BRAND BOOK - Zentiva
BRAND BOOK - Zentiva
BRAND BOOK - Zentiva
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<strong>BRAND</strong> <strong>BOOK</strong>
TABLE OF CONTENT<br />
INTRODUCTION<br />
1 WHO WE ARE<br />
2 OUR PHILOSOPHY<br />
3 OUR VISUAL IDENTITY
Dear Colleagues,<br />
It is our pleasure to provide you with the <strong>Zentiva</strong><br />
Corporate Brand Book, which aims to introduce you<br />
to <strong>Zentiva</strong> and the main aspects of our communication.<br />
This Corporate Brand Book should be considered as<br />
a reference document to help you understand the<br />
<strong>Zentiva</strong> Brand and its environment, as well as<br />
recommendations on brand communication.<br />
There are three chapters in this book:<br />
WHO WE ARE<br />
OUR PHILOSOPHY<br />
OUR VISUAL IDENTITY<br />
We sincerely hope that this Corporate Brand Book<br />
will be a useful reference tool for all of your needs.<br />
With best wishes,<br />
<strong>Zentiva</strong>’s Communication team
CHAPTER 1<br />
WHO WE ARE
ABOUT US<br />
<strong>Zentiva</strong>, the European generics business of Sanofi,<br />
is the third-largest and one of the fastest-growing<br />
generics companies in Europe. With origins dating<br />
back to the 15th century, <strong>Zentiva</strong> aims to be a valued<br />
generics partner.<br />
Today, we are at the forefront of developing modern,<br />
high-quality and affordable medicines. We operate<br />
in more than 30 countries, targeting a population<br />
of more than 800 million people. We hold leading<br />
positions in many of our countries. In the Czech<br />
Republic, Romania, Slovakia, and Turkey, the <strong>Zentiva</strong><br />
brand is a household name and the brand<br />
is successfully expanding into other Western,<br />
Central and Eastern European markets.<br />
Our success has been built on close and strong<br />
relationships with key stakeholders such as physicians,<br />
pharmacists and patients. <strong>Zentiva</strong> is committed<br />
to delivering high-quality generic medicines and<br />
providing access to a range of educational and<br />
support programs.<br />
<strong>Zentiva</strong> has three key manufacturing plants in Central<br />
and Eastern Europe, enabling it to produce and<br />
distribute products across all its countries quickly and<br />
efficiently. We maintain the highest product quality<br />
and safety standards across our manufacturing and<br />
supply lines and quality is guaranteed as <strong>Zentiva</strong><br />
is an important Sanofi company.<br />
Our modern state-of-the-art facilities produce<br />
an annual output of 440 million units, making <strong>Zentiva</strong><br />
one of the largest producers of pharmaceuticals,<br />
by volume, in Europe.<br />
<strong>Zentiva</strong> is a key element of Sanofis diversification<br />
strategy, delivering high-quality, affordable and trusted<br />
medicines to patients and healthcare providers in more<br />
countries across all European markets.<br />
Our broad product portfolio covers the main<br />
therapeutic areas. Our key product groups include<br />
anti-infectives and medicines for cardiovascular<br />
disease, pain, respiratory disease, central nervous<br />
system disorders, female healthcare and<br />
gastrointestinal disease.
