Tracey Schropp - Exhibitor Magazine

VITAL STATISTICS – CANDIDATE PROFILE
I began my career with a Bachelors degree in Accounting. I had considered changing
my major to Hospitality, but completed the Accounting degree instead, and ironically
found my first job working for a global hotel chain. Desiring less of a role in back office
operations, I found a better fit in a subsequent job involving project management and
working with people in the field to process acquisitions of cemeteries across the USA
and Canada. After doing that job for a while, I landed a position managing international
reporting and controls. I decided to combine my enjoyment for project management with
the international experience, and obtained a Certificate in International Business.
How I landed in the tradeshow profession occurred at my next job. Hired as the
Operations Controller for a smaller company with a sports marketing focus, I became
very familiar with the inside workings of the marketing and promotion functions. When
the Event Manager left, I eagerly accepted an offer to take the job. The next event on
the calendar was the largest tradeshow in the industry, and I jumped in. After this show
went out of existence, I decided to move on to another company where I could continue
my work in the tradeshow industry.
I was excited to hear that an established high-tech company in town was looking for a
Tradeshow Manager. I was hired by Asymtek, A Nordson Company (now Nordson
ASYMTEK) to be their Tradeshow Manager, just in time for booth set-up for their largest
USA show. Since this position was with a larger company that had an aggressive global
tradeshow program and an impressive image and reputation, I was excited about
meeting the challenge.
I was very fortunate that Asymtek supported me in attending EXHIBITOR Show and all
the seminars. I learned so much in the sessions that I attended that has helped me
improve and support the company and our tradeshow marketing program. I will share
examples with you throughout this portfolio.
Within my department, I report to the Global Marketing Communications Manager. We
also have a Sr. Marcom Associate and a Webmaster on our small team. Together we
develop the tradeshow communication pieces, videos, photo shoots, website,
advertising, press releases, electronic mail, and lead processing. We also have three
Marketing Specialists and two Product Marketing Specialists who provide technical and
industry content for many of these materials.
Along with Nordson ASYMTEK, I also have the responsibility of supporting the
tradeshow programs of two sister companies, Nordson MARCH and Nordson
YESTECH.
CTSM Portfolio – Tracey Schropp Page 3