Annual report & review 2006 - Shopic.com

Different & better – consumers & communities
uNDeR The BoNNeT
According to medical
experts, Irish men are
generally very bad at
looking after their own
health. This is why
SuperValu took the
lead in supporting the
Department of Health
and Irish Cancer Society
in raising awareness of
the dangers of prostate
cancer.
With more than 2000 cases of the most common male
cancer reported in the Republic of Ireland every year,
SuperValu and its retailers are
committed to highlighting the
steps men can take to reduce
risk and draw attention to the
symptoms that may indicate
problems.
Throughout the year,
eye-catching posters and
the Department of Health’s
no-nonsense What goes on
under a man’s bonnet guide
were displayed and distributed
in SuperValu stores.
SupeRVaLu TIDy ToWNS
Close to 700 entries were received for the 2006 Tidy
Towns competition, which is run by the Department of
the environment in association with SuperValu.
For the second time in the history of the competition,
Westport, Co. Mayo, scooped the award for Ireland’s
Tidiest Town for 2006. Other winners included Birdhill,
Co. Tipperary – Ireland’s Tidiest Village, Aughrim, Co.
Wicklow – Ireland’s Tidiest Small Town and ennis, Co.
Clare – Ireland’s Tidiest Large Urban Centre, a new
category introduced for towns with a population of more
than 15,000. Westport also received the award of Ireland’s
Tidiest Large Town.
The number of participants in the Tidy Towns
competition, which has run
since 1958, has increased
substantially in recent
years. Growing interest in
Tidy Towns, as indicated
by the high number of
entries, reflects growing
awareness by communities
of the role they can play
in improving their own
towns and villages, and
the key economic role
SuperValu Westport: winner that tourism now plays in
of Ireland’s Tidiest Town 2006 Ireland. ‡
6 LoCaL pRoDuCe
We’re committed to providing consumers with the local, fresh,
quality produce they demand. In the Republic of Ireland, 75 per
cent of the produce we sell in our stores is either produced or
manufactured in Ireland. Our strategy is to replicate this model
wherever possible in all the markets in which we operate.
7 LoCaL eMpLoyMeNT
We bring employment to local communities.
More often than not, our independent retailers
recruit directly from the communities they serve.
With our retailers we have more than 44,000
employees and in the Republic of Ireland we are
the country’s second largest employer.
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MuSGRAVe GROup pLC aNNuaL RepoRT & ReVIeW 2006