OUR ORIGINS<br />
ZENTIVA HAS A LONG HISTORY OF PRODUCING<br />
HIGH QUALITY PHARMACEUTICALS<br />
Business<br />
Rationalization<br />
Positioned for<br />
Regional Growth<br />
Leading CEE Player<br />
Expanding Internationally<br />
<strong>Zentiva</strong>´s origins<br />
date back<br />
to the “At the Black<br />
Eagle” Pharmacy<br />
in Prague<br />
Management<br />
buyout<br />
Acquisition<br />
of Slovakofarma<br />
and launch of the<br />
<strong>Zentiva</strong> corporate<br />
brand<br />
<strong>Zentiva</strong> acquired<br />
Sicomed, the<br />
leading generics<br />
company<br />
in Romania<br />
1488 1930 1998 2000 2003 2004 2005 2007 2009<br />
<strong>Zentiva</strong> recognized<br />
as Sanofis European<br />
generics business<br />
Manufacturing<br />
began at the<br />
Prague site<br />
New business<br />
processes and<br />
structure<br />
implemented<br />
<strong>Zentiva</strong> listed on<br />
the Prague<br />
Stock Exchange<br />
and the London<br />
Stock Exchange<br />
<strong>Zentiva</strong> acquired<br />
Eczacibaci Generic<br />
Pharmaceuticals,<br />
a leading<br />
pharmaceutical<br />
company in Turkey
OUR ORIGINS<br />
ZENTIVA HAS A LONG HISTORY<br />
OF PRODUCING HIGH QUALITY<br />
PHARMACEUTICALS<br />
15 th<br />
15 TH CENTURY – ZENTIVA’S<br />
ORIGINS CAN BE TRACED<br />
BACK TO THE “BLACK<br />
EAGLE” PHARMACY<br />
IN PRAGUE<br />
<strong>Zentiva</strong>’s roots date back to<br />
the “Black Eagle” pharmacy<br />
(“U černého orla”) with written<br />
evidence as early as 1488.
1857<br />
THE “BLACK EAGLE”<br />
PHARMACY WAS<br />
PURCHASED BY THE<br />
FRAGNER FAMILY<br />
The pharmacy was<br />
acquired by the Fragner<br />
family (who in 1928 made<br />
the key decision to build<br />
a new pharmaceutical<br />
plant outside Prague,<br />
in Dolní Měcholupy).<br />
BENJAMIN FRAGNER<br />
KAREL FRAGNER<br />
FIRST OINTMENT 1866
WHERE HAVE<br />
WE COME FROM<br />
1930<br />
THE COMPANY´S<br />
FIRST PRODUCTION<br />
IN PRAGUE<br />
The “Benjamin Fragner” plant<br />
started its operation in August<br />
1930. The company was one<br />
of the first in Europe to isolate<br />
penicillin (under the name BF<br />
Mykoin 510).
1946<br />
ZENTIVA<br />
IS NATIONALISED<br />
BY THE CZECH<br />
GOVERNMENT<br />
1979<br />
EXPANSION OF<br />
MANUFACTURING<br />
OPERATIONS<br />
With the new (expanded)<br />
plant, the company<br />
improved the quality of<br />
its manufacturing<br />
processes and the<br />
quality of finished<br />
products, and increased<br />
production volume. As a<br />
result, it became one of<br />
the largest suppliers of<br />
medicines in Central and<br />
Eastern Europe.<br />
FIRST OINTMENT 1866
WHERE HAVE<br />
WE COME FROM<br />
1993<br />
LÉČIVA, THE PREDECESSOR<br />
OF ZENTIVA, ESTABLISHED<br />
In 1993, <strong>Zentiva</strong> received its first<br />
manufacturing practices certificate<br />
under the WHO standards. <strong>Zentiva</strong><br />
was the first pharmaceutical<br />
manufacturing company in the Czech<br />
Republic to receive this accolade.
1998<br />
MANAGEMENT BUYOUT<br />
OF ZENTIVA<br />
COMPANY BEGINS<br />
FOCUSING ON<br />
<strong>BRAND</strong>ED GENERIC<br />
MEDICINES<br />
The management buyout<br />
started a new phase in the<br />
company’s development based<br />
on a branded generics strategy.<br />
Investments were made<br />
in state-of-the-art facilities<br />
and R&D to produce a broad<br />
portfolio of modern branded<br />
generic medicines.<br />
2000<br />
IMPLEMENTATION<br />
OF NEW BUSINESS<br />
PROCESSES AND<br />
STRUCTURES<br />
2003<br />
THE ACQUISITION<br />
OF SLOVAKOFARMA<br />
LED TO THE LAUNCH OF<br />
THE ZENTIVA CORPORATE<br />
<strong>BRAND</strong>
WHERE HAVE<br />
WE COME FROM<br />
2004<br />
ZENTIVA WAS LISTED ON THE PRAGUE<br />
STOCK EXCHANGE AND ON THE LONDON<br />
STOCK EXCHANGE<br />
<strong>Zentiva</strong> was listed on the Prague Stock Exchange<br />
and on the London Stock Exchange on June 28, 2004.<br />
This was the first Initial public offering (IPO) on the<br />
Prague Stock Exchange.<br />
In December 2004 <strong>Zentiva</strong> finished sixth in the annual<br />
competition “100 Most Admired Companies in the<br />
Czech Republic”. Thanks to its success in 2003, <strong>Zentiva</strong><br />
climbed 50 places within one year.
