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Tracey Schropp - Exhibitor Magazine

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Productronica 2009 allocation planning<br />

– Initial proposal at 192 sqm & €125,000<br />

2009 Rough Cost Estimates:<br />

USD<br />

Euros<br />

45,888 Raw stand space<br />

600 Co‐exhibitors Listings<br />

66,667 Booth construction: meeting room, storage, signage, truss<br />

5,000 Truss lighting and hanging<br />

3,000 Electric*<br />

1,600 AIR** Mainly Asymtek and EFD, Not YESTech<br />

700 Internet<br />

€123,455<br />

$182,250 €125,000 Estimated costs to split = 120K ‐ 130K, say 125K Euros<br />

€133,331 including 8% reserve for cost overruns, inflation, etc.<br />

Space Requirement Estimates:<br />

EFD<br />

Sqm<br />

Asymtek EFD<br />

Picodos<br />

tec YESTech meters Description<br />

36 36 YESTech machines (4)<br />

18 18 Picodostec corner<br />

36 36 EFD equip tables corner<br />

36 36<br />

Asymtek machines and<br />

Video, Displays (4 spots)<br />

Common areas to share:<br />

4.5 4.5 4.5 4.5 18 Storage and Utility room<br />

6.75 6.75 6.75 6.75 27 Meeting rooms (3)<br />

4.25 4.25 4.25 4.25 17 Open seating / hospitality<br />

2 2 4 Reception<br />

Total sqm<br />

per Co. 53.5 51.5 33.5 53.5 192 16m x 12m total stand<br />

28% 27% 17% 28% 100% Calculated Percentage<br />

Split of<br />

125,000<br />

Euros € 34,831 € 33,529 €21,810 €34,831 € 125,000<br />

USD using<br />

1.35 rate $ 47,021 $45,264 $29,443 $47,021 $168,750<br />

$878.91<br />

per sqm<br />

Total for booth space,<br />

custom rental and build,<br />

lighting and major signage<br />

only.*<br />

CTSM Portfolio – <strong>Tracey</strong> <strong>Schropp</strong> Page 44

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