Report and Accounts 1999 / 2000 - Carlsberg Group

A Brief Presentation
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A Brief Presentation
The Carlsberg Group is one of the world’s major
international brewing groups and Carlsberg and
Tuborg are two of the most widely-sold beer
brands on a global scale.
The Group comprises the Parent Company
- the Carlsberg Breweries founded in 1847
and Tuborg Breweries founded in 1873 - and
about 100 subsidiaries and associated companies,
the majority of which are situated
outside Denmark. The Group has a workforce
of approximately 23,600 employees, if all
associated companies are included. It sells
its products in about 150 markets.
The core business of the Carlsberg Group
is the production and sale of beer. More than
90% of beer sales are achieved outside Denmark.
International brewing operations include
the export of beer brewed in Denmark,
as well as local brewing at 67 production
sites in 42 countries. Local production, according
to the Group’s specifications, is handled
partly by breweries in which the Group
holds capital interests, and partly by breweries
and partners with which agreements have
been made for the production and sale of
Carlsberg and Tuborg beer.
The Group’s activities within the soft drink
sector are carried out mainly by Coca-Cola
Nordic Beverages A/S, which produces and
markets household names such as Coca-Cola,
Fanta and Sprite in the Nordic countries.
Ever since Carlsberg’s foundation, the
Company has operated its own research departments.
In 1875, the Carlsberg Laboratory
was established. It has now been integrated
into the Carlsberg Research Center which
has 80 laboratories equipped with the latest
technology and a staff of about 150.
In addition to extensive basic research,
brewing related research is conducted into
enzyme chemistry, protein chemistry, carbohydrate
chemistry, plant breeding and genet-
ics, as well as the malting, brewing and fermenting
processes. Moreover, process and product
development takes place in a variety of departments
within the Company.
Carlsberg A/S is a company publicly quoted
on the Copenhagen Stock Exchange with
some 14,000 registered shareholders. The
largest, single shareholder by far is the
Carlsberg Foundation, which is required by
its charter to hold a minimum of 51% of the
share capital in Carlsberg A/S. Only one other
shareholder, the Danish Labour Market
Supplementary Pension Scheme, accounts
for more than 5% of the shares. Over the
years, the employees of the Parent Company
have accepted offers to buy shares on
favourable terms or have been granted
shares in connection with Carlsberg’s 150
years’ anniversary in 1997.
The Carlsberg Foundation was established
by Carlsberg’s founder, Brewer J.C. Jacobsen,
and its income goes to support Danish natural
and social sciences as well as the humanities.
The Carlsberg Foundation also administers
and maintains the Frederiksborg Museum of
National History and the Carlsberg Laboratory.
The New Carlsberg Foundation, a separate
department of the Carlsberg Foundation with
its own board of directors, has the special
task of acquiring works of art for Danish museums
and institutions. It is also responsible
for the administration and maintenance of the
Ny Carlsberg Glyptotek, in collaboration with
the Danish government and the City of
Copenhagen.
The Tuborg Foundation is another department
of the Carlsberg Foundation with its
own board of directors. It operates in support
of activities of benefit to society as is also the
case with the Carlsberg Bequest to the Memory
of Brewer J. C. Jacobsen.
The annual report includes examples of Carlsberg’s
international advertising campaign starring some of
Carlsberg’s world-famous means of distribution.
Photos by Bent Rej.