2005<br />
ZENTIVA CONTINUES ITS<br />
REGIONAL EXPANSION INTO<br />
ROMANIA<br />
In October 2005, <strong>Zentiva</strong><br />
acquired 51% of shares<br />
in Sicomed S.A.,<br />
Romania’s largest<br />
manufacturer of generics.<br />
2006<br />
IMPLEMENTATION OF NEW<br />
BUSINESS PROCESSES AND<br />
STRUCTURES<br />
In March Sanofi-Aventis acquired<br />
24.9% of <strong>Zentiva</strong> shares to become<br />
<strong>Zentiva</strong>’s largest shareholder.
WHERE HAVE WE COME<br />
FROM<br />
2007<br />
ZENTIVA FURTHER EXTENDS ITS<br />
GEOGRAPHIC REACH INTO TURKEY<br />
In March 2007, <strong>Zentiva</strong> announced that it had<br />
concluded an agreement to purchase 75% of shares<br />
in the third-largest generics manufacturer in Turkey,<br />
Eczacibabi Generic Pharmaceuticals.
2009<br />
ZENTIVA BECOMES PART<br />
OF THE SANOFI GROUP
WHERE HAVE WE COME<br />
FROM<br />
2010<br />
ZENTIVA<br />
ACQUIRES AN INHALER FRANCHISE<br />
AND GENERIC RESPIRATORY MEDICINES<br />
<strong>Zentiva</strong> announced its intention to enter the respiratory market.
2011<br />
THE ZENTIVA <strong>BRAND</strong><br />
LAUNCHED IN<br />
WESTERN EUROPEAN<br />
COUNTRIES<br />
ZENTIVA<br />
QUALITY<br />
GENERICS<br />
FROM SANOFI<br />
A REVISED COMPANY LOGO<br />
50 %<br />
40 % 60 %<br />
IT DOES MATTER WHAT’S INSIDE<br />
30 %<br />
70 %<br />
20 %<br />
10 %<br />
Pantone ®<br />
2727<br />
80 %<br />
90 %<br />
<strong>Zentiva</strong>´s vision is to make high-quality medicines more affordable<br />
to patients in all our markets. <strong>Zentiva</strong>´s uncompromising standards<br />
deliver quality you can count on. Please visit www.zentiva.com<br />
90 %<br />
80 %<br />
Pantone ®<br />
339<br />
10 %<br />
20 %<br />
70 % 30 %<br />
60 % 40 %<br />
50 %<br />
USING A STRONG COLOR PALETTE
OUR MARKETS<br />
WE HAVE A WIDE GEOGRAPHICAL COVERAGE<br />
ACROSS WESTERN, CENTRAL AND EASTERN<br />
EUROPEAN COUNTRIES<br />
<strong>Zentiva</strong> operates in more<br />
than 30 countries across<br />
Europe and offers<br />
high-quality, affordable<br />
healthcare to a target<br />
population of more<br />
than 800 million people.
