Oct to Nov 2010 - Teletimes
Oct to Nov 2010 - Teletimes
Oct to Nov 2010 - Teletimes
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Adam Osman<br />
Newline Technologies wins mobile<br />
messaging Innovation Award for new service based on<br />
message master® xsp from Derdacka<br />
New service <strong>to</strong> revolutionise property marketing in Botswana<br />
Derdack<br />
(www.derdack.<br />
com), provider of enterprise<br />
notification software and<br />
mobile messaging platforms<br />
<strong>to</strong>day announced it’s cus<strong>to</strong>mer<br />
Newline Technologies has won<br />
a prestigious industry award<br />
for a new real estate mobile<br />
messaging service built on message<br />
master® xsp, Derdack’s<br />
platform software for SMS and<br />
MMS messaging. The Innovation<br />
Award <strong>2010</strong> was presented<br />
<strong>to</strong> Newline Technologies<br />
at ITEX <strong>2010</strong>, the biggest ICT<br />
event in Botswana. Newline<br />
Technologies is an independent<br />
Wireless Application Service<br />
Provider based and operating<br />
in the Botswana market but<br />
with a vision <strong>to</strong> penetrate regional<br />
and international valueadded-services<br />
markets.<br />
The mobile market in Botswana<br />
is experiencing rapid growth<br />
with nearly 60% of the population<br />
owning and using a mobile<br />
phone and this penetration<br />
The UAE National Computer<br />
Emergency Response Team<br />
(aeCERT) one of the UAE Telecommunications<br />
Regula<strong>to</strong>ry<br />
Authority (TRA) initiatives<br />
established <strong>to</strong> facilitate the<br />
detection, prevention and response<br />
of cyber incidents in the<br />
UAE, presented at the Telecom<br />
Fraud Prevention & Revenue<br />
Assurance Summit <strong>2010</strong> held<br />
in Dubai on Sept 20, <strong>2010</strong>.<br />
The IQPC, however, gathers<br />
global and regional fraud and<br />
revenue assurance experts<br />
from regional and international<br />
leading opera<strong>to</strong>rs; bearing<br />
far outstrips internet use for<br />
example. SIM card penetration<br />
is estimated at 107%, by fac<strong>to</strong>ring<br />
in dual SIM ownership<br />
(according <strong>to</strong> a study by Analyst<br />
Analysys Mason). Newline<br />
has capitalised on this by creating<br />
a unique application or service<br />
branded ‘Real-One’, which<br />
allows estate agents <strong>to</strong> more<br />
effectively market properties.<br />
Agents can enter details of their<br />
properties in<strong>to</strong> an online portal<br />
with each property allocated a<br />
unique reference number <strong>to</strong> be<br />
used in general marketing and<br />
advertising such as on ‘for sale’<br />
boards, in adverts, etc.<br />
Prospective buyers can send<br />
this reference <strong>to</strong> a dedicated<br />
shortcode and receive by return<br />
SMS additional details of<br />
the property such as price, a<br />
detailed description, whether<br />
it is still available, etc. This<br />
service can be used for any<br />
type of property for sale, rent<br />
or even in new developments.<br />
in mind that the Middle East’s<br />
communications network becomes<br />
increasingly diversified<br />
and network security continues<br />
<strong>to</strong> be a concern, opera<strong>to</strong>rs<br />
and ultimately cus<strong>to</strong>mers<br />
are increasingly vulnerable <strong>to</strong><br />
fraudulent activity.<br />
The objectives of TRA participation<br />
is <strong>to</strong> enhance the performance<br />
of the ICT sec<strong>to</strong>r in<br />
the UAE by safeguarding competition,<br />
providing fair access<br />
<strong>to</strong> the domestic infrastructure,<br />
and ensuring the optimal use<br />
of natural resources through<br />
the implementation of best<br />
It is completely unique <strong>to</strong> the<br />
African market and a live demonstration<br />
of the service which<br />
uses all three main mobile opera<strong>to</strong>r<br />
networks, was provided<br />
at the recent ITEX <strong>2010</strong> exhibition,<br />
where it received the<br />
Innovation Award for <strong>2010</strong><br />
within the ICT sec<strong>to</strong>r.<br />
Ditirwa C. Mphoeng, Founder<br />
and Managing Direc<strong>to</strong>r of Newline<br />
Technologies said, “The real<br />
estate market relies on fast and<br />
accurate communication of information<br />
and we realised that<br />
there was an opportunity <strong>to</strong><br />
use the mobile channel <strong>to</strong> provide<br />
a more effective marketing<br />
service. The reaction that<br />
we have received from estate<br />
agents has been incredibly enthusiastic<br />
as they can see the<br />
benefits in terms of making it<br />
easier for prospective buyers<br />
<strong>to</strong> receive additional information<br />
that is fully up <strong>to</strong> date.<br />
message master® xsp proved<br />
invaluable in the design and<br />
TRA Participates in<br />
practice in every area.<br />
In this regard, H.E. Mohamed<br />
Al Ghanim, Direc<strong>to</strong>r General<br />
of the TRA, stated: “We are<br />
pleased <strong>to</strong> participate in the<br />
Matthes Derdack, MD - Derdack<br />
build process and we are anticipating<br />
a rapid take up once<br />
it has been launched.”<br />
Matthes Derdack, Managing<br />
Direc<strong>to</strong>r of Derdack concluded,<br />
“We designed message master®<br />
xsp <strong>to</strong> enable companies<br />
<strong>to</strong> easily build and roll out new<br />
mobile messaging products<br />
and services. I am delighted<br />
<strong>to</strong> congratulate Newline on receiving<br />
this award for innovation.<br />
It validates the business<br />
case for companies looking for<br />
a convenient and cost effective<br />
platform <strong>to</strong> take advantage of<br />
the high level of mobile usage<br />
in African nations.” T<br />
Telecom Fraud Prevention & Revenue Assurance Summit <strong>2010</strong><br />
Telecom Fraud Prevention &<br />
Revenue Assurance Summit<br />
as we look forward <strong>to</strong> develop<br />
education and awareness strategies<br />
<strong>to</strong> combat fraud in the<br />
region.”<br />
In his turn, Eng. Ahmad Hassan,<br />
the Moni<strong>to</strong>ring & Response<br />
Team Leader, stated:<br />
“This summit is covers various<br />
types of telecommunication<br />
fraud in fixed and mobile<br />
telecom networks, analyzing<br />
the techniques used <strong>to</strong> detect<br />
and locate perpetra<strong>to</strong>rs of electronic<br />
crimes in telecom and IP<br />
networks.” T<br />
60 www.teletimesinternational.com<br />
15<strong>Oct</strong> - 14<strong>Nov</strong> <strong>2010</strong>