Oct to Nov 2010 - Teletimes

PTCL Launches call me back Service for its
Landline Subscribers
Pakistan
Telecommunication
Company Ltd (PTCL)
in order to save its customers
on their budget and to make
them get through busy cellular
network has launched an innovative
“call me back” service.
This service would now give
landline customers facilitation
of sending a SMS (message)
through their landline
or Vfone of ‘call me back’ on
the cellular number they desire
to leave a message on. And is
most useful in the cases when
the number they are trying to
reach is busy or on call waiting,
Dell Marketing’s finger
on Pakistan’s pulse
Dell Pakistan has been gaining
a steady consumer
base for a quite a while now.
The most fascinating aspect of
this gain is not just the sheer
number of Pakistani consumers
who relate with Dell on a
day to day interactive level, but
the ways and means by which
Dell Pakistan has achieved this
loyal fan following; out of the
box, unique marketing.
From interactive lucky draws at
point of sale locations to giveaways
in collaboration with
symbiotic brands, Dell Pakistan’s
individuality in terms of
marketing strategy has set it
apart from its competitors. It is
a clear trendsetter in terms of
marketing tools and activities.
Even though many other big
names have online presence; it
seems that marketing at Dell
has tapped into the internet
pulse of the Pakistani youth.
They have understood that the
ultimate interaction between
brand and end consumer has
thus saves them the hassle of
trying to get through the busy
cellular networks.
The service would be readily
available on customer telephone
set with no subscription
required. All that is required to
do to access the service is to
dial a short code of 1322 from
the telephone set and upon
being asked from an IVR customer
will just have to feed
the mobile number he wishes
to leave the message on.
never been closer, thanks to
Social Media’s gain in popularity
as ‘The’ platform where
brand and consumer become
equals, due to the existence of
consumer generated reviews
and opinions about their personal
experiences with the
products in question.
Social media sites like Twitter,
Blogger, Wordpress etc,
provide a stage for everyone
interested and are the next
frontier in marketing. Digital
marketing is taking over in the
west, as people prefer to be
advertised to in a customized
manner, an evolutionary chain
that is bound to take Pakistan
by storm one day as well is a
fact that Dell has clearly set its
far sight on.
The 68,000 (and counting)
fans on Dell Pakistan’s Facebook
page are a testimony to
the brand’s ability to deliver
local consumers with choice
products with which to express
themselves and experience the
SEVP Commercial Naveed
Saeed termed this launch another
salient feature in already
existing customer friendly services
portfolio of PTCL. He said
the aim behind launching this
distinctive service is to save
our customers from the hassle
of redialing number frequently
in a busy cellular network and
to facilitate the budget conscious
PTCL subscribers by
intimating mobile users to call
them. He added that in future
as well PTCL aims to come up
with more such value added
services for its customer’s convenience.
EVP Consumer services Aasif
brand. Taking the example of
‘Jam a Jingle for Dell’ on its
Facebook page, one merely begins
to understand how Dell
has thus far managed to put
its finger on a main artery of
the end consumer; the ability
to identify with the brand. The
Dell website overflowed with
submissions from people from
all walks of life, ages and career
back grounds. It brought
together a myriad of personalities
and demographics and
Inam said that this new service
will add more value to our
landline service and further
enhance PTCL image as a customer
friendly service provider
and reinforce PTCL top of the
mind presence.
PTCL team is working day and
night to raise the bar above
and explore new horizons in
designing and introducing
more services to facilitate its
customers and to provide them
more value for their money.
Any additional information
about the service can be obtained
from helpline: 1236. T
Rizwan Shah
Muneeb Tariq, winner of an Online Contest, Jam a Jingle
organized by Dell Pakistan
allowed them to identify with
the Dell brand in a manner never
seen before.
Dell’s Facebook page is an extremely
interactive page where
users can get live exclusive
updates on all things Dell in
Pakistan, inside information,
upcoming events, promotions,
contests & instant gifts.
In lieu of its Dell’s activities,
one can only imagine how far
out of the box its next advertising
venture will manifest. T
15Oct - 14Nov 2010
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