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Who is in Control - Technology or Human<br />
Facts and Thoughts on the Development of the Swedish,<br />
<strong>Nordic</strong> and International Online Information Market During Three Decades<br />
Lars Klasén<br />
InfoTorg AB<br />
lars.klasen@infotorg.se<br />
In:<br />
http://hdl.handle.net/1975/1490
Early development of online services – a simple outline 1984<br />
Lars Klasén 1984
Lars Klasén
Online services and databases<br />
1984<br />
World<br />
<strong>Nordic</strong> <strong>countries</strong><br />
Online services: 350 75 (7 %)<br />
Databases: 2.400 200 (3 %)<br />
Users: 180.000 7.000 (4 %)<br />
Search hours: 4.000.000 80.000 (2 %)<br />
Revenues (SEK mill.): 4.000 40 (1 %)<br />
1987 World <strong>Nordic</strong> <strong>countries</strong><br />
Online services: 530 140 (26 %)<br />
Databases: 3.300 320 (10 %)
Word processor IBM S/80 1985<br />
Photo: Lars Klasén
Lars Klasén
Sweden<br />
Finland<br />
Norway
<strong>The</strong> <strong>Nordic</strong> online market 1979-1989<br />
(text databases)<br />
Number of users<br />
40000<br />
Revenues<br />
(SEK million)<br />
200<br />
30000<br />
150<br />
20000<br />
End users<br />
100<br />
10000<br />
50<br />
0<br />
1979. 1981. 1983. 1985. 1987. 1989.<br />
Intermediaries<br />
Lars Klasén 2007
Online market 1989-1995<br />
(SEK billion) (all categories)<br />
4<br />
<strong>The</strong> <strong>Nordic</strong> <strong>countries</strong><br />
2<br />
0<br />
150<br />
1989. 1991. 1995.<br />
World<br />
100<br />
50<br />
0<br />
1989. 1991. 1995.<br />
Lars Klasén 2007
Photo: Kerold Klang
Swedish search sites/portals/subject gateways as listed in<br />
paper presented at Online Information Scandinavia 1998<br />
Svenskt Miljönät<br />
Kulturnät Sverige<br />
Skoldatanätet<br />
Digitala Salongen<br />
Safari - Högskoleverket<br />
Elvil - Sthlms universitet<br />
MICs länkkatalog<br />
<strong>Nordic</strong> Web Index<br />
Sverige Direkt<br />
SUNET<br />
MIDAS<br />
KB [Svesök]<br />
... etc
….
"Den som vil ha en idé om hva vi kunne ha fått, kan<br />
førsøke å lete etter retskilder i Sverige og Danmark".<br />
Olav Torvund (Lov & Data mars 2004)
<strong>The</strong> Swedish legal online market today<br />
80-90 SEK million<br />
Rättsbanken +<br />
PointLex<br />
(InfoTorg)<br />
Nota Bene FAR Förlag<br />
Blendow<br />
Notisum<br />
JP Infonet<br />
Infosoc<br />
SvarTotal<br />
Övriga<br />
Norstedts Juridik<br />
(Wolters Kluwer)<br />
Thomson Fakta<br />
Lars Klasén 2007
<strong>The</strong> Swedish online market 1992-2006<br />
SEK million<br />
2000<br />
1500<br />
1000<br />
500<br />
Advertising<br />
Text based info<br />
Official registers<br />
Credit & company info<br />
Financial real-time<br />
Search engine advertising<br />
0<br />
´92´93´94´95´96´97´98´99´00´01´02'03'04'05'06<br />
Lars Klasén 2007
2004.<br />
206<br />
2004.<br />
2006.<br />
2001.<br />
2001.<br />
1998<br />
1998<br />
Online market 1989-2006 (SEK billion)<br />
6<br />
<strong>The</strong> <strong>Nordic</strong> <strong>countries</strong><br />
4<br />
2<br />
0<br />
1989.<br />
1991.<br />
1995.<br />
300<br />
World<br />
200<br />
100<br />
0<br />
Lars Klasén 2007<br />
1989.<br />
1991.<br />
1995.
<strong>The</strong> international online industry 2000-2006<br />
SEK billion<br />
400<br />
300<br />
200<br />
100<br />
Advertising<br />
STM<br />
Legal info<br />
Business & news<br />
Finance+Credit<br />
0<br />
'00 '01 '02 '03 '04 '05 '06<br />
Search engine marketing<br />
Lars Klasén 2007
<strong>The</strong> Swedish online market 2007<br />
(Total market 2006: SEK 1900 million)<br />
UC<br />
State<br />
NJAB/<br />
WoltersKluwer<br />
Others<br />
(Schibsted, BusinessCheck, , Syna,<br />
STN, Bloomberg, Factiva, Ovid,<br />
ProQuest, Elsevier and<br />
others)<br />
SIX (Ecovision)<br />
Bisnode<br />
Soliditet<br />
SHJ<br />
Affärsdata<br />
Presstext<br />
Agent25<br />
and others<br />
InfoTorg<br />
• SPAR<br />
• Basun Plus<br />
• Rättsbanken<br />
• Pointlex<br />
• and others<br />
Thomson<br />
Reuters<br />
Fakta<br />
Dialog<br />
and others<br />
Lars Klasén 2007
<strong>The</strong> <strong>Nordic</strong> online market 2004<br />
(Total: SEK 5.360 million)<br />
Official registers<br />
SEK 990 million<br />
Legal info, business info,<br />
news, STM, … SEK 920 mill.<br />
<strong>Nordic</strong> services<br />
SEK 630 mill. Import SEK 290 mill.<br />
Import<br />
SEK 1360 mill.<br />
Credit- & company<br />
info SEK 1470 million<br />
<strong>Nordic</strong> services<br />
SEK 620 mill.<br />
Financial info (real time) SEK 1980 million<br />
Lars Klasén 2007
Lars Klasén 2007
”Nordification”<br />
Large pan-<strong>Nordic</strong> media and information companies …<br />
• Alma Media<br />
• Bisnode<br />
• Eniro<br />
• SanomatWSOY<br />
• Schibsted<br />
• Talentum<br />
• Cision/Observer<br />
• Experian<br />
• Orkla Media (Mecom)<br />
• Politiken<br />
… but not a common <strong>Nordic</strong> market
… except as regards web monitoring services:<br />
Agent25<br />
Aitellu<br />
Cision (ex Observer)<br />
CyberWatcher<br />
FindAgent<br />
Infopaq<br />
Meltwater News (ex Magenta)<br />
Netsearch<br />
NewsMachine<br />
Opoint<br />
Retriever (incl Mediearkivet)<br />
Silobreaker<br />
Updatum<br />
Webnewsmonitor/NewsEngine
Conclusions<br />
• Deploy new technology – but not TOO early<br />
• Beware of the ”not invented here” syndrome<br />
• Use standards<br />
• Promote reuse of information (”databases remain, systems pass away”)<br />
• Centralised solutions are not passé<br />
Let the human be in control!
Who is in Control - Technology or Human<br />
Let the human be in control!<br />
Lars Klasén<br />
InfoTorg AB<br />
lars.klasen@infotorg.se<br />
http://hdl.handle.net/1975/1490
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