Tracey Schropp - Exhibitor Magazine

Nordson ASYMTEK
Detail Reporting of Costs
ACTUALS BUDGET ACTUALS
Productronica 2009 Productronica 2009 Productronica 2007
Using Exch Rate Using Exch Rate Using Exch Rate
=1.48
=1.45
=1.25
40% share of 150 sqm share of 150 sqm 74% share of 168 sqm
7 pp, 4 machines 14 pp, 8 machines
General Tvl. $ 2,045 $ - $ 724
Car Rental $ -
Mileage/Taxi/Shuttles $ 2,508 $ 1,400 $ -
Meals $ 534 $ 2,100 $ 768
Airfare $ 1,121 $ 2,800 $ 2,883
Hotels $ 10,970 $ 11,890 $ 18,936
Total T&E $ 17,178 $ 18,190 $ 23,311
Booth Hospitality/Catering / Party $ 2,269 $ 3,625 $ 4,301
Meeting Room and lunch at Novotel $ - $ 1,531
Tools & Supplies; Shirts and Name tags $ 2,482 $ 7,200 $ 7,050
Placing Ads, Showguides,
Sponsorships $ 5,995 $ 5,584 $ 4,664
Exhibitor, parking and guest passes $ 1,003 $ 1,200 $ 2,228
Air and Electric $ 2,889 $ 3,000 $ 3,648
Other Services - Internet $ 551 $ 1,000 $ 841
Furniture and AV Rental $ 2,040 $ - $ 1,390
Other Services - Rigging, TRUSS w/elec $ 2,756 $ 5,000 $ 4,251
Freight (paid $4004 in USD) $ 3,700 $ 7,000 $ 14,897
Booth Space $ 21,276 $ 22,179 $ 36,649
Custom Booth rental (paid in USD) $ 21,105 $ 25,000 $ 55,946
Graphics (paid in USD) $ 1,827 $ 1,000 $ 1,579
5-10% reserve for overruns/outstanding incl $ (273)
Total Other Tradeshow Expenses $ 67,893 $ 81,788 $ 138,701
Total (with conversion rates) $ 85,070 $ 99,978 $ 162,012
CTSM Portfolio – Tracey Schropp Page 46