Tracey Schropp - Exhibitor Magazine

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From there we reviewed more options, and ended up with a 150 sqm stand with an estimated cost of €84,500 to share: 2007 Actual (168 sqm) 2009 USD (150 sqm) Cost Estimates: 2009 Euros (150 sqm) 39,144 35,850 Raw stand space 200 400 Co‐exhibitors Listings 55,526 35,000 Booth construction: meeting room, storage, signage, truss 4,596 5,000 Truss lighting and hanging 1,956 2,500 Electric* 2,038 1,600 AIR** Mainly Asymtek and EFD, Not Yestech 673 700 Internet €104,133 €81,050 $140,580 $114,075 €84,500 Estimated costs to split = 81K ‐ 88K, say 84.5K Euros €87,534 including 8% reserve for cost overruns, inflation, etc. (*The full “Productronica 2009 allocation planning” tables can be found in the Appendix, page 44 - 45). The allocations and costing process is explained in the section to follow called “The Saving Costs During an Economic Downturn challenge”. Determining where to locate each company within the space can present another challenge. One central issue to the problem is the fact that not all can have the preferred area facing the entrance or center aisles. Another was as indicated in Session 61902: “Exhibit Design – From Concept to Creation”, that product-specific displays and demo areas should demand a lot of focus in the design process. With three companies in one exhibit space there were definite segregated product groups. Added to the layout consideration, I learned of strategic alliances with other firms in the hall where facing a competitor would be a conflict. CTSM Portfolio – Tracey Schropp Page 14
As a result, this was the final layout of the 150 sqm shared between three sister companies: To save costs, meeting rooms were removed from the plan and replaced with open hospitality areas. These needed to be located between Asymtek and Yestech since they agreed to share costs for these areas, whereas EFD chose not to participate. CTSM Portfolio – Tracey Schropp Page 15
Page 1 and 2: CTSM Candidate Portfolio For Certif
Page 3 and 4: VITAL STATISTICS - CANDIDATE PROFIL
Page 5 and 6: Nordson ASYMTEK’s headquarters an
Page 7 and 8: In order to reflect what I have lea
Page 9 and 10: SHOW SCHEDULE / MEASURABLE OBJECTIV
Page 11 and 12: Several concepts followed that offe
Page 13: “The Combine Three Sister Compani
Page 17 and 18: YESTech’s section showing the mai
Page 19 and 20: MANAGEMENT OF INTEGRATED MARKETING
Page 21 and 22: Newsletter - October 2009 was sent
Page 23 and 24: Free Registration Promotion with e-
Page 25 and 26: The second advertisement followed o
Page 27 and 28: Innovation Guide: A compact guide t
Page 29 and 30: inconsistencies this would have por
Page 31 and 32: Customer Appreciation Party: As in
Page 33 and 34: MANAGEMENT OF RESULTS REPORTING Nor
Page 35 and 36: Application interests help target f
Page 37 and 38: According to the “Detail Reportin
Page 39 and 40: CONCLUSION: Nordson ASYMTEK’s eve
Page 41 and 42: Worldwide Trade Show Schedule Nords
Page 43 and 44: Worldwide Trade Show Schedule Nords
Page 45 and 46: Productronica 2009 allocation plann
Page 47 and 48: FOR RELEASE: Immediately CONTACT: R
Page 53 and 54: CTSM Portfolio - Tracey Schropp Pag
Page 55: CTSM Portfolio - Tracey Schropp Pag

Tracey Schropp - Exhibitor Magazine

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