OUR PRODUCTION<br />
PLANTS<br />
<strong>Zentiva</strong> operates four<br />
manufacturing plants<br />
in the Czech Republic,<br />
Slovakia, Romania and<br />
Turkey, which employ<br />
nearly 2,000 people.<br />
With an output of more<br />
than 440 million units<br />
each year, <strong>Zentiva</strong> is one<br />
of the largest producers<br />
of pharmaceuticals,<br />
by volume, in Europe.<br />
CZECH<br />
REPUBLIC<br />
SLOVAKIA<br />
ROMANIA<br />
TURKEY
OUR PRODUCT<br />
PORTFOLIO<br />
The extensive product portfolio features more than 400 molecules (in over 550 preparations).<br />
Our portfolio covers a wide range of therapeutic areas, such as medicines for cardiovascular<br />
diseases, pain management, central nervous system diseases, digestive problems and<br />
genitourinary tract diseases, as well as respiratory medicines.<br />
In addition to generic drugs, <strong>Zentiva</strong> also produces cosmetics and pharmaceutical active ingredients.<br />
OUR GENERICS<br />
Generic products are therapeutically equivalent<br />
to original pharmaceutical products; they may<br />
enter the market after the expiration of the<br />
patent coverage of the original products.<br />
They contain the same active substance,<br />
fulfill the same criteria during<br />
development, production and safety<br />
assessment, and have the same quality,<br />
safety and efficacy as the original<br />
branded products. Generic products<br />
are either marketed as branded<br />
products (branded generics) bearing<br />
their own brand name or trademark<br />
(e.g. Lozap ® which contains the<br />
anti-hypertensive molecule losartan)<br />
or unbranded products using International<br />
Nonproprietary Names (or INN) of the<br />
respective active substance (e.g. diclofenac<br />
<strong>Zentiva</strong>, metformin <strong>Zentiva</strong>).
CHAPTER 2<br />
OUR PHILOSOPHY
WHAT DEFINES US<br />
From the very beginning, <strong>Zentiva</strong> has endeavored to improve the lives of patients. Our goal is to increase access<br />
to high-quality and affordable medicines for more people in more countries. Our passion, commitment and<br />
desire to create a healthier future drive us to constantly seek improvements and to develop the best medicines<br />
possible in order to help us realize our vision.<br />
OUR VISION<br />
<strong>Zentiva</strong> will be at the forefront of driving<br />
the growing use of high-quality,<br />
affordable medicines to meet the needs<br />
of more patients in more countries.<br />
OUR MISSION<br />
<strong>Zentiva</strong>, as part of the Sanofi group,<br />
aims to be one of Europe’s leading<br />
generics companies. Already one of the<br />
fastestgrowing generic companies<br />
in Europe, we aim to serve twice as many<br />
patients over the next five years.<br />
We will do this by broadening our product<br />
portfolio and expanding our geographic<br />
reach, utilizing a flexible, entrepreneurial<br />
business approach. Our ambition is to be<br />
one of the top players in all of our<br />
markets.<br />
ZENTIVA, A SANOFI COMPANY, PLAYS<br />
AN IMPORTANT ROLE IN SANOFI´S<br />
DIVERSIFICATION STRATEGY,<br />
INCREASING PATIENT´S ACCESS TO<br />
AFFORDABLE HEALTHCARE.
OUR POSITIONING<br />
<strong>Zentiva</strong> is a leader in developing, manufacturing<br />
and commercializing high-quality medicines.<br />
We are able to do so thanks to our integrated<br />
development and manufacturing capabilities<br />
which live up to the whole Sanofi group’s high<br />
standards of quality. In addition, <strong>Zentiva</strong> follows<br />
the same compliance rules as the Sanofi group.<br />
We put patients’ needs at the core of our activity.<br />
We get our inspiration from health-care<br />
professionals, to whom we provide over 400<br />
molecules across several therapeutic areas,<br />
and give our backing to over 6,500 specialists<br />
in generics. We also believe in the highest<br />
standards of service to pharmacists in all<br />
of our countries.
