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Oct to Nov 2010 - Teletimes

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Adam Osman<br />

Newline Technologies wins mobile<br />

messaging Innovation Award for new service based on<br />

message master® xsp from Derdacka<br />

New service <strong>to</strong> revolutionise property marketing in Botswana<br />

Derdack<br />

(www.derdack.<br />

com), provider of enterprise<br />

notification software and<br />

mobile messaging platforms<br />

<strong>to</strong>day announced it’s cus<strong>to</strong>mer<br />

Newline Technologies has won<br />

a prestigious industry award<br />

for a new real estate mobile<br />

messaging service built on message<br />

master® xsp, Derdack’s<br />

platform software for SMS and<br />

MMS messaging. The Innovation<br />

Award <strong>2010</strong> was presented<br />

<strong>to</strong> Newline Technologies<br />

at ITEX <strong>2010</strong>, the biggest ICT<br />

event in Botswana. Newline<br />

Technologies is an independent<br />

Wireless Application Service<br />

Provider based and operating<br />

in the Botswana market but<br />

with a vision <strong>to</strong> penetrate regional<br />

and international valueadded-services<br />

markets.<br />

The mobile market in Botswana<br />

is experiencing rapid growth<br />

with nearly 60% of the population<br />

owning and using a mobile<br />

phone and this penetration<br />

The UAE National Computer<br />

Emergency Response Team<br />

(aeCERT) one of the UAE Telecommunications<br />

Regula<strong>to</strong>ry<br />

Authority (TRA) initiatives<br />

established <strong>to</strong> facilitate the<br />

detection, prevention and response<br />

of cyber incidents in the<br />

UAE, presented at the Telecom<br />

Fraud Prevention & Revenue<br />

Assurance Summit <strong>2010</strong> held<br />

in Dubai on Sept 20, <strong>2010</strong>.<br />

The IQPC, however, gathers<br />

global and regional fraud and<br />

revenue assurance experts<br />

from regional and international<br />

leading opera<strong>to</strong>rs; bearing<br />

far outstrips internet use for<br />

example. SIM card penetration<br />

is estimated at 107%, by fac<strong>to</strong>ring<br />

in dual SIM ownership<br />

(according <strong>to</strong> a study by Analyst<br />

Analysys Mason). Newline<br />

has capitalised on this by creating<br />

a unique application or service<br />

branded ‘Real-One’, which<br />

allows estate agents <strong>to</strong> more<br />

effectively market properties.<br />

Agents can enter details of their<br />

properties in<strong>to</strong> an online portal<br />

with each property allocated a<br />

unique reference number <strong>to</strong> be<br />

used in general marketing and<br />

advertising such as on ‘for sale’<br />

boards, in adverts, etc.<br />

Prospective buyers can send<br />

this reference <strong>to</strong> a dedicated<br />

shortcode and receive by return<br />

SMS additional details of<br />

the property such as price, a<br />

detailed description, whether<br />

it is still available, etc. This<br />

service can be used for any<br />

type of property for sale, rent<br />

or even in new developments.<br />

in mind that the Middle East’s<br />

communications network becomes<br />

increasingly diversified<br />

and network security continues<br />

<strong>to</strong> be a concern, opera<strong>to</strong>rs<br />

and ultimately cus<strong>to</strong>mers<br />

are increasingly vulnerable <strong>to</strong><br />

fraudulent activity.<br />

The objectives of TRA participation<br />

is <strong>to</strong> enhance the performance<br />

of the ICT sec<strong>to</strong>r in<br />

the UAE by safeguarding competition,<br />

providing fair access<br />

<strong>to</strong> the domestic infrastructure,<br />

and ensuring the optimal use<br />

of natural resources through<br />

the implementation of best<br />

It is completely unique <strong>to</strong> the<br />

African market and a live demonstration<br />

of the service which<br />

uses all three main mobile opera<strong>to</strong>r<br />

networks, was provided<br />

at the recent ITEX <strong>2010</strong> exhibition,<br />

where it received the<br />

Innovation Award for <strong>2010</strong><br />

within the ICT sec<strong>to</strong>r.<br />

Ditirwa C. Mphoeng, Founder<br />

and Managing Direc<strong>to</strong>r of Newline<br />

Technologies said, “The real<br />

estate market relies on fast and<br />

accurate communication of information<br />

and we realised that<br />

there was an opportunity <strong>to</strong><br />

use the mobile channel <strong>to</strong> provide<br />

a more effective marketing<br />

service. The reaction that<br />

we have received from estate<br />

agents has been incredibly enthusiastic<br />

as they can see the<br />

benefits in terms of making it<br />

easier for prospective buyers<br />

<strong>to</strong> receive additional information<br />

that is fully up <strong>to</strong> date.<br />

message master® xsp proved<br />

invaluable in the design and<br />

TRA Participates in<br />

practice in every area.<br />

In this regard, H.E. Mohamed<br />

Al Ghanim, Direc<strong>to</strong>r General<br />

of the TRA, stated: “We are<br />

pleased <strong>to</strong> participate in the<br />

Matthes Derdack, MD - Derdack<br />

build process and we are anticipating<br />

a rapid take up once<br />

it has been launched.”<br />

Matthes Derdack, Managing<br />

Direc<strong>to</strong>r of Derdack concluded,<br />

“We designed message master®<br />

xsp <strong>to</strong> enable companies<br />

<strong>to</strong> easily build and roll out new<br />

mobile messaging products<br />

and services. I am delighted<br />

<strong>to</strong> congratulate Newline on receiving<br />

this award for innovation.<br />

It validates the business<br />

case for companies looking for<br />

a convenient and cost effective<br />

platform <strong>to</strong> take advantage of<br />

the high level of mobile usage<br />

in African nations.” T<br />

Telecom Fraud Prevention & Revenue Assurance Summit <strong>2010</strong><br />

Telecom Fraud Prevention &<br />

Revenue Assurance Summit<br />

as we look forward <strong>to</strong> develop<br />

education and awareness strategies<br />

<strong>to</strong> combat fraud in the<br />

region.”<br />

In his turn, Eng. Ahmad Hassan,<br />

the Moni<strong>to</strong>ring & Response<br />

Team Leader, stated:<br />

“This summit is covers various<br />

types of telecommunication<br />

fraud in fixed and mobile<br />

telecom networks, analyzing<br />

the techniques used <strong>to</strong> detect<br />

and locate perpetra<strong>to</strong>rs of electronic<br />

crimes in telecom and IP<br />

networks.” T<br />

60 www.teletimesinternational.com<br />

15<strong>Oct</strong> - 14<strong>Nov</strong> <strong>2010</strong>

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