Report and Accounts 1999 / 2000 - Carlsberg Group

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Corporate Strategic Sourcing (CSS)
Corporate Strategic Sourcing (CSS) is responsible
for preparation and implementation of global and
pan-European sourcing strategies and the coordination
of purchases for Carlsberg in Denmark,
Carlsberg-Tetley in the United Kingdom, Falcon in
Sweden, Sinebrychoff in Finland, Hannen in
Germany, Okocim in Poland, Carlsberg Italia in
Italy and Unicer in Portugal. A number of breweries
in Eastern Europe and Asia participate on an
ad hoc basis. Each brewery operates as an
independent business unit with due consideration
to the strategies and goals set out by CSS for the
relevant sourcing area.
The purpose is to obtain competitive advantages
through the introduction of effective purchasing
procedures, for example through close
co-operation with carefully chosen suppliers.
An E-procurement pilot project has been
launched and implemented. The project focuses
on internal business procedures and standardisation
of intra-organisational and divisional business
routines and will exploit the new technology
to automate and streamline purchases of nonstrategic
products from a few, select suppliers.
IT
The Group’s IT-strategy, which is to ensure that all
IT-solutions support the business development, is
currently being implemented in a number of Group
companies. The IT-solutions must ensure simplification
of the business model and boost the
organisation’s competencies. The leading standard
IT systems in the market, which are based on
best-practice processes and contain state-of-theart
functionalities, are used. ”The Carlsberg Way of
doing E-Business” provides the general framework
to support and expedite successful E-business
initiatives in the Group companies. A number of
pilot projects covering strategic E-procurement,
E-learning and E-selling have already been
launched in several Group companies. The Group
managements receive current, updated information
on the development of E-business through
the Group’s intranet, CCWeb, which is a tool for
sharing of knowledge and competence development
of Group employees within all business
areas.
Research and development
Combio A/S is a new biotechnology company
based on patented technology developed at the
Carlsberg Laboratory.
Carlsberg A/S, which is the largest, single
shareholder, holding more than 33% of the share