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BUSINESS PLAN COMPETITION SPONSORSHIP - College of ...

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<strong>BUSINESS</strong> <strong>PLAN</strong> <strong>COMPETITION</strong> <strong>SPONSORSHIP</strong><br />

Opportunities for Partnership<br />

Participation as a sponsor <strong>of</strong> the WSU Business Plan<br />

Competition is mutually beneficial in a number <strong>of</strong><br />

ways and allows for various levels <strong>of</strong> interaction with<br />

students. All sponsors are eligible to choose a judge<br />

for at least one round <strong>of</strong> competition. Sponsors also<br />

are recognized in competition materials and can host<br />

banners, tables, or giveaways.<br />

Program Vision<br />

There is currently no sustained funding source for this<br />

critical program. The Business Plan Competition was<br />

developed to complement the existing entrepreneurial<br />

program and position WSU and the <strong>College</strong> <strong>of</strong> Business<br />

as leaders in this field in the Pacific Northwest. The<br />

success <strong>of</strong> the Business Plan Competition is key in<br />

rounding out academic and outreach efforts—bridging<br />

theory and application for students who participate.<br />

WSU has taken this competition beyond the Pullman<br />

campus and has included regional, national, and<br />

international competitors, thereby enhancing the<br />

experience for all participants. The success <strong>of</strong> the<br />

program is essential in advancing the educational<br />

experience for all entrepreneurship majors. The Business<br />

Plan Competition is a vital part <strong>of</strong> that program and a<br />

way to showcase student learning to the business world.<br />

Levels <strong>of</strong> Sponsorship<br />

Crimson Sponsor<br />

$10,000 and above<br />

• Place a judge at preliminary and/or<br />

championship competitions<br />

• Sponsorship level recognized in news release,<br />

collateral materials, and website<br />

• Name a student league<br />

• Company logo and/or name displayed on table<br />

at the awards ceremony<br />

Silver Sponsor<br />

$5,000 to $9,999<br />

• Place a judge at preliminary and/or<br />

championship competitions<br />

• Sponsorship level recognized in collateral<br />

materials and website<br />

• Name a student league<br />

Angel Sponsor<br />

$2,500 to $4,999<br />

• Place a judge at preliminary and/or<br />

championship competitions<br />

• Sponsorship level recognized in collateral<br />

materials and website<br />

Investor Sponsor<br />

$1,000 to $2,499<br />

• Place a judge at preliminary and/or<br />

championship competitions<br />

• Sponsorship level recognized on website<br />

Awards Dinner Table Sponsor<br />

$500<br />

• Company logo and/or name displayed on table<br />

at the awards ceremony<br />

Distinctions<br />

Since its inception in 1995, the Center for<br />

Entrepreneurial Studies has provided education and<br />

training in the critical skills essential for business<br />

creation, innovation, and leadership. A survey by<br />

Entrepreneur magazine and The Princeton Review ranks<br />

the Center for Entrepreneurial Studies as one <strong>of</strong> the<br />

top 25 entrepreneurship programs in the nation in<br />

the undergraduate category.<br />

“Our business plan competition is among the best in the country. It is<br />

designed to enable participants to learn firsthand about new venture<br />

creation and to launch their new ventures, as well.<br />

In 2013 we will be hosting the 11th<br />

annual Business Plan Competition. So<br />

come and join the celebration. We look<br />

forward to seeing you all.”<br />

—Saonee Sarker, Ph.D.<br />

Director <strong>of</strong> the Center for<br />

Entrepreneurial Studies


Organization <strong>of</strong> the<br />

Competition<br />

The WSU Business Plan Competition is set up in two<br />

phases with the preliminary phase held in the fall<br />

semester, usually the first week <strong>of</strong> December, and the final<br />

