Report and Accounts 1999 / 2000 - Carlsberg Group

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The New Carlsberg A/S
The New Carlsberg A/S
Carlsberg A/S
Board of Directors
Executive Board
Finance
Legal
External
communication
Treasure and IR
Carlsberg
Research Center
Property
Trust administration
Carlsberg
Breweries (60%)
The formation of the subsidiary Carlsberg Breweries A/S, which
handles all beer and soft drink activities of the Group, has resulted
in significant changes to the organisation of the Carlsberg Group.
The primary focus of Carlsberg A/S will be the
activities and values of Carlsberg Breweries A/S -
a large international brewing company with
brands in all segments of the beer and soft drink
market - locally, regionally and globally. Carlsberg
Breweries will make efforts to strengthen its
position in a number of markets in the Nordic
region, Eastern and Western Europe and Asia,
and cultivate emerging markets. Carlsberg
Breweries will be responsible for securing
continuous performance-related growth.
As a listed company and the parent company
of the Carlsberg Group, Carlsberg A/S will also
actively strengthen investor relations and external
communication will be handled from the
company’s communications department. As
regards investor relations, Carlsberg A/S will carry
through a number of national and international
“road shows” for investors and analysts in order
to extend the awareness of the company. In
addition, the investor relations department will
have a separate section on the company’s Internet
site, which will make it easier for all shareholders
and investors to keep abreast of the developments
in the Carlsberg Group.
Carlsberg A/S is also investigating the possibilities
of commercialising the ideas and results -
especially within the area of biotechnology - of the
Carlsberg Research Center, from which the
company Combio A/S originated in 2000. The
results seen so far are positive.
Furthermore, Carlsberg A/S will continue its
efforts to develop the large property projects for
industry and housing at the former brewery sites,
Tuborg Nord and Tuborg Syd with highly attractive
locations to the north of Copenhagen.
In addition, Carlsberg A/S will handle the
administration of the Tuborg Foundation and the
Carlsberg Bequest to the Memory of Brewer J.C.
Jacobsen.