Report and Accounts 1999 / 2000 - Carlsberg Group

Carlsberg's primary activities are production, sale and distribution of beer and
soft drinks as well as related activities.
Carlsberg is a market oriented company with a leading position within the
global brewing industry. Carlsberg emphasises the importance of quality and
strong competitive positioning of brands and services to the benefit of all links
in the value chain.
Carlsberg's continued growth and increase in profits is to be ensured through
reinforced activities in present markets and through the incorporation of new
potential markets.
Carlsberg's objective is - through investments or co-operation with partners -
to become a market leader in segments where size and growth make scale
economies and cost effectiveness in e.g. production, logistics and marketing
possible.
Carlsberg aims to work with great determination in all business areas in order
to obtain growth, high profitability and increasing profits. The intention is to
realise a result which is better than the general trend in the individual markets
and the results of the competitors. This will create the basis for dynamic
growth to the benefit of our customers, employees and shareholders.
Carlsberg acknowledges its responsibility in relation to environmental issues,
our historical legacy and the respect for local cultures.
Annual General Meeting
Carlsberg A/S
8 March 2001 at 16.30 hours
Tivolis Koncertsal
20, Tietgensgade
Copenhagen V
Denmark