competition held in the spring semester, usually late April.<br />

The two-phased competition encompasses an educational<br />

objective while encouraging participants to pursue their<br />

entrepreneurial ventures.<br />

• Phase I: The first phase emphasizes feasibility<br />

analysis as students brainstorm and choose which<br />

ideas they will pursue. In conjunction with<br />

educational modules and mentoring opportunities,<br />

students assess the technical merits, operational<br />

logistics, legal ramifications, consumer needs and<br />

demands, team skills and abilities, and financial<br />

viability <strong>of</strong> their proposed innovation. In Phase I,<br />

teams create video entries and also make quick<br />

face-to-face presentations <strong>of</strong> their business plan to<br />

the judges.<br />

• Phase II: Culminating with the actual competition<br />

in the spring, this phase is devoted to preparing and<br />

presenting a sound business plan. Specific courses<br />

are available in the spring semester to complement<br />

business plan development. This time is <strong>of</strong>ten used to<br />

create working prototypes and models to bring ideas<br />

one step closer to potential commercialization.<br />

The two-day competition is organized by leagues.<br />

Judges for the competition are experienced<br />

executives, entrepreneurs, bankers, and venture<br />

capitalists who provide feedback to the teams and<br />

determine winners. The top winners earn recognition,<br />

prize money, and opportunities to represent WSU at<br />

regional and national competitions. Teams whose<br />

ideas warrant further exploration for patenting or<br />

actual business startup are coached and encouraged<br />

through the Center for Entrepreneurial Studies and<br />

the Innovation Assessment Center.<br />

An award ceremony to celebrate the college’s<br />

entrepreneurial spirit is held after the first day <strong>of</strong> the<br />

competition. Those who are moving on to the second<br />

day <strong>of</strong> the competition will be notified at that time.<br />

Commitment to<br />

Quality Education<br />

Innovation and business creation are essential for<br />

global competitiveness in the 21st century. All premier<br />

entrepreneurial education programs feature a business plan<br />

competition, but most are regional and primarily at the<br />

graduate level. The <strong>College</strong> <strong>of</strong> Business at Washington State<br />

University believes a business plan competition is critical for<br />

developing the skills and experience necessary for our worldclass<br />

entrepreneurial program.<br />

In 2012 the competition celebrated its 10th anniversary. In<br />

celebration <strong>of</strong> this milestone, Dr. Samuel H. Smith delivered<br />

the keynote address. Forty-six teams presented their plans<br />

to a panel <strong>of</strong> judges from the business community, with the<br />

winning teams sharing cash and prizes totaling $150,000.<br />

A gala awards ceremony concluded the event followed by a<br />

reception sponsored by Washington Trust Bank for judges<br />

and event organizers.<br />

This year our keynote speaker will be Maury Forman, from<br />

the Washington State Department <strong>of</strong> Commerce. Maury<br />

brings a broad perspective <strong>of</strong> how entrepreneurship is<br />

bringing vitality to our region.<br />

The competition is open to all WSU students in any major.<br />

Interdisciplinary teams from across campus come together in<br />

a unique forum to showcase their creativity and hard work.<br />

The competition includes a high school league to encourage<br />

younger participants, and international teams from our<br />

campuses at the Southwestern University <strong>of</strong> Finance and<br />

Economics (SWUFE) in Chengdu, China, and at University<br />

Center César Ritz in Brig, Switzerland.<br />

As we continue to build internal and external relationships,<br />

we are fostering economic impact, where outcomes can<br />

include intellectual property agreements, new patents, and<br />

venture funding.<br />

“The business plan competition at Washington State University<br />

drives new entrepreneurial ideas in our marketplace. Students<br />

are getting a first class education while also being tested in a real<br />

world environment by industry pr<strong>of</strong>essionals.<br />

This face to face interaction will prove to be<br />

one <strong>of</strong> the most valuable experiences students<br />

have in higher education.”<br />

—Douglas A. Cox<br />

Vice President/Commercial Lending<br />

American West Bank<br />

Summer<br />

Work with<br />

internal and<br />

external<br />

partners to<br />

create inventory<br />

<strong>of</strong> good ideas<br />

Fall<br />

Teams<br />

brainstorm<br />

and choose<br />

ideas; conduct<br />

feasibility<br />

analysis; virtual<br />

competition<br />

Spring<br />

Business plan<br />

development;<br />

prototype/<br />

models;<br />

Business Plan<br />

Competition<br />

Spring/<br />

Summer<br />

Launching new<br />

ventures—<br />

funding,<br />

coaching,<br />

networking<br />

For more information please contact:<br />

Jeff Pilcher<br />

Assistant Director <strong>of</strong> Development<br />

509-335-8906<br />

jeff.pilcher@wsu.edu<br />

business.wsu.edu/development<br />

or:<br />

Lael Gatewood<br />

Business Plan Competition Coordinator<br />

509-335-5319<br />

gatewood@wsu.edu<br />

business.wsu.edu/eis<br />

3/13 141229

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