Oct to Nov 2010 - Teletimes

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Revolutionizing BSS making business smart and efficient Joyce Fan Susan L. McNeice is the Vice President of Software Research with Yankee Group’ s Anywhere Network team. After monitoring and analyzing emerging trends, technologies and market dynamics in the OSS/BSS area of the global communications, media and entertainment (CME) industry, she believes that a revolution is needed in business support systems (BSS). Challenges to be solved Q - What are the major issues facing operators in their BSS operations What negative impact will they bring to an operator’ s business development Susan L. McNeice - Even with all the improvements we have made in the last several years, there is still a problem of silos. The operators’ systems, databases, departments and business procedures are often fragmented and separated. They don’ t always communicate. First, take enterprise customers for example. A large company can not always see every single product that it has from the same operator, because they come out of different departments. It has many bills, orders and work centers to deal with, which is inefficient, slow and resource consuming. Definitely, it is not in the interest of the customers, nor of the operators. Second, one of the weaker spots in business operations is partner relationship management. It is an immature process, but must be built for scale if we are to have robust, automated content distribution to customers. Operators have strong inter-connect and wholesale settlement capabilities today. However, they don’ t have a very strong infrastructure to manage relationships with their content partners Susan L. McNeice, VP of Software Research with Yankee Group’s Anywhere Network team and media partners. This includes partner “on-boarding”, partners getting paid timely, and management of distinct promotional campaigns for content. Sometimes these partners are big companies, but sometimes they are very small, such as application developers for the Apple or Android App Stores. These may be one or two person companies, and they cannot afford to wait. The partners may become upset and abandon the relationship. The next thing to happen is that the end customer will not get what they need. That really damages the relationship. Another threat is that they lose money or market share to Google, Yahoo or similar providers. However, it is not the worst situation. The biggest threat is that they lose their place in the relationship with the customer. They become invisible to the customers, and that is the worst thing. Many operators launched iPhone jointly with Apple, and it’ s been good for both companies, with both having gains. Operator’ s ARPU for Apple iPhone users is much higher than the average ARPU. They are getting more money and stickier customers. But when was the last time when you heard one end user associated the operator’ s name with iPhone Apple has succeeded in re-branding or is starting to re-brand the relationship. Is it one little incident, or a problem No, it is the compound effect of all those little incidents that steer the brand equity away from the operators. That’ s the longer-term issue. How to bridge the gaps Q - You’ ve mentioned that the BSS must be revolutionized. How do you define the revolution and what drives the needs Susan L. McNeice - Currently, from the OSS/BSS perspective, operators are really focusing internally to make it efficient, low cost and conve- Contd. on page 46 15Oct - 14Nov 2010 www.teletimesinternational.com 43
Asus launches Leading Garmin - ASUS M10 smartphone in UAE Garmin-Asus, a co-branded alliance between Garmin® Ltd. and ASUSTeK® Computer Inc. announced the Middle East launch of the Garmin-Asus M10, a full-touch, all-in-one smartphone that offers preloaded professional, mobile navigation features from Garmin that provides users with accurate maps and rich points of interest. The navigation tools on the M10 can be compared to the Garmin nüvi® 1410, with a fast GPS positioning time of 33 sec . It also includes features such as lane guidance, to direct the drivers to the correct lane for an approaching turn or exit. Moreover, it displays road signs, junctions on their route and highway mode that tells drivers the next three upcoming street exits so they can plan ahead*. Equipped with numerous points of interest, M10 enables you to locate the one closest to your current location and guides you till you arrive at it. The M10 is ready for automotive navigation out-of-the-box and includes everything a customer needs to it in a car, including a powered dashboard and windshield mount*. The M10 will be available across all leading retailers in UAE for AED 1899 starting September 2010. “The Garmin-Asus M10 runs Windows Mobile, making it the ideal smartphone for business use, while its smart navigation capabilities, comprehensive social networking features and connected services enable users to lead a truly smart lifestyle. The M10 is the leading navigation smartphone of its kind and combines maps and navigation usage for meeting the needs of a growing segment of smartphone customers in the Middle East said Christoper Aceremo, Country Product Manager for Handhelds, ASUS Middle East. “The M10 is our answer to people’s need for work-life balance.” “Moreover, the Garmin-Asus M10 is a powerful time-saving tool that is designed for anyone who is tired of carrying numerous devices and instead wants to carry one device that gives them many of the same features found on a standalone phone, laptop, Personal Navigation Device (PND) and digital camera,” added Ericson. ‘Click and Go’ Navigation Recognizing that location is relevant to every aspect of every day, the Garmin-Asus M10 is designed with location information at its core and it delivers the most advanced location experience on a Windows Phone. Navigation functions are linked to the location information coming from frequently used applications such as calendar, contacts, email, internet browser, and messaging; this comprehensive integration makes the navigation experience exceptionally intuitive and smooth. A Premium Navigation Smartphone The Garmin-Asus M10 runs on Windows Mobile platform that enhances user experience and provides access to a vast number of applications for download. “Windows phones move seamlessly from work to play, creating new experiences through a variety of hardware, applications and services,” said Andy Lees, senior vice president of Mobile Communication Business at Microsoft. The M10 has a sleek design with a 3.5-inch WVGA display and a finger-friendly user interface. The billboard feature displays the most important information so users can review all at one glance. An intuitive 3D task manager also allows users to switch easily between running applications. Keeping the phone responsive and the navigation smooth are 512 RAM and 512 ROM, while Daria Nowak 4GB of Flash memory provides ample storage for multimedia and data. The M10 is equipped with a 1500 mAh battery that ensures many hours of uninterrupted use, as well as a full QWERTY soft keyboard for speedy text input. HSDPA wireless connectivity and Wi-Fi (802.11 b/g) ensure that messages are sent and received quickly. In addition, the M10 can be synched wirelessly to an enterprise system so that contacts and emails are always available and secure. Ciao! Ushers in a Connected Lifestyle The Garmin-Asus M10 boasts a range of social capabilities, including access to Facebook and Picasa Web Albums. It also places real-time information on connected services* with Ciao! that enables users to access information on weather, traffic, flight information and more. Ciao! Allows friends of your choice to see where you are via real time geographic location information. You control when and to whom your location is disclosed by managing the settings from and within the Ciao! application and on the third party network applications. In addition, the M10 is equipped with a high performance five mega-pixel camera that automatically geotags photos so that users will always know where they were taken and can easily share them with friends via Facebook and Picasa. T 44 www.teletimesinternational.com 15Oct - 14Nov 2010
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