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Mörschel (1933, p. 34) shows that at the time, goodwill was treated in the same way as<br />

advertising expenses, <strong>and</strong> consequently immediate expensing or at least rapid amortization<br />

was required.<br />

This doctrine still held sway in Germany in the 1920s <strong>and</strong> 1930s. Only a few authors, even<br />

in the field of business economics, dared to propose recognition of goodwill followed by<br />

amortization over more than five years (Take, 1939, p. 116). Among the main proponents of<br />

this approach were Schmalenbach (1949), Müller (1915), Schreier (1928), Stern (1907), <strong>and</strong><br />

Schmidt (1927) (on these authors, see Greve, 1933, p. 32; Take, 1939, p. 111-112), all of<br />

whom were in favor of long-term, systematic amortization.<br />

Court rulings<br />

There were relatively few relevant court cases in Germany between 1900 <strong>and</strong> 1931.<br />

According to Greve, the rulings issued were (1933, p. 31), “of the same opinion as the<br />

commentators on the Commercial Code”, which suggests they looked favorably on rapid<br />

expensing/amortization. Only one decision, in 1915 (quoted in Greve, 1933, p. 31), was in<br />

favor of compulsory asset status for acquired goodwill (this status was always refused for<br />

internally generated goodwill). The others (in 1901, 1909 <strong>and</strong> 1914) allowed recognition of<br />

acquired goodwill as an asset but considered it as an “ideal” asset (in the sense of imaginary,<br />

as opposed to a “real” asset) (Greve, 1933, p. 31-36; Mörschel, 1933, p. 34).<br />

b) Second sub-phase, 1931 - 1985: introduction of a law<br />

The second sub-phase saw the introduction of a formal obligation by the German<br />

commercial legislators. It was a period of deep mistrust regarding treatment of goodwill as an<br />

asset, culminating in 1965 with the introduction of compulsory rapid amortization for any<br />

goodwill recorded as an asset. This development in German commercial law was all the more<br />

striking because at around the same time, the courts <strong>and</strong> tax administration were expressing<br />

their opposition to systematic amortization of goodwill.<br />

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