Tracey Schropp - Exhibitor Magazine

Using some ideas noted after taking Session 31104: “Identity Marketing: The Power of
Branding Messages”, I put “larger than life” images in the hospitality and reception
areas of the booth to serve as decorative wall graphics and coincide with our image:
Asymtek’s Dispensing close-up
Asymtek’s Coating close-up
The largest wall graphic in the booth (at 90cm high x 250cm wide) was developed to
challenge the claims of a competitor at the tradeshow and prove the longevity of our
technology and industry presence:
This “Product Release Timeline” graphic was sent to Productronic magazine after the show to
be published in the anniversary issue, providing publicity (Objective 8).
CTSM Portfolio – Tracey Schropp Page 30