Tracey Schropp - Exhibitor Magazine

OVERVIEW
Nordson ASYMTEK participates in about 30 tradeshows per year throughout the USA,
Europe, China, Taiwan, Japan, Malaysia, Thailand, India, Singapore, and Vietnam. The
majority of tradeshows are targeted to the electronic assembly industry. Other industries
include semiconductor packaging, medical assembly, and Light Emitting Diode (LED)
assembly.
As mentioned earlier, I also support the tradeshow programs for Nordson MARCH and
Nordson YESTECH, handling the budgets, logistics and booth designs for these sister
companies. Each participates in about 15 tradeshows per year worldwide. There is
some overlap in markets where we may share booths or exhibit at the same shows.
In addition, Nordson DAGE and Nordson EFD, two other companies part of the Nordson
“Advanced Technology Group”, may have markets in common, and so on occasion can
also share exhibit space. You will see an example of this addressed in this portfolio.
A short list of significant tradeshows that I support for the Nordson group is below:
(*Detailed schedules by company can be found in the Appendix, pages 41 - 43.)
Month Show Name Show Type Location Region Principal
Exhibitors
Jan InterNepcon Japan Electronics Assy Tokyo Japan Asymtek
Mar Semicon China Semiconductor Shanghai China Asymtek,
March
Apr International Printed
Circuit (IPC) APEX
Electronics Assy Las
Vegas
Americas Asymtek,
Yestech
Jul Semicon West Semiconductor San
Francisco
Americas Asymtek,
March, Dage
Aug Nepcon South China Electronics Assy Shenzhen China Asymtek,
Yestech
Nov Productronica Electronics Assy, Munich, Europe Asymtek,
PCB Assy, Germany
Yestech,
Semiconductor
EFD, March
Dec
Hong Kong Printed Circuit
Association (HKPCA)
PCB Assy Shenzhen China March
Although I support other Nordson companies, I will focus my portfolio mainly on that of
Nordson ASYMTEK, to whom I officially report, and have the most involvement in
integrating all aspects of the event marketing program.
CTSM Portfolio – Tracey Schropp Page 6