Tracey Schropp - Exhibitor Magazine

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Advertisements: We had two advertisements in trade publications that were intended to connect to the Productronica 2009 tradeshow. The first one was placed in a German language magazine that is very popular in the industry, called “productronic TRADE FAIR NEWS”. With 20,000 copies to be distributed to all trade fair and congress visitors at entrances to the trade fair grounds and also in hotels, the objective was to reach a targeted audience for the tradeshow that was located in Munich: This advertisement had direct information about our exhibiting at the Productronica 2009 tradeshow and also referenced our sales partner, SmartTec, a name that would be recognized in that territory. The main objective was to target those with specific interest in the conformal coating industry, which was popular to this area, and where we faced our largest competitors of these types of products. CTSM Portfolio – Tracey Schropp Page 24
The second advertisement followed our objective to find magazine issues close to show-time, and asked them to strip in our booth number to drive interest to visit us at the tradeshow and see the products in person: Tradeshow Guide for Company Personnel: Constant emails to communicate messages necessary to the internal company audience were sent over the weeks and months leading up to the tradeshow so all were aware of what was developing in the planning process. Updates and schedules to stay on track were shared constantly between all those contributing such as marketing personnel and technical engineering staff. A couple of weeks before the show, I published a Tradeshow Guide which went to all those attending or staffing the booth, and included anyone at the office that contributed to the planning or was left “holding down the fort”. This guide includes the final exhibiting information such as the company’s booth information (location, products, displays and demonstrations to be featured, layout map); the show information (dates, times, meetings, events), and the logistics (hotels, transportation, etc.). CTSM Portfolio – Tracey Schropp Page 25
Page 1 and 2: CTSM Candidate Portfolio For Certif
Page 3 and 4: VITAL STATISTICS - CANDIDATE PROFIL
Page 5 and 6: Nordson ASYMTEK’s headquarters an
Page 7 and 8: In order to reflect what I have lea
Page 9 and 10: SHOW SCHEDULE / MEASURABLE OBJECTIV
Page 11 and 12: Several concepts followed that offe
Page 13 and 14: “The Combine Three Sister Compani
Page 15 and 16: As a result, this was the final lay
Page 17 and 18: YESTech’s section showing the mai
Page 19 and 20: MANAGEMENT OF INTEGRATED MARKETING
Page 21 and 22: Newsletter - October 2009 was sent
Page 23: Free Registration Promotion with e-
Page 27 and 28: Innovation Guide: A compact guide t
Page 29 and 30: inconsistencies this would have por
Page 31 and 32: Customer Appreciation Party: As in
Page 33 and 34: MANAGEMENT OF RESULTS REPORTING Nor
Page 35 and 36: Application interests help target f
Page 37 and 38: According to the “Detail Reportin
Page 39 and 40: CONCLUSION: Nordson ASYMTEK’s eve
Page 41 and 42: Worldwide Trade Show Schedule Nords
Page 43 and 44: Worldwide Trade Show Schedule Nords
Page 45 and 46: Productronica 2009 allocation plann
Page 47 and 48: FOR RELEASE: Immediately CONTACT: R
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Tracey Schropp - Exhibitor Magazine

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