Tracey Schropp - Exhibitor Magazine

Table of Contents
Pages
Section 1 - Vital Statistics
Candidate Profile ………………………………………………………… 3
Company Profile ………….……………………………………………… 4
Section 2 – Overview …………..……….……………………………………….. 6
Section 3 – Show Schedule/Measurable Objectives
Show Schedule …………………...……………………………………… 8
Measurable Objectives ……….…….……………………………………. 9
Section 4 – Management of Exhibit Design/Production …………………….... 10
Section 5 – Management of Integrated Marketing Communications ………… 19
Section 6 – Management of Results Reporting ………………………………... 33
Section 7 - Conclusion…………………........................................................... 39
Section 8 – References…………………………………………………………… 40
Appendix ……………………........................................................................... 41
Appendix 1 - Worldwide tradeshow schedules…………………………. 41
Appendix 2 - Productronica allocation planning schedules……………. 44
Appendix 3 - Nordson ASYMTEK Productronica detail cost reporting.. 46
Appendix 4 - Press Releases……………………………………………... 47
Appendix 5 - Tradeshow Lead Form……………………………………… 53
Appendix 6 - CRM salesforce.com results reports……………………… 54
CTSM Portfolio – Tracey Schropp Page 2