Tracey Schropp - Exhibitor Magazine
Tracey Schropp - Exhibitor Magazine Tracey Schropp - Exhibitor Magazine
used for reporting results to management on the Productronica 2009 tradeshow, including the cost reporting and the customer relationship management system (CRM). Productronica 2009 Results per the CRM system: All information from leads and surveys captured at the tradeshow was input into the CRM system that we use called salesforce.com. The CRM system could then provide the data that would measure the success of Objectives 1 - 3: 1) Number of leads 2) Quality of leads 3) Customer application needs and product interests Also measured are customer demographics; leads that turn into opportunities and the monetary amount of closed sales, and budget and actual cost totals. As a result of the economic downturn, there was about a 50% drop in visitors to our booth in 2009 compared to 2007. Besides having fewer travelers to the tradeshow, another factor in comparing to the past show might have been the extensive product launch that we had promoted in 2007 which drove additional traffic to our booth. In all there were 178 collected surveys from Productronica 2009, of which 165 were qualified and recorded in the CRM system. This data was analyzed through the salesforce.com system providing results such as the visitors’ industry, applications focus, territory demographic, and lead ranking as displayed in some examples of dashboard charts below. Chart showed ~20% identified as hot leads Leads per regional sales manager territory CTSM Portfolio – Tracey Schropp Page 34
Application interests help target future focus: Interests in certain products helped with follow-up after the tradeshow: In addition to the measurements above, as time passed, the salesforce.com CRM system could provide the results of how many leads end up to be sales opportunities, and then the monetary value of opportunities won (turned into sales). Following are the summaries of some results reported out of salesforce.com in November 2010, one year after Productronica 2009. (*The salesforce.com reports can be found in Appendix, page 54 - 55). CTSM Portfolio – Tracey Schropp Page 35
- Page 1 and 2: CTSM Candidate Portfolio For Certif
- Page 3 and 4: VITAL STATISTICS - CANDIDATE PROFIL
- Page 5 and 6: Nordson ASYMTEK’s headquarters an
- Page 7 and 8: In order to reflect what I have lea
- Page 9 and 10: SHOW SCHEDULE / MEASURABLE OBJECTIV
- Page 11 and 12: Several concepts followed that offe
- Page 13 and 14: “The Combine Three Sister Compani
- Page 15 and 16: As a result, this was the final lay
- Page 17 and 18: YESTech’s section showing the mai
- Page 19 and 20: MANAGEMENT OF INTEGRATED MARKETING
- Page 21 and 22: Newsletter - October 2009 was sent
- Page 23 and 24: Free Registration Promotion with e-
- Page 25 and 26: The second advertisement followed o
- Page 27 and 28: Innovation Guide: A compact guide t
- Page 29 and 30: inconsistencies this would have por
- Page 31 and 32: Customer Appreciation Party: As in
- Page 33: MANAGEMENT OF RESULTS REPORTING Nor
- Page 37 and 38: According to the “Detail Reportin
- Page 39 and 40: CONCLUSION: Nordson ASYMTEK’s eve
- Page 41 and 42: Worldwide Trade Show Schedule Nords
- Page 43 and 44: Worldwide Trade Show Schedule Nords
- Page 45 and 46: Productronica 2009 allocation plann
- Page 47 and 48: FOR RELEASE: Immediately CONTACT: R
- Page 49 and 50: FOR RELEASE: Immediately CONTACT: R
- Page 51 and 52: FOR RELEASE: Immediately CONTACT: R
- Page 53 and 54: CTSM Portfolio - Tracey Schropp Pag
- Page 55: CTSM Portfolio - Tracey Schropp Pag
Application interests help target future focus:<br />
Interests in certain products helped with follow-up after the tradeshow:<br />
In addition to the measurements above, as time passed, the salesforce.com CRM<br />
system could provide the results of how many leads end up to be sales opportunities,<br />
and then the monetary value of opportunities won (turned into sales).<br />
Following are the summaries of some results reported out of salesforce.com in<br />
November 2010, one year after Productronica 2009. (*The salesforce.com reports can<br />
be found in Appendix, page 54 - 55).<br />
CTSM Portfolio – <strong>Tracey</strong> <strong>Schropp</strong> Page 35
Change language