Tracey Schropp - Exhibitor Magazine

SHOW SCHEDULE / MEASURABLE OBJECTIVES
With Nordson ASYMTEK providing the special technical knowledge, they work closely
with firms providing a vast regional distribution network, forming a strategic alliance as
defined in Session 30801: “Business Marketing Strategies and Tradeshows”. For the
many tradeshows handled by these sales partners, I mostly present the promotional
items such as graphics, videos, and invitations.
For tradeshows where Nordson ASYMTEK is the primary exhibitor, I manage or guide
the complete process including logistics, booth designs, and promotion.
Below is a summary to illustrate the two levels of participation. (*See Appendix, page 41
for a full schedule of tradeshows).
Nordson ASYMTEK Tradeshows by Exhibitor / Region:
Primary Exhibitor Show Names Region
Nordson ASYMTEK Pan Pacific; APEX; Semicon West; IPC Midwest; SMTAI Americas
Nordson ASYMTEK Semicon China; Nepcon South China China
Distributor for China Nepcon China China
Nordson ASYMTEK Productronica Europe
Various Distributors by
European country
Amper; National Electronics week; S.E.E; Expo Electronica;
National Electronics Week; IMAPS Nordic; Elektro 2010;
Semicon Russia; BIAS; SMT Nuremberg; Chip Expo; Matelec;
Aerospace Testing; EMPC 2009; E-10 Electronics Trade Fair
Europe
Nordson ASYMTEK InterNepcon; Semicon or Protec Japan
Nepcon Malaysia; Nepcon Thailand; Nepcon Vietnam;
Distributor for SEA electronicIndia; Globaltronics
SEA
Nordson ASYMTEK Display Taiwan / Photonics Festival Taiwan
Distributor for Taiwan Semicon Taiwan Taiwan
The extent of measurable show objectives to be expected follows the participation level.
For tradeshows fully supported by our Distributor, their responsibility to meet contractual
objectives is what is expected. Whereas, for shows that Nordson ASYMTEK controls
the entire process, corporate tradeshow objectives can be followed more extensively.
The process begins with a budget for each tradeshow. The next step calls for a meeting
with the local staff and our marketing group to discuss strategy and objectives that are
realistic, specific, measurable, and time-sensitive (Session 20401: “The Basics of Event
Marketing”). Initially the focus is on three areas:
1) If we have any new products to launch in this territory.
2) What live demonstrations to plan.
3) Promotions that need to be scheduled (videos, messaging, collateral, etc.).
CTSM Portfolio – Tracey Schropp Page 8