Tracey Schropp - Exhibitor Magazine

PRE-SHOW and AT-SHOW:
Show Guides and New Product galleries: With expanded online Show Directories,
where potential attendees can research more details of the exhibits before the
tradeshow, I look to take advantage of showcasing our products with descriptions and
images, links to company brochures and website, press releases, what is new, and
what will be on demo at the tradeshow. Although considered free promotion with most
tradeshows, Productronica had a media kit and charged for most items. Therefore, my
intention was to take advantage of what few options were available for free or to give
“the most bang for the euro”.
The logo package and extra product categories were purchased for Productronica. The
objective was to enable visitors that searched the online and printed show directories to
find our company and booth information to match their various needs or interests.
AT-SHOW
Asymtek’s logo stood out in the Visitor Guide to locate us easier in the large tradeshow:
CTSM Portfolio – Tracey Schropp Page 26