CBE Winter Report.qk - IHRSA

Products
� Torque Fitness, LLC, (www.torque
fitness.com), a cutting-edge strength
equipment company, presents its new
TQ5 Hybrid Strength Gym System, an
incredibly progressive, versatile home
gym that exercisers will not outgrow.
Torque’s exclusive Hybrid Strength
Technology (H.S.T.) facilitates virtually
unlimited ways to challenge every
muscle and continue progression by
combining traditional, fixed exercises
with a multitude of user-defined,
functional movements that further
build muscular strength, joint integrity,
balance and coordination.
A single vertical pressing platform
enables users to perform traditional fixed
exercises such as chest press, shoulder
press and seated row with an adjustable
press arm and ergonomically angled,
T-Grip horizontal and vertical handles.
Independent, adjustable swivel mid
pulley arms, along with dual swivel
high pulleys, move the way the body
does naturally for a variety of functional,
user-defined core training
exercises that help individuals perform
everyday activities, sports and
recreational pursuits.
To facilitate exercises using the pulleys,
attachments include a short strap
D-handle, a long strap D-handle, two
universal adapters with snap hooks, a
lat bar and an ankle strap. Users can
also take advantage of the pulleys and
open TQ5 platform to perform exercises
with additional accessories such as a
stability ball, a BOSU Balance Trainer
or a balance disc (all sold separately).
The patent-pending dual-pivot leg
extension/seated leg curl is designed
specifically to minimize stress to the
joints and maximize comfort and
exercise effectiveness, with pivoting,
tapered roller pads and an ideal resistance
profile to adequately challenge
the quadriceps and hamstrings in each
separate exercise.
The optional Leg Press/Calf Raise
features Torque’s Iso-Balance technology
for a leg press with both legs simultaneously
or each leg independently for
additional variety and muscle balance.
24 Club Business Europe � JANUARY/FEBRUARY 2008 � www.ihrsa.org
What’s New
Power Plate Wins Award at LIW
� Power Plate (www.power
plate.co.uk) won the Stand of the
Year honour, which was awarded
by Exhibiting magazine at last
Autumn’s LIW 2007 Show at the
NEC in Birmingham, UK.
Exhibiting managing editor,
Roisin Duffy, judged the best stands
in terms of visual impact. “The
winning and short listed companies
presented stands that looked
thoroughly planned, eye catching
and highly engaging for visitors.”
Power Plate’s award-winning
The pro5 AIRdaptive
stand covered over 150 square
metres, showcased the entire
range of products and offered unique features such as a dedicated
studio area where individuals could take part in Power Plate
classes throughout the day.
The company chose LIW 2007 to launch some innovative
new additions to its current range, including the pro5 AIRdaptive
machine, the proTRAC, a software accessory device for gym
owners offering a credit card and member tracking system, and
Power PlateEasy-Read, a communications accessory fitted to the
Power Plate which allows users to view exercises and instructions
whilst using the machine.
� Matrix Fitness Systems recently introduced
a 7" LCD television for health club equipment. As
the smallest commercial personal viewing screen
available, it is an economical alternative to 12" and
15" models. Designed with integrated controls for
a seamless appearance, the 7" unit is compatible
with all new and existing 5 Series Matrix cardiovascular
equipment.
In addition, the company has rounded out
its cardiovascular offering with its new selfpowered
S5x stepper, which features a belt-drive;
an angled, independent stopping motion;
and ergonomically designed handlebars.
“Our S5x stepper lets us offer even more
variety,” notes Chris Adsit, the product manager
of bikes and ellipticals at Matrix.
For more information, contact the company at
1610 Landmark Drive, Cottage Grove, WI 53527,
USA; +1 608-839-8686; +1 608-839-8687 (FAX);
www.matrixfitness.com.
The 7" LCD tv
The S5x stepper