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Report and Accounts 1999 / 2000 - Carlsberg Group

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<strong>Group</strong> Staff Functions<br />

23<br />

other markets in connection with the local br<strong>and</strong><br />

portfolios.<br />

Quality <strong>and</strong> benchmarking<br />

High <strong>and</strong> consistent product quality is a crucial<br />

factor for <strong>Carlsberg</strong>’s success. In order to ensure<br />

such high quality <strong>and</strong> optimise the use of all<br />

technical know-how, <strong>Carlsberg</strong>’s technology<br />

organisation is divided into a control function<br />

<strong>and</strong> a service function. The control function -<br />

Operations Control - ensures that production<br />

<strong>and</strong> distribution of the <strong>Group</strong>’s beer <strong>and</strong> soft drink<br />

products is in accordance with the guidelines set<br />

out for quality management, support for product<br />

development <strong>and</strong> management of the comprehensive<br />

benchmarking system that was introduced<br />

this year.<br />

Focus on benchmarking has been intensified<br />

because increased competition within beer <strong>and</strong><br />

soft drink production has resulted in a growing<br />

need to measure the performance of own<br />

breweries <strong>and</strong> compare <strong>Carlsberg</strong> with the<br />

competitors.<br />

The breweries have been divided into groups<br />

according to geographic location <strong>and</strong> size. A wide<br />

variety of Key Performance Indicators are collected<br />

<strong>and</strong> evaluated on an ongoing basis. The results<br />

are made available to the breweries participating in

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