Tracey Schropp - Exhibitor Magazine
Tracey Schropp - Exhibitor Magazine Tracey Schropp - Exhibitor Magazine
PRE-SHOW and AT-SHOW: Show Guides and New Product galleries: With expanded online Show Directories, where potential attendees can research more details of the exhibits before the tradeshow, I look to take advantage of showcasing our products with descriptions and images, links to company brochures and website, press releases, what is new, and what will be on demo at the tradeshow. Although considered free promotion with most tradeshows, Productronica had a media kit and charged for most items. Therefore, my intention was to take advantage of what few options were available for free or to give “the most bang for the euro”. The logo package and extra product categories were purchased for Productronica. The objective was to enable visitors that searched the online and printed show directories to find our company and booth information to match their various needs or interests. AT-SHOW Asymtek’s logo stood out in the Visitor Guide to locate us easier in the large tradeshow: CTSM Portfolio – Tracey Schropp Page 26
Innovation Guide: A compact guide to Productronica innovations at the 2009 fair was available to visitors at the tradeshow. We used the format as another technique to promote our new patented technology, “CPJ+”, as more proof that we are the preferred solutions provider (Objective 7). Prior to the tradeshow, the Innovation Guide showcased the fair highlights online. At the show, the Innovations selected were on exhibit in the main lobby entrance of the Expo Center building: Press interviews: Using a technique identified in Session 31202: “Realizing your Public Relations Potential”, visits in our booth with trade publication editors were scheduled with the proper company spokespersons. These interviews were an essential method to accomplish the objectives as learned in Session 31504: “Integrated Promotional Programs” - to showcase Nordson ASYMTEK’s technical expertise, create awareness / image for our company / products, and highlight our new products and solutions along with our own objective for publicity (Objective 8). There were 13 meetings with editors fulfilled at the tradeshow, plus one video shoot, together gaining exposure to a total of 17 individual trade publications, and resulting in 4 articles published after the show. CTSM Portfolio – Tracey Schropp Page 27
- Page 1 and 2: CTSM Candidate Portfolio For Certif
- Page 3 and 4: VITAL STATISTICS - CANDIDATE PROFIL
- Page 5 and 6: Nordson ASYMTEK’s headquarters an
- Page 7 and 8: In order to reflect what I have lea
- Page 9 and 10: SHOW SCHEDULE / MEASURABLE OBJECTIV
- Page 11 and 12: Several concepts followed that offe
- Page 13 and 14: “The Combine Three Sister Compani
- Page 15 and 16: As a result, this was the final lay
- Page 17 and 18: YESTech’s section showing the mai
- Page 19 and 20: MANAGEMENT OF INTEGRATED MARKETING
- Page 21 and 22: Newsletter - October 2009 was sent
- Page 23 and 24: Free Registration Promotion with e-
- Page 25: The second advertisement followed o
- Page 29 and 30: inconsistencies this would have por
- Page 31 and 32: Customer Appreciation Party: As in
- Page 33 and 34: MANAGEMENT OF RESULTS REPORTING Nor
- Page 35 and 36: Application interests help target f
- Page 37 and 38: According to the “Detail Reportin
- Page 39 and 40: CONCLUSION: Nordson ASYMTEK’s eve
- Page 41 and 42: Worldwide Trade Show Schedule Nords
- Page 43 and 44: Worldwide Trade Show Schedule Nords
- Page 45 and 46: Productronica 2009 allocation plann
- Page 47 and 48: FOR RELEASE: Immediately CONTACT: R
- Page 49 and 50: FOR RELEASE: Immediately CONTACT: R
- Page 51 and 52: FOR RELEASE: Immediately CONTACT: R
- Page 53 and 54: CTSM Portfolio - Tracey Schropp Pag
- Page 55: CTSM Portfolio - Tracey Schropp Pag
Innovation Guide: A compact guide to Productronica innovations at the 2009 fair was<br />
available to visitors at the tradeshow. We used the format as another technique to<br />
promote our new patented technology, “CPJ+”, as more proof that we are the preferred<br />
solutions provider (Objective 7).<br />
Prior to the tradeshow, the Innovation Guide showcased the fair highlights online. At the<br />
show, the Innovations selected were on exhibit in the main lobby entrance of the Expo<br />
Center building:<br />
Press interviews: Using a technique identified in Session 31202: “Realizing your Public<br />
Relations Potential”, visits in our booth with trade publication editors were scheduled<br />
with the proper company spokespersons.<br />
These interviews were an essential method to accomplish the objectives as learned in<br />
Session 31504: “Integrated Promotional Programs” - to showcase Nordson ASYMTEK’s<br />
technical expertise, create awareness / image for our company / products, and highlight<br />
our new products and solutions along with our own objective for publicity (Objective 8).<br />
There were 13 meetings with editors fulfilled at the tradeshow, plus one video shoot,<br />
together gaining exposure to a total of 17 individual trade publications, and resulting in 4<br />
articles published after the show.<br />
CTSM Portfolio – <strong>Tracey</strong> <strong>Schropp</strong> Page 27
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