THE INTERNET<br />
Select country: <strong>Zentiva</strong> International<br />
Search<br />
Home About Us Our Products Career Media Centre Contact Us<br />
ZENTIVA<br />
QUALITY<br />
GENERICS<br />
FROM SANOFI<br />
IT DOES MATTER WHAT’S INSIDE<br />
About Us Our Products Career<br />
Media Centre<br />
<strong>Zentiva</strong> is the European generics<br />
business for Sanofi.<br />
We have a broad portfolio of high<br />
quality affordable medicines.<br />
Welcome to <strong>Zentiva</strong>’s careers<br />
section.<br />
Comprehensive information about<br />
<strong>Zentiva</strong> for journalists and media<br />
professionals.<br />
Our Mission & Vision<br />
Our Management<br />
Our History<br />
Our Portfolio<br />
Our Generics<br />
Our Consumer<br />
Healthcare Products<br />
Working at <strong>Zentiva</strong><br />
Joining us<br />
Students & Graduate<br />
Programs<br />
Quick Downloads<br />
Contacts<br />
Last update 19/08/2011<br />
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Recommend by e-mail<br />
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BROCHURES<br />
& POSTERS<br />
QUALITY<br />
MEDICINES<br />
QUALITY GENERICS<br />
FROM ZENTIVA<br />
<strong>Zentiva</strong> is a leader in developing, manufacturing and commercializing high-quality<br />
medicines. We are able to do so thanks to our integrated development and<br />
manufacturing capabilities which live up to the whole Sanofi group’s high standards of<br />
quality. In addition, <strong>Zentiva</strong> follows the same compliance rules as the Sanofi group.<br />
ZENTIVA<br />
OVERVIEW<br />
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mattis vel diam. Etiam quis pulvinar eros. Vestibulum<br />
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25%<br />
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POSTER<br />
BROCHURE
ROLL-UP DISPLAY<br />
STANDS<br />
QUALITY<br />
MATTERS<br />
OUR<br />
VISION<br />
HIGH<br />
QUALITY<br />
<strong>Zentiva</strong>´s vision is to make high-quality<br />
medicines more affordable to patients in<br />
all our markets. <strong>Zentiva</strong>´s uncompromising<br />
standards deliver quality you can count on.<br />
<strong>Zentiva</strong>´s vision is to make high-quality<br />
medicines more affordable to patients in<br />
all our markets. <strong>Zentiva</strong>´s uncompromising<br />
standards deliver quality you can count on.<br />
<strong>Zentiva</strong>´s vision is to make high-quality<br />
medicines more affordable to patients in<br />
all our markets. <strong>Zentiva</strong>´s uncompromising<br />
standards deliver quality you can count on.<br />
Please visit www.zentiva.com<br />
Please visit www.zentiva.com<br />
Please visit www.zentiva.com
STATIONERY<br />
LETTERHEAD - FRONT PAGE<br />
Stanislav KUBÁT<br />
Product Manager<br />
ZENTIVA GROUP, a.s.<br />
U Kabelovny 130, 102 37 Prague 10 - Czech Republic<br />
Tel.: (+420) 233 086 333 - Fax: (+420) 233 086 222<br />
Cell: (+420) 724 765 632<br />
Email: stanislav.kubat@zentiva.com<br />
BUSINESS CARD<br />
ZENTIVA GROUP, a. s.<br />
Headquarters - U Kabelovny 130 - 102 37 Prague 10 - Czech Republic<br />
Tel.: (+420) 267 241 111 - Fax: (+420) 272 702 402<br />
E-mail: zentiva@zentiva.com - www.zentiva.com<br />
ZENTIVA GROUP, a.s. – Headquarters – U Kabelovny 130 - 102 37 Prague 10 – Czech Republic<br />
Tel.: (+420) 267 241 111 – Fax: (+420) 272 702 402 – E-mail: zentiva@zentiva.com – www.zentiva.com – ID No.: 28446640 – VAT No.: CZ28446640<br />
Citibank Europe plc, organizační složka - EUR Acc. No.: 2051430309/2600 - IBAN: CZ7426000000002051430309<br />
Registered in the commercial register maintained by the Municipal Court in Prague - Section B - Entry 14570<br />
LETTERHEAD - FOLLOWING PAGE<br />
ENVELOPE
PROMOTIONAL<br />
IT DOES MATTER WHAT´S INSIDE<br />
ITEMS<br />
Examples of corporate branding<br />
on promotional items.<br />
MOUSEPAD<br />
ZENTIVA<br />
QUALITY MEDICINES<br />
QUALITY DOES<br />
MATTER<br />
www.zentiva.com<br />
PEN<br />
NOTEPAD A5<br />
NOTEPAD A4
NOTES
<strong>Zentiva</strong> Group, a.s.<br />
U Kabelovny 130<br />
102 37 Prague 10<br />
Czech Republic<br />
T: +420 267 241 111<br />
F: +420 272 702 402<br />
E: zentiva@zentiva.com<br />
www.zentiva.com
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