30

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