Tracey Schropp - Exhibitor Magazine

From there we reviewed more options, and ended up with a 150 sqm stand with an
estimated cost of €84,500 to share:
2007
Actual
(168 sqm)
2009
USD
(150 sqm)
Cost Estimates:
2009
Euros
(150 sqm)
39,144 35,850 Raw stand space
200 400 Co‐exhibitors Listings
55,526 35,000 Booth construction: meeting room, storage, signage, truss
4,596 5,000 Truss lighting and hanging
1,956 2,500 Electric*
2,038 1,600 AIR** Mainly Asymtek and EFD, Not Yestech
673 700 Internet
€104,133 €81,050
$140,580 $114,075 €84,500 Estimated costs to split = 81K ‐ 88K, say 84.5K Euros
€87,534 including 8% reserve for cost overruns, inflation, etc.
(*The full “Productronica 2009 allocation planning” tables can be found in the Appendix,
page 44 - 45). The allocations and costing process is explained in the section to follow
called “The Saving Costs During an Economic Downturn challenge”.
Determining where to locate each company within the space can present another
challenge. One central issue to the problem is the fact that not all can have the
preferred area facing the entrance or center aisles.
Another was as indicated in Session 61902: “Exhibit Design – From Concept to
Creation”, that product-specific displays and demo areas should demand a lot of focus
in the design process. With three companies in one exhibit space there were definite
segregated product groups. Added to the layout consideration, I learned of strategic
alliances with other firms in the hall where facing a competitor would be a conflict.
CTSM Portfolio – Tracey Schropp Page 14