Tracey Schropp - Exhibitor Magazine
Tracey Schropp - Exhibitor Magazine
Tracey Schropp - Exhibitor Magazine
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An evolved design by Europe Displays using the new logos:<br />
This preview showed us how<br />
each of the corporate brand<br />
identifications became lost<br />
when displaying the new<br />
logos side by side. Therefore,<br />
the unanimous agreement<br />
was to go back to using the<br />
current brands.<br />
The final design provided a dual-purpose solution to have familiar individual corporate<br />
identifications as well as introduce the new Nordson logo in the center of each header:<br />
There was no doubt in the decision to use our existing vendor, Europe Displays, to build<br />
our booth. They were familiar with our products and displays and I was familiar with<br />
their quality of work and style. I also had a good idea of their costing already so rather<br />
than concentrating on an RFP was able to work from past builds, and make the<br />
necessary adjustments to fit the needs of the companies sharing the booth this time.<br />
CTSM Portfolio – <strong>Tracey</strong> <strong>Schropp</strong> Page 12
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