Different & better – retailers & local suppliers Budgens – helping you shop locally In November <strong>2006</strong>, independent retailers Andy and Hitesh Patel opened a new look Budgens store at Virginia Quays in the heart of London’s developing Docklands. The 4,500 square foot store is the first retail outlet to open in a major new housing development sited on the doorstep of East India station on the Docklands Light Railway, with a view of the Millennium Dome. In keeping with its highly urban environment, the Patels’ new store is slick, sleek and contemporary. the local <strong>com</strong>munity including, for example, the recent addition of a dry cleaning service. And innovative services are matched with a broad, highly targeted product range, including premium brands like Duchy, Cranks, Burts and Green & Black. The store also highlights a delicatessen counter with fine cheeses, meats and antipasti, a rotisserie, ‘Good‐to‐Go’ hot food, and freshly prepared curry from the world famous Bombay Brasserie. Andy and Hitesh have more than 30 years of retail experience behind them. ‘Providing a high level of service and a range that matches the demands of our customers is all about realising our ambition to create one of the very best convenience stores in the country,’ says Andy. Virginia Quay is the first Budgens store to have a smoothie and juice bar, where health conscious customers can pick up a freshly pressed Detox Special as well as fresh coffee to take away, along with pastries and freshly filled baguettes from the in‐store bakery In addition to the classic Budgens offering of fresh fruit, meat and poultry, plus groceries, chilled and frozen food and own label products, much thought and planning has gone into tailoring ranges and services to appeal to The Patels believe in be<strong>com</strong>ing involved in <strong>com</strong>munity concerns, like supporting Richard House children’s hospice, which provides respite and end-of-life care and support to life-limited children and their families. On the store’s opening day, representatives from Richard House came along to conduct the official opening as Andy and Hitesh handed over a cheque for £500. They also have a collection scheme in-store and treats and goodies are provided for Richard House events such as birthday parties and Christmas carol concerts. ‡ 28 Local food for local stores – Essential Dressing Anne and Kevin Capper used to own a restaurant and had such a huge demand for their salad dressings and sauces they decided to bottle the magic and turn it into a full time business. The Essential Dressing range now <strong>com</strong>prises delicious drizzles, sauces, dips, coulis and fudge sauces to die for, and stunningly presented. The range is made entirely with natural products – and wherever possible, locally sourced and produced. The range can be found in Budgens stores in South-West England. Budgens and Newitt & Sons – a winning <strong>com</strong>bination Our relationship with award‐winning family butcher and deli, M Newitt & Sons, of Thame, Oxfordshire, continues to flourish. There are now premium quality Newitt deli offerings including pies, quiches, sausages, ham and bacon plus value added products and ready to cook dishes in more than 40 stores and to date 600 staff have been trained to service the range. In addition, pre-packed pies and quiches are available from the chilled shelves in more than 100 stores around the country via Budgens’ central distribution network and seasonal products such as hampers are also in the pipeline. Musgrave Group Plc <strong>Annual</strong> Report & Review <strong>2006</strong>
Budgens Virginia Quay Providing a high level of service and a range that matches the demands of our customers is all about realising our ambition to create one of the very best convenience stores in the country 29 Musgrave Group Plc <strong>Annual</strong> Report & Review <strong>2006</strong>
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