Tracey Schropp - Exhibitor Magazine
Tracey Schropp - Exhibitor Magazine
Tracey Schropp - Exhibitor Magazine
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Productronica 2009 allocation planning<br />
– Final at 150 sqm & €125,000 and comparison to 2007<br />
2007<br />
Actual<br />
(168 sqm)<br />
Cost Estimates:<br />
2009<br />
USD<br />
(150 sqm)<br />
2009<br />
Euros<br />
(150 sqm)<br />
39,144 35,850 Raw stand space<br />
200 400 Co‐exhibitors Listings<br />
55,526 35,000 Booth construction: meeting room, storage, signage, truss<br />
4,596 5,000 Truss lighting and hanging<br />
1,956 2,500 Electric*<br />
2,038 1,600 AIR** Mainly Asymtek and EFD, Not YESTech<br />
673 700 Internet<br />
€104,133 €81,050<br />
$140,580 $114,075 €84,500 Estimated costs to split = 81K ‐ 88K, say 84.5K Euros<br />
€87,534 including 8% reserve for cost overruns, inflation, etc.<br />
Space Requirements:<br />
EFD<br />
Sqm<br />
Asymtek EFD<br />
Picodos<br />
tec YESTech meters Description<br />
36 36 YESTech machines (4)<br />
0<br />
30 30 EFD equip tables corner<br />
36 36<br />
Asymtek machines and<br />
Video, Displays (4 spots)<br />
Common areas to share:<br />
6 6 6 18 Storage and Utility room<br />
0 Meeting rooms<br />
18 0 8 26 Open seating / hospitality<br />
4 0 4 Reception<br />
Total sqm<br />
per Co. 64 36 50 150 15m x 10m total stand<br />
42.7% 24% 0% 33.3% 100% Calculated Percentage<br />
Split of<br />
125,000<br />
Euros € 36,053 € 20,280 €28,167 € 84,500<br />
USD using<br />
1.35 rate $ 48,672 $27,378 $38,025 $114,075<br />
$760.50<br />
per sqm<br />
Total for booth space,<br />
custom rental and build,<br />
lighting and major signage<br />
only.*<br />
CTSM Portfolio – <strong>Tracey</strong> <strong>Schropp</strong> Page 45
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