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UTGB Vol 5.pdf - Robson Hall Faculty of Law

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assets are <strong>of</strong>ten at risk through the granting <strong>of</strong> personal guarantees or security to<br />

the franchisor or lending institutions financing a transaction. 26<br />

Although the ULCC advocates for uniformity across Canada, even if it is not<br />

achieved, its message is clear: franchise legislation is needed. Regardless <strong>of</strong> the<br />

differences that may exist between the Ontario, Prince Edward Island and<br />

Alberta Acts and the ULLC Uniform Franchises Act [UFA], 27 the bottom line is<br />

that the four advocate for franchise legislation as a means <strong>of</strong> protecting<br />

franchisees from the abuse <strong>of</strong> franchisors and, consequently, generating more<br />

confidence in the system. In addition to leveling the playing field between<br />

franchisors and franchisees, a further consequence <strong>of</strong> uniform legislation may be<br />

the eventual standardization <strong>of</strong> fair business practices.<br />

D. Canadian Franchise Association (CFA)<br />

The Canadian Franchise Association (CFA) represents over 400 franchise<br />

companies and the pr<strong>of</strong>essionals who support this way <strong>of</strong> doing business.<br />

Members must abide by the CPA's Code <strong>of</strong> Ethics, 28 as well as the Association's<br />

rules <strong>of</strong> disclosure. 29<br />

The CFA's Disclosure Document Guide, revised in 2002, sets similar disclosure<br />

requirements as those seen in Alberta and Ontario's franchise legislation. It<br />

covers issues ranging from the disclosure <strong>of</strong> business experience <strong>of</strong> the<br />

franchisor, franchise experience <strong>of</strong> the franchisor, information regarding other<br />

existing franchisees, bankruptcy and insolvency, and existing litigation. The<br />

CFA recommends the inclusion <strong>of</strong> a certificate <strong>of</strong> disclosure where: the<br />

franchisor asserts that the information provided is in accordance with the<br />

CPA's disclosure policy, warns the franchisee to examine the franchise<br />

investment carefully and recommends the consultation <strong>of</strong> legal advisors prior to<br />

executing the agreement. 30<br />

The advantage the CFA presents to franchisees residing in Manitoba is that it<br />

provides them with similar protection to other provinces where franchises are<br />

statutorily regulated. In other words, franchisees in Manitoba are protected in a<br />

similar way as a franchisee in Alberta, Ontario or Prince Edward Island, where<br />

franchise legislation has been introduced enforcing disclosure.<br />

26<br />

Ibid. at 23-24.<br />

27<br />

Uniform <strong>Law</strong> Conference <strong>of</strong> Canada, Uniform Franchises Act [UFAL online: Selected<br />

Uniform Statutes .<br />

28<br />

Canadian Franchise Association, "Code <strong>of</strong> Ethics", online: Canadian Franchise Association<br />

.<br />

29<br />

Canadian Franchise Association, "Welcome to the Canadian Franchise Association,,<br />

online: About Us .<br />

3° Canadian Franchise Association, "CFA Disclosure Rules," online: Already in Franchising<br />

< http:/lwww.cfa.ca/Page.aspxURL=CFADisclosureRules.html > .

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