Tracey Schropp - Exhibitor Magazine

eVite about after-hours party sent on November 3 (one week prior to show opening):
Included in both of the eVites above was a Nordson ASYMTEK email address in order
to contact us to request a free pass to attend the exhibition, as discussed next under
“Free Registration Promotion with e-guest tickets”.
The eVites were another strategy to support our objective to gather leads associated
with the tradeshow (Objective 1). Realizing that not all recipients could attend the show,
but may still like to be contacted for more information, the eVite campaigns were also
set up in our CRM system to track how many turned into leads, and any sales activity
associated with them. For example, the last eVite was sent to 3,980 contacts, and
reported 8 opportunities and one sale of $65K connected to the mailer. More details are
reported in the section, MANAGEMENT OF RESULTS REPORTING.
CTSM Portfolio – Tracey Schropp Page 22