Tracey Schropp - Exhibitor Magazine

Nordson ASYMTEK’s headquarters and manufacturing facility is located in Carlsbad,
California about 30 miles north of downtown San Diego. With over 400 employees
worldwide, they support customers throughout a global service network including offices
and labs in Carlsbad, the Netherlands, China, Singapore, Korea, Taiwan, and Japan.
Nordson ASYMTEK is the global leader of automated fluid dispensing in the electronics
manufacturing industry. As the originator of jetting technology, the jet products have
been imitated by many dispensing companies. However, one segment that proves to be
more competitive is conformal coating products. Here Nordson ASYMTEK generally
faces pricing pressure from main competitors PVA, based in USA and Dima, based in
Europe.
Other areas that influence competition are localization and process. Companies that
manufacture locally in the same countries or regions as the customer maintain a strong
presence. Two such companies are Musashi in Japan and Protec in Korea. Companies
that offer another method or process for applying fluids in manufacturing, such as
screen printing, also compete with dispensing technology. Examples are DEK and
MyDATA.
Nordson ASYMTEK maintains an edge by offering technologically superior products
backed by strong technical support and service. Their mission is to consistently provide
innovative, quality solutions that exceed customers' needs and expectations in
dispensing technologies. With over 25 years of experience, Nordson ASYMTEK is
committed to providing innovative dispensing solutions and the best support to
customers worldwide.
CTSM Portfolio – Tracey Schropp Page 5