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Annual report & review 2006 - Shopic.com

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We’ve honed an approach to retail that brings real<br />

value to retailers, consumers and local <strong>com</strong>munities<br />

10<br />

What does this kind of consistent vision mean for<br />

consumers<br />

CM: Consistently high standards coupled with innovation<br />

means our retailers are now able to <strong>com</strong>pete more<br />

effectively. More consumers experience better service,<br />

more fresh local produce and quality convenience<br />

shopping within the <strong>com</strong>munities in which they live and<br />

work.<br />

In practical terms, it means every part of our business<br />

puts consumers at the heart of its value proposition.<br />

Nothing is more important.<br />

It’s about driving innovation to create an even better<br />

local shopping experience for people tired of bland,<br />

impersonal supermarkets. And unlike the multiples our<br />

convenience offering is not a cut down supermarket<br />

– these are true convenience stores where we have<br />

developed an excellent fresh range and key partnerships<br />

with award‐winning local suppliers.<br />

And because a consistent vision means driving up<br />

standards right across the business, not everything we<br />

do is immediately apparent to consumers. For example,<br />

May <strong>2006</strong> saw significant enhancements to our supply<br />

chain, with the official opening by the Taoiseach of a<br />

150,000 square feet ambient warehouse and distribution<br />

operation in Kilcock, Co. Kildare. This €35 million facility<br />

– processing more than 280,000 cases of ambient<br />

groceries a week – operates behind the scenes. It<br />

certainly helps our retailers by enabling just-in-time<br />

Musgrave Group Plc <strong>Annual</strong> Report & Review <strong>2006</strong>

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